Google: If CTR Drove Search Rankings, The Results Would All Be Clickbait

Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said "if CTR were what drove search rankings, the results would be all click-bait. I don't see that happening."

from Search Engine Roundtable https://ift.tt/3wjABpQ