Google Local Search Ranking Update On June 8th

We may have seen a Google local search ranking update on Tuesday, June 8th. The BrightLocal tracking tool showed significant changes and volatility on June 8th, with a bit of heat also on June 6th and June 9th.

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Google Partners Can Keep Their Status Through February 2022

Search Engine Land reported that Google told them that Google Partners can now keep their existing status and partner badges through February 2022. This is after postponing and then lessening the requirements of this program last year.

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PSA: Google Will Use Your Link Spam Email Requests Against You

Just another reminder that if you spam people asking to buy links or other link schemes, Google will potentially use that email and the sites listed in that email against you. John Mueller of Google said on Twitter the other day "Yes, we do use these kinds of lists to check our existing manual actions & algorithmic classifications, as well as to expand them."

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Google Search Tests Custom Designed Backgrounds Based On Query Again

Only nine months ago, Google tested a feature to show a graphic behind the Google search box header, that was customized based on your query. So if you searched for [flowers], Google would show an image of flowers as the header for Google Search. Google ran into issues where it was showing some nudity or not PG-13 related images for some queries and halted the experiment. Well, now Google is testing it again - 9 months later.

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Rainbow Croissants at Google

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How to Configure Google Analytics for Local Businesses

Google Analytics is a powerful tool for businesses of all sizes. When used properly, it generates important information that can help to make valuable business decisions in online marketing or SEO efforts. In this week’s Whiteboard Friday, guest host Alex Ratynski goes through five important steps that local businesses can take to configure Google Analytics efficiently.

from The Moz Blog https://ift.tt/3gbFH0J