Google: If CTR Drove Search Rankings, The Results Would All Be Clickbait

Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said "if CTR were what drove search rankings, the results would be all click-bait. I don't see that happening."

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Google Hiring A Spam Fighter For Search

Google posted a new job opening to become a spam fighter at the company. The job title is a Search Quality Analyst and it seems to be an in-person job at the GooglePlex in Mountain View, California.

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Official: Google Desktop Page Experience Update Coming In February 2022

We now have an official date for when Google will be bringing the page experience update factors/signals to desktop. Google said it will start the rollout in February 2022 and complete that rollout by the end of March 2022. The same factors, outside of mobile friendliness, will be used for the desktop version.

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Goodbye Google My Business & Hello Google Business Profile

Google has changed the name of its local business management product once again. I think that might be sixth time, or maybe more, Google has changed the name of this product. It is now known as Google Business Profile, no longer will it be called Google My Business.

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Google Zurich Welcome Back Sign via Martin Splitt

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