Google: Spammy Links Do Not Cause Soft 404 Errors

Google's John Mueller said that spammy links to your site would not be the cause of soft 404 errors being displayed in Google Search Console. Honestly, I've never heard of this theory before, so it is new, and I figured I would share it. But I do not fully understand why someone would think spammy links would cause soft 404s.

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Google: Crawl Budget, GoogleBot, Scheduler & JavaScript

I read one of those deep thought lines online from Johan Hulsen on Twitter who asked Gary Illyes of Google a question on crawling. In short, Johan asked if the crawl budget looks to the scheduler, which kind of depends on Googlebot, but Googlebot does not render pages, how does it find links within JavaScript pages.

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Google: Page Experience Update Does Not Have A Whitelist List

Google's John Mueller said as far as he knows the page experience update does not have any exception list or whitelist. Meaning, there is not a list of sites where Google says do not apply the page experience update to. John wrote on Twitter "as far as I know, there's no list of exceptions," when asked about it for the page experience update.

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Newzdash: 12% Of Google Top Stories URLs Are Not AMP

John Shehata shared some data from his Newzdash product showing that the top stories carousel in Google Search broke displaying over 12% of non-AMP URLs for the first time. We expect that figure to grow with the AMP requirement for top stories going away earlier this month.

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Some Photos & Videos Of The Google Store In NYC

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A Step-by-Step Strategy for B2B Pillar Pages

A great way for B2B companies to fill a top-of-funnel content gap is by creating pillar pages. To help get you started, guest host Carly Schoonhoven of Obility walks you through a simple strategy for implementing pillar pages on your website.

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