Poll: Search Marketers Prefer To Specialize In Their Job

Azeem posted a Twitter poll a while back asking the digital marketing community if they prefer to specialize in a specific niche of marketing or be more of a generalist in their job. He asked "In today's job market, would you rather be a specialist - focusing on one specific channel (i.e. PPC, SEO etc), or a generalist?"

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Google Sydney, Australia Office Pool Tables & Christmas Lights

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Daily Search Forum Recap: December 7, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google had another Google Ads bug impacting ad spend...

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Google Tests New Suggested Clips Video Feature Snippets Layout

Google is testing a new layout for the key moments video featured snippets layout in Google Search results. Instead of placing a wider video at the top with the text below, Google is placing a smaller video at the top but with the text on the right side of the video.

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Google Ads Spending Bug Again This Time Impacting tROAS & Maximize Conversion Value

We have yet another Google Ads spending bug to report, this one was related to Google advertisers using Target ROAS or Maximize Conversion Value bid strategies on some campaigns on December 2, 2021. These advertiser may have experienced "spending fluctuations."

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