Google: Try To Use One Sitemap File For Google News

Google's John Mueller recommended that when it comes to your Google News sitemap file, try to use one sitemap file. John said it will result in Google being able to "crawl it faster" and Google does not "have to consolidate signals" he added.

from Search Engine Roundtable https://ift.tt/3fuK5az

Microsoft Advertising Target Impression Share Bidding & More

Microsoft Advertising this week announced in its August roundup it launched Target impression share bidding, Integral Ad Science (IAS) protection, new automated extensions, labels for account organization and changes to unified accounts.

from Search Engine Roundtable https://ift.tt/3ynLDdO

Google Analytics Now Tracks Google News Showcase Discover Traffic

It seems like Google Analytics is now showing some of Google Discover traffic, likely from the Google News Showcase. If you check your acquisition, source and medium traffic, you may see [newsshowcase / discover] in the list.

from Search Engine Roundtable https://ift.tt/3xyF4nL

August 2021 Google Webmaster Report

While last month was filled with algorithm updates this month wasn't too much different. We had the July 2021 core update...

from Search Engine Roundtable https://ift.tt/3C8Zmrn

Do You Want To Learn SEO Street Pole Sign

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How to Carry Out Content Audits — Yes, Plural

A content audit done once to highlight current website issues will have a short shelf-life of usefulness. However, a content audit that is continuously updated offers multiple uses for analyzing and reporting on strategies. Here’s how to conduct that ongoing audit.

from The Moz Blog https://ift.tt/3ilqLyc