Google Doesn't Use MUM For Ranking Or Much Of Anything In Google Search

So I wrote this pretty deep dive into how Google uses AI in Google Search at Search Engine Land, and Google posted a shorter version on their blog. I noticed after that, some folks were saying that Google uses MUM for search rankings. Truth is, Google uses MUM for only two things in search, COVID vaccine names and a related topics in videos results feature - that is it.

from Search Engine Roundtable https://ift.tt/2fXRle7