Google: We're Getting Better At Languages & Location Without Hreflang

Google's John Mueller said on Twitter that "anecdotally, it feels like we're already doing much better with getting languages & location right, even without hreflang or geotargeting settings." This was in response to an excellent question from Glenn Gabe about can Google use MUM AI to figure out page language pairs without hreflang.


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Google: We Don't Understand If Content Is Equivalent When In A Different Language

Google's John Mueller said in an SEO hangout last Friday that it is impossible for Google to understand that one piece of content is equivalent to another piece of content when those content pieces are in different languages. So Google is basically trusting the hreflang attribute provided by publishers.


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Google Reiterates That A Spike In Crawling Unrelated To Upcoming Algorithm Updates

Google's John Mueller said again that a spike in crawling activity on your site is unrelated to an upcoming search ranking algorithm update. John Mueller said on Twitter "it's unrelated" when asked if crawl spikes are related to Google updates.


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Google London Rooftop Deck

Google London Rooftop Deck


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Daily Search Forum Recap: January 19, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web...



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