How to Configure Google Analytics for Local Businesses

Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.



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Twitter Adding ‘Subscribe’ Button to Profiles For Newsletter Signups via @sejournal, @MattGSouthern

Twitter is adding a ‘Subscribe’ button to peoples’ profiles that will allow users to quickly sign up for newsletters.

The post Twitter Adding ‘Subscribe’ Button to Profiles For Newsletter Signups appeared first on Search Engine Journal.



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Daily Search Forum Recap: June 10, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google doesn't like the idea of ranking its search ranking factors - no joke...



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Google Announces New Reporting Features in GA4 via @sejournal, @hoffman8

Google has announced new reporting features and changes coming to GA4. Here's what marketers need to know!

The post Google Announces New Reporting Features in GA4 appeared first on Search Engine Journal.



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Google Algorithm Update Targets Slander via @sejournal, @MattGSouthern

A New York Times report states that Google is planning on changing its algorithm to demote websites that publish unverified or slanderous claims about others.

The post Google Algorithm Update Targets Slander appeared first on Search Engine Journal.



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How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too - Ep. 229 via @sejournal, @brentcsutoras

Nicky Wake, founder of The Search Awards, joins Search Engine Journal founder Loren Baker to discuss the story of how she got started in the industry awards space, the growth of Search Awards in the U.K. & EU, and the expansion globally into the U.S.

The post How the U.S. Search Awards Found Its First-Mover Advantage & You Can Too [Podcast] appeared first on Search Engine Journal.



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3 Types of Data Science SEO Teams and How They Work via @sejournal, @VincentTerrasi

The team is the most important element in successful data science for SEO. Here are 3 main types of teams and how they work.

The post 3 Types of Data Science SEO Teams and How They Work appeared first on Search Engine Journal.



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Top 10 Worst Marketing Disasters of All Time via @sejournal, @vandernickr

We all make mistakes, but these 10 top marketing disasters take the cake. Learn how to avoid a similar fate.

The post Top 10 Worst Marketing Disasters of All Time appeared first on Search Engine Journal.



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Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) via @sejournal, @GrpTwentySeven

Video advertising isn't as expensive — or scary — as you may think. If you haven’t given it a try yet, now’s the time.

The post Why Now Is the Right Time to Advertise With Video (If You Aren’t Already) appeared first on Search Engine Journal.



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Google Ads API Version 8.0 Now Available

Google has released version 8.0 of the Google Ads API that includes a ton of new features including cross-account bidding strategies, label retrieval, CallAdInfo support, cart data support for conversions, smart campaign support and much more. Version 7.0 was released on April 28, 2021, only 6 weeks ago.


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Google 2021 Search Central Unconference On June 21st

Google has announced less than 12 days before the event kicks off that they are bringing back the Google Search Central Unconference. It is on June 21st at 3PM UTC (11am ET) and you can register over here.


from Search Engine Roundtable https://ift.tt/2TkuuC3

Exact Match Keywords Are Not Selected In Google Ads; It's Likely About Eligibility

Google was asked in what case will Google not select an exact match of a keyword versus a close matching keyword in the campaign. PPCGreg who asked this on Twitter said he is "seeing a growing number of instances where this is the case."


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