Google Hears Title Snippet Feedback, Hopes To Improve Results & Maybe Add Search Console Tools

Last week we were the first to report on the change Google made around its titles in the Google search results. In short, Google seems to be showing less titles from the title tags than it did the week prior. Google has been listening to the feedback and has said it hopes to make improvements based on what SEOs have been sharing.

from Search Engine Roundtable https://ift.tt/3zb9rlH

Google Ads Conversion Value Rules For Smart Bidding

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience.

from Search Engine Roundtable https://ift.tt/3Dd8JGK

Google Ads Adds More Custom Columns For Reporting

Two weeks after Ginny Marvin of Google asked what additional custom column metrics you'd like to see in Google Ads, Google has announced the addition of four new metrics. They include Search impression share, Click impression share, Display impression share and all phone call metrics.

from Search Engine Roundtable https://ift.tt/3DcXy0P

Google Ads Product Carousel Tests Green Discounted Prices

Google is testing highlighting a discounted price in a green font in the Google Ads shopping/product carousel. This was spotted by Jackson Lo last week and he shared this screenshot of it on Twitter.

from Search Engine Roundtable https://ift.tt/3ke3DSg

Google AdSense Auto Optimize: New Select Traffic, Block A Style & Block An Experiment

Google AdSense has added three new settings to Auto optimize feature in your optimization experiments. These new methods include select traffic, block a style and block an experiment.

from Search Engine Roundtable https://ift.tt/3Dafv08