These Are The Ranking Factors SEOs Want Google To Turn Up

Remco Tensen asked on Twitter which dials would you want to turn in the Google search ranking algorithm. He offered four choices in his Twitter poll including links, usability, factuality, and freshness.


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Watch Google Search On 2021

Today at 1pm ET/10am PT you can watch Google's big annual Search On event at searchon.withgoogle.com. I am offline today, so I will catch up on all the news from this event over the next day or so but normally Google will announce big new organic search changes at this event.


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Survey Says: Most SEOs Experience Unexpected Google Search Ranking Drops

Aleyda Solis posted a Twitter poll asking if SEOs have experienced an "unexpected" Google search rankings drop and why. The poll had less than 300 responses but the results do not surprise me too much. In short, most SEOs have experience such a drop and most say it was due to a Google search algorithm update.


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Google's Query Interpretation May Shift Over Time As Searcher Intents Change

John Shehata, the global VP at Conde Nast, asked a super interesting question about how Google Search adapts to how searcher intents change over time. In short, it seems Google is smart enough to understand queries different over time as searcher intent changes over time.


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Google: Sitemap Location In Robot.txt Inconsequential

Did you ever wonder if putting your XML sitemap URL at the bottom of your robots.txt will impact your Google Search indexing? The answer is no. Google does not care about the location of your Sitemap URL in your robots.txt file.


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