Poll: Search Marketers Prefer To Specialize In Their Job

Azeem posted a Twitter poll a while back asking the digital marketing community if they prefer to specialize in a specific niche of marketing or be more of a generalist in their job. He asked "In today's job market, would you rather be a specialist - focusing on one specific channel (i.e. PPC, SEO etc), or a generalist?"

from Search Engine Roundtable https://ift.tt/31DKfsr