Google On The Future Of SEO

Here is a fun podcast from Googlers John Mueller, Gary Illyes and Martin Splitt on the future of SEO. The group spoke about HTML, JavaScript, web app, structured data, crawling and machine generated content and learning. In short, it didn't sound like much will change in SEO in the near future but maybe there are opportunities for change.

from Search Engine Roundtable https://ift.tt/320j0s5

Google Logo Structured Data Supports ImageObject Type

Google added to the help documentation for the logo schema/structured data that you can now use ImageObject type to specify an organization logo. This is in addition to just the URL type.

from Search Engine Roundtable https://ift.tt/3HacnU5

Coffee Outside The Google Office

from Search Engine Roundtable https://ift.tt/3C9wGNu

Daily Search Forum Recap: November 11, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...

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Googlebot's IP Addresses In JSON File Officially From Google

Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now, Google has also decided to publish a list of IP addresses that Googlebot will use to crawl your site.

from Search Engine Roundtable https://ift.tt/3DaAT58