No Results Found Response Can Lead To Soft 404s In Google Search Console

Did you know that returning a "results not found" type of page can result in Google Search considering that page a soft 404 and thus removing it from the search results? We know Google recently changed how it determines some soft 404 pages, but this tidbit is not new to that change.

from Search Engine Roundtable https://ift.tt/3eG0f0a

New Google Ads Three Strikes And Your Out Policy

Google Ads is instituting a new three-strikes and your out policy starting in September 2021. Starting in September, Google will issue a warning and then up to three-strikes for violations of Google's Enabling Dishonest Behavior, Unapproved Substances and Dangerous Products or Services policies. After the third strike, your account can be suspended.

from Search Engine Roundtable https://ift.tt/3ivX7VR

Google Illustrates Causes For Various Organic Traffic Drops

Google's Daniel Waisberg did this outstanding post and illustration, he calls sketches, of how Google would categorize the types or causes of organic traffic drops. The categories include technical issues on the site level, technical issues on the page level, manual actions, algorithmic changes, seasonality and simple reporting bugs.

from Search Engine Roundtable https://ift.tt/2UAA5W3

Google Maps Launches New Detailed Restaurant Reviews

Google announced a bunch of new map features the other day, one of which is allowing users/searchers to leave more detailed reviews for the restaurants they visit. Google has been testing more detailed reviews for some time but now it is officially live for restaurants.

from Search Engine Roundtable https://ift.tt/36NAo2c

The Industry Mourns The Loss Of Bob Gladstein - Intelligent & Humble SEO

I can't believe I am writing another post about another soul in the search marketing space passing away at an early age. Bob Gladstein, someone who has been part of the search community for probably two-decades or so, unexpectedly passed Friday night at the age of 57.

from Search Engine Roundtable https://ift.tt/3hVkpFE