8 Ways to Champion Animals in Your Local Business Marketing Strategy

The majority of American households now include pets, and recent global quarantines have only brought us closer to them. In today’s blog, Miriam outlines eight ways you can honor the relationships your customers have with their animals, plus tips for weaving those efforts into your local business marketing strategy.



from The Moz Blog https://ift.tt/3uFUDIt

How Do Facebook Ads Actually Work? Here’s What You Need to Know via @sejournal, @annaleacrowe

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign.

The post How Do Facebook Ads Actually Work? Here’s What You Need to Know appeared first on Search Engine Journal.



from Search Engine Journal https://ift.tt/34s9onA

Google Explains How to Target a Specific Country via @sejournal, @martinibuster

John Mueller shares two ways to geotarget a specific country for ranking purposes

The post Google Explains How to Target a Specific Country appeared first on Search Engine Journal.



from Search Engine Journal https://ift.tt/2R3TdtR

Daily Search Forum Recap: May 28, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



from Search Engine Roundtable https://ift.tt/3c4d96W

New Ad Types for LinkedIn Advertisers & More Digital Marketing News via @sejournal, @shepzirnheld

This week, LinkedIn announced event ads and the option to boost organic posts from businesses’ profiles. Plus, everything announced at the Snap Partner Summit.

The post New Ad Types for LinkedIn Advertisers & More Digital Marketing News appeared first on Search Engine Journal.



from Search Engine Journal https://ift.tt/3vvkzbd

How Often Should You Perform Technical Website Crawls for SEO? via @sejournal, @HelenPollitt1

There is no one-size-fits-all schedule for technical website crawls. Learn about the factors that affect the frequency of crawls for SEO.

The post How Often Should You Perform Technical Website Crawls for SEO? appeared first on Search Engine Journal.



from Search Engine Journal https://ift.tt/3yDWjWe

How to Use Google Maps: Features For Businesses via @sejournal, @MattGSouthern

Find tips and tricks to help you get the most out of using Google Maps features for business and in your digital marketing campaigns.

The post How to Use Google Maps: Features For Businesses appeared first on Search Engine Journal.



from Search Engine Journal https://ift.tt/3opj2j8

Search News Buzz Video Recap: Google Search May Updates, Featured Snippet Testing, Fewer Manual Actions & Google Ads News

This week, we reported on another Google Search algorithm update, but only one, it was on May 22nd and it seemed really big. Google did not release a broad core update in 2021, but it will announce a future update when it is ready. Google mobile first indexing is still not fully done yet...


from Search Engine Roundtable https://ift.tt/3uoCJdm

Google Search Advocates Aren't Suppose To Know About Ranking Anymore

Martin Splitt from Google said something I found very interesting in his video hangout from the other day. At the 25 minute mark, Martin said that his team technically now is "not supposed to know much about ranking." Historically the team did, but not after he joined in 2018.


from Search Engine Roundtable https://ift.tt/3wKUHZf

How to Make Original Featured Images from Stock Photos: The Shrink Trick via @sejournal, @martinibuster

How to make an original Featured Image for your articles using stock photography that Google recognizes as unique content

The post How to Make Original Featured Images from Stock Photos: The Shrink Trick appeared first on Search Engine Journal.



from Search Engine Journal https://ift.tt/3fQVW21

Google Podcast: Deeper Insight Into Serving & More Fun Tidbits

I have to say, I love these Search Off The Record podcasts because they always contain really useful details on how Google Search works and the hosts are always fun to listen to, when they chat together. In this episode we have the regulars John Mueller, Martin Splitt, and Gary Illyes but Daniel Waisberg joined in this week.


from Search Engine Roundtable https://ift.tt/3wGBF6c