Google Doesn't Use MUM For Ranking Or Much Of Anything In Google Search

So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed after that, some folks were saying that Google uses MUM for search rankings. Truth is, Google uses MUM for only two things in search, COVID vaccine names and a related topics in videos results feature - that is it.

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Google Buying Guides In Search Results

Google is testing, at least I can't replicate it right now, enhanced buying guides in the search results. Basically this "buying guide" in Google Search lets you really drill into the options around what products you can buy based on your query.

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SEOs Says Google Page Experience More Important Despite There Being No Impact

Aleyda Solis did a Twitter poll thread, multiple polls in a Twitter thread, around the Google page experience update. In short, the poll shows that page experience related metrics, such as core web vitals, is more important to their SEO recommendations despite most saying they saw no impact at all from implementing improvements there.

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Google Beach Lounge Office Room

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Daily Search Forum Recap: February 3, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Maps documented some of its review spam and enforcement practices and policies...

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