Google Page Experience Update For Desktop Rolling Out

Google is now rolling out the desktop version of the Google Page Experience update. This rollout started Tuesday, February 22, 2022 and will roll out through the end of March 2022. You probably won't notice any real ranking changes from it but we have to report on it anyway.

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Reclining In A Google Airline Chair

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Daily Search Forum Recap: February 22, 2022

Here is a recap of what happened in the search forums today...

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Google Strengthens The Pirate (DMCA) Penalty Algorithm

Google sent a document to the U.S. Copyright Office that explains how Google's DMCA update (aka the Pirate update) has been strengthened by (1) catching redirect schemes and (2) a site hit by this demotion on average sees a 89% drop in Google search traffic.

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Bing Colorized Backgrounds For Search Ads & More

Microsoft is testing or rolling out colorized background patterns for search ads, shopping search ads. Frank Sandtmann, a German based SEO, notified me of this, he saw it in the Bing Image search results but I see them in the main Bing web search results.

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