SEO

Should All SEOs Know The Difference Between Crawling, Indexing, Rendering & Rankings?

At the Google NYC SEO Meetup Lily Ray mentioned that when it comes to interviewing new employees for the Amsive Digital SEO team, she asks a question you must get right or you are immediate dismissed. The question is, what is the difference between crawling, indexing, rendering and rankings.

from Search Engine Roundtable https://ift.tt/QLUmsBz

Google Product Grid Results Are Organic & Are Huge

We've been seeing a lot of grid-like formats with products and shopping results. We know some are ads and some are organic. John Mueller of Google just added official Google representative confirmation that many of these are organic - if you don't trust that there is no ad label on them as evidence enough.

from Search Engine Roundtable https://ift.tt/VBPcrxf

Google Shopping Ads Carousel With Shaded Backgrounds

Google is using a gray shaded background color for some of the results within the Google Shopping Ads carousel. I was able to replicate this, where for some images, Google thinks a light gray background works better than a white background. This is not tiled, where every other result is shaded, it is based on some other algorithm, maybe the color of the photo of the product?