Daily Search Forum Recap: December 20, 2022

Here is a recap of what happened in the search forums today...

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Google Stops Using Web Light To Serve Lighter/Faster Version Of Your Pages

Since 2015 Google has been serving lighter-weight and thus faster-loading web pages over Web Light to some devices that just don't have the speed or capabilities to load the heavier version of the page. Well, that is now done; Google retired Web Light.

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Study: Upvoting Reviews Keeps The Reviews On Google Local Longer

Here is another study from Joy Hawkins and friends. This study says that upvoting reviews tend to keep the reviews on the local listings up for a longer period of time.

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Face Paint At Google Dublin Office

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Daily Search Forum Recap: December 19, 2022

Here is a recap of what happened in the search forums today...

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Vlog #202: Jessica Budde From Furry Fun Facts To Brewing Digital Marketing

Jessica Budde was next to be interviewed and she has an amazing personality. She co-hosts the Marketing O'Clock podcast...

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Google Search Knowledge Panel With Grey Links

Google is testing a light gray colored font for the links in the Google Search knowledge panel box. Google often tests various font sizes and colors and is constantly testing small and large user interface changes in Google Search, so this test should be no surprise.

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Custom Google Jenga Set

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Daily Search Forum Recap: December 16, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google updated its search quality raters guidelines and added an E to E-A-T...

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E-E-A-T - "Experience" Added To Revised Search Quality Raters Guidelines

The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience on top of expertise, authoritativeness, and trustworthiness. Google said that trust is the most important of all four elements here.

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Google's Christmas Market Event With The Blue Belles

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Daily Search Forum Recap: December 15, 2022

Here is a recap of what happened in the search forums today...

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New: Video Uploads For Google Reviews On Google Maps App

Google now allows users to upload videos to their local reviews on mobile. Videos uploads were added to the desktop interface in 20216, but now you can upload videos, in addition to photos, on the mobile interface.

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Google Holiday Giraffes Scene In GooglePlex Lobby

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Daily Search Forum Recap: December 14, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google has posted a page that documents the visual elements of the Google Search results page...

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Google Chef Cooks Thanksgiving Turkey At Google

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Daily Search Forum Recap: December 13, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

No...

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Google: There Is No Helpful Content Score Or Threshold

Google's John Mueller said there is no score or threshold for the Google helpful content update. He said on Mastodon "There is no "HCS score" or threshold at which HCS [helpful content score] would switch from unhelpful to helpful for SEO.

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UK Financial Services Advertisers Now Needs Verification For Microsoft Advertising

Microsoft announced that if you do financial service ads in its network, like on Bing Search, in the UK, you will need to be verified in early 2023. "Starting early 2023, we'll allow only advertisers duly authorized by the UK Financial Conduct Authority (FCA) to present regulated financial promotions in the UK," wrote.

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Google: Your Content Does Not Need To Be Niche, It Can Be Diverse - Just Write For Your People

Danny Sullivan, the Google Search Liaison, said on Masoton that your content does not need to be on one topic, one niche topic, for it to rank well. You can write about diverse topics on your site. The main thing, Danny said, was that you should write content however you want for your people and not for search engines.

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Study: Google Local Guides Reviews Stay At The Top Longer

Joy Hawkins has published another local SEO case study, this one on whether reviews left by Local Guides do better than any ordinary reviewer on Google. The answer is yes; reviews left by Local Guides seem to do better and last longer than other reviews.

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Google Tests Featured Snippets Not In Position Zero, Again

Google is once again testing showing the featured snippet, aka position zero, not in the first or position zero slot but rather under position one or even further down the page.

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R2-D2 At Google Event

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Daily Search Forum Recap: December 12, 2022

Here is a recap of what happened in the search forums today...

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Google Featured Snippet Perspectives Now Live On Mobile?

In August, we covered a new form of featured snippets in Google Search named Google perspectives. It seems like the perspectives feature is now live on the Google mobile search results.

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