Daily Search Forum Recap: May 21, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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Announcements from Google I/O & More Digital Marketing News [PODCAST] via @sejournal, @katiemgaisser

The team breaks down the search, shopping, and downright bizarre announcements from Google I/O. Plus, what Pinterest creators and brands should know about idea pins.

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DuckDuckGo vs. Google: An In-Depth Search Engine Comparison via @sejournal, @searchmastergen

Learn the key differences between Google and DuckDuckGo, including the pros and cons of each search engine.

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Google Ditches AMP Badge In Search; Will It Matter? [Survey] via @sejournal, @lilyraynyc

AMP will not be a requirement to rank in the Top Stories carousel, and Google will retire the AMP icon. Here's what it all means.

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DuckDuckGo vs. Google: An In-Depth Search Engine Comparison via @sejournal, @searchmastergen

Which search engine is better at finding the information you want, fast? We compare the features of DuckDuckGo and Google.

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Search News Buzz Video Recap: Google Search Updates, Google MUM, Page Experience Desktop & I/O News

I was offline for two days this week but it was an insanely busy week with two unconfirmed Google algorithm updates. Google announced a ton of things at Google I/O including MUM, multitask unified model, basically a huge improvement to BERT...


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Google Will Announce When MUM Is Added To Google Search

The big search news this week from Google was around MUM, Multitask Unified Model. Which is different than BERT but similar in that it helps Google better understand language & make it easier to get helpful responses to complex search needs. Well, it won't go live for months to years and when it does, Google will let us know.


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Google App Ads Adds Deep Linking Features, Analytics & Tools

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and increase engagement in your app.


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Google Ads Has New Smart Bidding Features

Google Ads announced several new smart bidding features the other day. These include top signals in the bid strategy report, seasonality adjustments at the manager account level, Maximize conversion value bidding with recommendations, and new Target Impression Share simulations.


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