Google: Soft 404s Do Waste Crawl Budget

Google's Gary Illyes said on the latest Search Off The Record podcast that soft 404s, pages Google thinks are 404s but return a 200 server status code, do waste crawl budget. However, 404s or 410s do not waste crawl budget, Gary added.

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Google: Adding Video Structured Data Won't Make Your Video More Prominent

Google's John Mueller said that adding video structured data to pages with videos on them will not make that video more prominent on that page. This comes from a video indexing issue notice in Google Search Console.

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Poker Table At Google Chicago Office

Google Poker Table

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Daily Search Forum Recap: August 26, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

It's been a long week, with being on vacation...

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Search News Buzz Video Recap: Google Helpful Content Update Live, Search Console News, Google Ads Local Campaigns Auto-Upgrades

Google has begun rolling out the helpful content update on Thursday...

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Google Business Profile Tests Captions On Business Photos

Google is testing allowing business owners add captions or descriptions to photos they upload to their business profiles. Mike Blumenthal spotted this in a Google Business Profile Help thread and also posted about it on Twitter.

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Bing Tests People Also Ask In Carousel UX

Microsoft Bing is testing a carousel format and user experience for the people also ask. Normally we will the people also ask in a list view, but the carousel test gives you the question and answer immediately.

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Google Says Cloaking Affiliate Links Does Not Gain You Anything

Google's John Mueller was asked about the pros and cons of cloaking affiliate links. John responded on Twitter saying, "I don't think you gain anything by cloaking the affiliate links, it just adds complexity. You can use a DB-driven setup without cloaking too."

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Google Search Conversations & Discussion and Forums

Google has had these discussion carousels for the past couple of years. Now Google also spotted a "conversations" box and also a "discussions and forums" box in Google Search.

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Google Local Service Ads To Allow You To Exclude Areas

Google Local Service Ads is testing and may eventually launch a new user interface to allow businesses and advertisers to exclude their ads from showing in certain areas.

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View From Inside Of the Google NYC Outside View

Inside View Of A Google NYC Outside View

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Daily Search Forum Recap: August 25, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google is now officially rolling out the helpful content update...

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Google Expanded From Sources Across The Web Feature

Google has this "from sources across the web" box that shows sites that cover a specific topic in this grid list view. You can click on a specific site to expand and show recent stories from that site on that topic.

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Google: Quality Raters Guidelines Are Not A Collection Of Ranking Tips

Google's John Mueller said that the Google quality raters guidelines are "not a collection of ranking tips." He said the quality raters guidelines "can be useful" to think about but again, they are not just a list of ranking tips.

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Google: Don't Noindex Pages With Comments, Keep The Good Comments Only

I am weird, I love user-generated comments and while tons of blogs removed them ages and ages ago, I kept them here. I do my best to remove the spam comments and keep the comments that are not spam. John Mueller of Google recently said he would not noindex pages with comments, instead, he would remove the spam comments and keep the good comments.

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Google Adds Content Guidelines To Education Q&A Structured Data Docs

Google has added a new section to the Education Q&A structured data documentation for content guidelines. Google added three higher-level content guidelines around this type of structured data.

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Small Dog & Large Google Chair

Small Doogler & Large Google Chair

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Google Helpful Content Update Is Now Rolling Out

The Google helpful content update is now rolling out. It can take up to two weeks to fully roll out. I'm currently typing this on my mobile phone but I wanted to get this up while I am out on vacation.

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Daily Search Forum Recap: August 24, 2022

Here is a recap of what happened in the search forums today...

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Google Discover Also Let's You Hide Content From Authors

The other day we reported that Google Discover was showing the author name under the article and not the site name, for some stories. Well, Google Discover can now let you hide content from showing up based on who writes it, despite where it might be published.

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Google Ads Automatic Upgrades To Performance Max For Local Campaigns

Google Ads announced that Google will start the process of automatically "upgrading" accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers.

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Google Search Tests Popular On Twitter Box

Google is testing a new title for some of the Twitter carousel results in Google Search. I guess if something is trending on Twitter, Google will label the Twitter carousel as "Popular on Twitter."

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Google Deprecates International Targeting Report In Search Console

Google has announced on Twitter that it has deprecated the International Targeting report in Google Search Console. Google's international SEO advice has not changed with this but the International Targeting report will no longer work going forward.

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Google Adds "View All Business Profiles" In Web Search Results

As Google continues to migrate off of the old Google My Business manager to the web search interface to manage your business, Google keeps adding subtle but more features. Now, when you search [my business] in Google, Google will show you a link to "View All Business Profiles" in the web search results, instead of just showing you three profiles.

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Google Mini Basketball Game

Google Mini Basketball Shooting Game

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