Sparse Looking Google Maps Local Pack With Just Directions Icon

Google's local pack user interface and design tests have been a bit whacky over the past several days. Google is now showing a super sparse looking local pack for bus rental types of queries. Google is just showing the directions button, there is no review stars, and no website icons, no ABC label - just not much there.


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Microsoft Bing Announces Make Every Feature Binary (MEB)

Microsoft announced their next AI model, a large-scale sparse model that complements our production Transformer models, they are calling MEB or "Make Every Feature Binary." Microsoft said this makes the search results on Bing more relevant.


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Some SEOs Say Google Grabbing All The SEO Related Traffic

This is an SEO/SEM blog, we get some of our traffic from people doing SEO/SEM related queries in Google Search. But some SEOs are claiming that Google is sending more of those searchers to google.com sites, like the Google blogs, than SEO or SEM blogs.


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Google Says Now The Page Experience Update Is More Than A Tie Breaker Ranking Factor

Google's John Mueller said on Reddit this morning that the page experience update that incorporates core web vitals is more than a tie breaker ranking signal. He said "it is a ranking factor, and it's more than a tie-breaker, but it also doesn't replace relevance."


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Ices Google

Ices Google


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UTM Tagging for Google My Business

Guest host and small business SEO expert Claire Carlile walks you through the what, why, where, which, and who of UTM tagging for your GMB profiles.



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