Google Shopping Bug Leads To Huge Impression Declines

Google Ads seemed to have a bug last week with Google Shopping in some regions, like the UK, but I think others, where the shopping listings were not showing up. Some advertisers were claiming drops in their listings from showing up by over 90%, yes, 90% impression drops for Google Shopping campaigns.

from Search Engine Roundtable https://ift.tt/2Wn9Inp

Google Search Tests Carousels: Research, People Also Shop & Similar Products

Google is testing a number of additional carousels in Google Search. These carousels are titled "research," "people also shop" and "similar products." Here are screenshots and screencasts of these in action from those who spotted them.

from Search Engine Roundtable https://ift.tt/2WiB11U

Google Ads Campaign Set Up Redesign

Google Ads seems to have launched a redesign for the campaign set up form/wizard. The new interface moves the steps from the top to the left hand side bar, and takes you through a new step by step process to set up your Google Ads campaigns.

from Search Engine Roundtable https://ift.tt/3gtUunh

COVID Change How You Do SEO? Poll Results

J Turnbull posted a poll on Twitter asking SEOs if COVID changed how you do SEO. Like any SEO poll, the results were somewhat mixed. But of the 259 responses (not a ton), 52.5% said no, COVID did not change how they do SEO.

from Search Engine Roundtable https://ift.tt/3zrIQ45

Clear Google Umbrella From 2017

from Search Engine Roundtable https://ift.tt/2UGuJIM

The Top Skills to Look for When Hiring Your Next In-House SEO

Hiring the wrong person for your business’s critical SEO work can waste time, energy, and resources. While there are as many SEO strategies as there are SEO experts, there are still essential skills that you should look for when hiring for your next in-house SEO expert.

from The Moz Blog https://ift.tt/3j9zeVN