Google Ads Has New Smart Bidding Features

Google Ads announced several new smart bidding features the other day. These include top signals in the bid strategy report, seasonality adjustments at the manager account level, Maximize conversion value bidding with recommendations, and new Target Impression Share simulations.


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Google Maps Showed Distances For Service Area Businesses

Earlier this week, several searchers noticed that Google, within Google Maps, was showing the distance from the searcher to the service area business in the local listing. Service area businesses do not have specific distances because they do not list their physical address, so this may have been yet another security concern?


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Google: You Don't Need All Three Good Web Vital Scores For Ranking Boost

Google at an AMA at I/O this week on the top of web vitals was asked about how the core web vitals impact your rankings in Google Search. In short, Google said that it is not the case where you need to have all three "good" scores to get any ranking boost and also that once you hit good, you don't need to try to score higher to rank even better.


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Noogler Hat Unboxing

Google Noogler Hat Unboxing


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Google’s Mueller Offers Two Tips for Getting Indexed via @sejournal, @martinibuster

John Mueller offers advice for fixing the situation of a site not getting properly indexed

The post Google’s Mueller Offers Two Tips for Getting Indexed appeared first on Search Engine Journal.



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SEO and Accessibility: Content [Series Part 2]

As SEOs, our goal when we're creating content is to provide equitable access, which means that content isn’t just available to search engines, but also to people of all abilities. In the second installment of his three-part accessibility series, Cooper shows you how to ensure that your amazing content is accessible by bots AND people.



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Twitter Verification Open For Public Applications via @sejournal, @MattGSouthern

Twitter is once again accepting public applications from users seeking verification, and rolling out new guidelines to follow in order to keep the verified badge.

The post Twitter Verification Open For Public Applications appeared first on Search Engine Journal.



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Daily Search Forum Recap: May 20, 2021

Here is a recap of what happened in the search forums today...



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Get to Know Google Analytics 4: A Complete Guide via @sejournal, @KayleLarkin

Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. Here's what you need to know about GA4.

The post Get to Know Google Analytics 4: A Complete Guide appeared first on Search Engine Journal.



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