Google Still Recommending Disavowing Whole Domains With Machete

Google's John Mueller said on Twitter "disavow the whole domain if you know there's an issue with some of its links." He said there is "no need to be exact when everything on a site is bad from your point of view." This reminds me of the advice from Matt Cutts to use the disavow link tool as a machete.

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Do Not Block Slow Countries To Improve Your Google Core Web Vitals

It is probably not the best advice to block slow countries or regions with the goal of improving your Google search rankings. Yes, Google has a page experience algorithm that is mostly made up of speed factors from its core web vitals. But it is such a light weight factor, the benefits you'd see from blocking those users would not outweigh the negatives you see from blocking those users.

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New Job Google Duffle Bag

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Google Tests Web Stories For NFL Games (In Place Of YouTube Videos)

Google is testing displaying web stories in place of YouTube videos for searches on NFL games. Personally, I still see the YouTube videos but some folks, like NFL enthusiast Mordy Oberstein, is seeing Web Stories instead of YouTube videos.

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Google: Links Have To Be On Indexed Pages To Be Counted & Not All Indexed Links Are Counted

Google said it is okay to ignore toxic links that some tools are reporting but why? Well, we know that for a link to be counted by Google the page linking out needs to be indexed by Google in the first place. Plus, Google, since Penguin 4.0, doesn't even count all links, even if they are on indexed pages.

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