Vlog #158: Brian Wallace On Measuring The Success Of Infographics

In part one we spoke about how Brian Wallace of NowSourcing got into infographics, how it is not just about links but much more and some cool scores he had with them. In part two...

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Some Google Algorithm Tracking Tools Are Reporting An Update But Results Are Mixed

Over the past couple of days, some of the Google search algorithm tracking tools were reporting large swings in volatility in the search results - thus signaling a possible Google search update. But the chatter amongst the SEO industry during that time has been super quiet, showing no signs of an update.

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Google Shows More Product Rich Results For Pages Without Structured Data

Starting in mid-December, Google seemed to start showing more product rich results in the search results for many snippets even if those pages did not have product structured data on them. Brodie Clark first posted about it on January 12th (which we covered in our newsletter the day after) and Lily Ray and her co-worker, and so does Glenn Gabe posted screenshots of Google Search Console's performance report showing the uptick in mid-December.

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Google: Update Dates On Articles When You Significantly Change Existing Content

Google's John Mueller said it only makes sense to update the date on a piece of content or article when you either "write something new or significantly change something existing." He said this on Twitter and it goes along with previous advice John has given before.

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Google Rolls Out Black Bar Knowledge Panels With Links That Don't Work?

Yesterday, Brian Freiesleben and Khushal Bherwani both noticed a new design for some of the knowledge and local panels on the mobile search results. Google is showing a more sleek black bar for some of these panels. I personally can replicate it and noticed the links within the black bar do not work.

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