Below, I’ve compiled a list of techniques I personally know of being utilized in the industry. It is by no means comprehensive, but is one of the most complete lists I’m aware of. I’ve tried to keep each technique as mutually exclusive as possible.
I would like this list to become definitive, so I propose this;if you can provide 5 techniques not already covered (at the sole discretion of SEP), we will:a. incorporate your ideas, and give you proper attribution for all to seeb. send you a $50 gift certificate
and … the person who submits the most new link building techniques by February 1st 2009, that ultimately get incorporated into this document (again, at the sole discretion of SEP), will be awarded $250.
Some of the techniques mentioned in this document are not condoned by SEP or the search engines, but are listed only to add to the comprehensiveness of the document. Only you know your own risk tolerance, and so must make the decision regarding tactics yourself.
Each of the techniques below, assumes a basic knowledge of the use of NoFollow tag, robots.txt exclusions, and the identification of bad neighbourhoods.
The Definitive List of Link Building Techniques:
1. build useful tools, that others will talk about and link to. These may be WordPress plugins (eg. a 301 Redirect Plugin for Wordpress), Firefox extensions (eg. Dave Naylor’s multi-browser SEO Tool, and 97th Floor’s Social Media Plugin), and the like
2. build fun or helpful widgets relevant to your business or industry (ie. mortgage calculators, body mass index calculators, how much is my blog worth, etc.).
3. offer badges
4. offer awards
5. issue online press releases
6. build definitive lists or resources via your blog eg. 75+ Link Building Techniques of 2008
7. write and release an ebook eg. How to SEO Your Site in 60 Minutes by Matt McGee, The SEO Handbook - 2008 by Dave Harry.
8. reciprocal linking with suppliers, clients, and complementary businesses
9. hold a contest. Sometimes even the smallest of contests can result in large numbers of links
10. guest blog on relevant sites in your industry
Image courtesy SEOResearcher.com
11. submit to quality directories
12. submit your blog postings to search engine friendly social media
13. sponsor an event, or a cause
14. provide testimonials for industry products you use
15. vanity bait others - in your blog, include positive mentions of the blog posts of others, and link freely to their work. Often, they’ll feel compelled to acknowledge you
16. comment on the blogs of others in your industry, or those of related sites.
17. send samples of your product to industry bloggers and ask them to try the products. If they like them, they may write about them. Of course the risk is, if they don’t like them, they may write about them too.
18. participate in surveys or group projects.
19. write “how to” guides or posts
20. release unique research results
21. be the first to uncover and blog about a significant news story
22. post job postings in colleges and universities
23. offer to speak at a college or university
24. help write curriculum for a college or university
25. provide a bursury or endowment to the school
26. make a financial contribution to your college or university. Often this results in a dofollow link acknowledging the contribution.
27. study your local government site to look for opportunities to get listed (ie. news, directory, etc.)
28. use ppc to drive qualified searchers to your quality content, knowing a % will link.
29. syndicate articles
30. trade articles with other webmasters
31. search for sites with dofollow ‘trackbacks’ and link to some of their blog posts.
32. carefully select your friends on social media (eg. Digg, Stumbleupon, Delicious). If they work for media (eg. newspapers, magazines, radio stations, etc.) cater the content to their apparent interests. I’ve had content mentioned on radio shows before (and linked to from the radio’s website), merely by knowing to put a ‘conspiracy’ spin on the science content.
33. internal links are crucial and important. Ensure you use proper navigation structure
34. submit to nofollow social media too, if the content is really good. If it goes hot, it will be seen by large numbers of people potentially, and will typically result in a number of good links.
35. study competitors banklinks via Yahoo Site Explorer, and request backlinks from many of the same sources
36. maintain profiles on RELEVANT social media sites with DoFollow profile pages, and heavily link those pages with other pages from the social media site (ie. lots of friends, lots of activity).
37. buy another domain with links pointing to it, and 301 redirect it
38. always carry a camera, capture interesting photos, and post them to the site and Flickr using Creative Commons licensing (requiring links back to your site).
39. include links in the footers of your RSS, so content scaped from your site contains links back to you.
40. rent some links from companies like Text Link Brokers. Be careful though. Google will penalize both the selling and buying party for paid links.
41. strike a deal to purchase a text link ad on relevant pages of a related site. Best if the link is from within a site’s actual content.
42. offer to make a contribution to charities
43. as Aaron Wall and Andy Hagans have suggested from their post 101 Link Building Tips to Market Your Website (points 62 and 63), sue a large company (get the David vs Goliath element working in your favour) or get sued by a company that people hate. Genius!
44. interview industry personalities, and post video and text versions to your blog. Others are always interested in what they have to say, and often will find reason to link to something they’ve said.
45. speak at industry events, especially if you know they offer dofollow profiles and linkbacks for such speakers.
46. apply for awards. Even if these sites do not link back to your site, news of winning awards can often be good linkable content for local media.
47. join a number of local organizations such as the local Board of Trade. Often, these sites provide dofollow member directory links.
48. offer a discount or free product samples to others who blog about your product.
49. submit your blog to RSS feed directories
50. do something remarkable such as running a marathon or triathlon
51. do something controversial, or to infuriate the industry (eg. say SEO is dying to a group of SEOs … good one Jason Calcanis, ShoeMoney). Most will link to you, not knowing they’re helping to further promote the issue
52. create niche sites for specific segments of topics of your industry, and link back to your site
53. create an industry group or panel, complete with its own website. Often competitors will not link directly to you, but they will link to sites that link to you!
54. find pages that link to you that are not in the indexes of search engines, and are not noindexed or blocked by robots.txt, and link to those pages so spiders will follow them and find the links pointing back to your site.
55. buy sponsored reviews
56. there are a number of wiki types sites on the internet, that will provide link backs if you add good quality content to their sites.
57. start a search engine friendly affiliate program
58. provide answers via some ‘Answers’ type sites, and link to your content on the matter as proof of your answer
59. provide a link (from a specific content piece) to a particular site that you wish to receive a link from, and send them large volumes of traffic. Often, this will be enough to capture their attention, and link back to your post on the subject.
60. attend related conferences and network, network, network. People are camera crazy these days, and will post pictures of most of the people the meet, often complete with links back to your site.
61. develop relationships with local media personalities, such that you are their ‘Goto’ person when they need information on a given subject.
62. some sites have a “See Us In The Press” page. When you find such sites relating to your industry, write something about them. Often, they’ll pick it up and post it to their site … everyone like to show off their cudos.
63. forum commenting
64. search keyword “add url”, keyword “add site”, and add your site to those sites
65. be a ‘top commentator’ on search engine friendly blogs offering the plugin
66. submit videos to tv channel websites (thank you for this idea Melanie Nathan) and be sure to include relevant text links.
67. point out errors (spelling, grammatical, coding) on sites where you’d like a link from. Often, thanks is provided in the form of a link.
68. develop a WordPress plugin that automatically generates links back to the author’s site from the blog where the plugin is ‘plugged in’ (this is extremely black hat!!!)
69. list yourself with the BBB (Better Business Bureau) and other local organizations. It should be noted however, that not all BBB sites offer DoFollow links
70. submit the widgets you create to widget directories
71. create customized WordPress themes, complete with properly worded attribution links
72. search for articles, sites, or posts that mention your personal or business name, though do not link to it, and then contact them and ask them to link to your site. This is courtesy of Wiep
73. if your company owns numerous web sites, have the other websites interlink. Again courtesy of Wiep
74. find companies offering the same products or services, except in different countries, regions, or even languages, and approach them to exchange links (Wiep … you’re on a roll)
75. create an industry niche directory, and link back to your site
76. hold a blog carnival (courtesy Kari Rippetoe)
77. create profiles on Slideshare and Slideboom and upload your PPT presentations. Add your website link to your profiles.(courtesy Kari Rippetoe)
78. purchase links, but disguise them as AdSense or Affiliate Banners … courtesy Gab Goldenberg @ Link Building.ca
79. buy paid links to promote linkbait pieces … courtesy Slightly Shady SEO, and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
80. create geocities, tripod and aol memberpages accounts so you can give yourself guestbook links … courtesy Gab Goldenberg @ Link Building.ca
81. hunt for dying blogspot sites registered through hotmail addresses, then see about getting the hotmail addresses and taking over the blogs … courtesy Oilman and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
82. Use a hub-finder to find the best links, based on them supporting 2+ competitors’ rankings … courtesy Gab Goldenberg @ Link Building.ca
83. Use keyword combination (e.g. keyword listbuilding) tools to combine the various forms of “add url” or related footprints … courtesy Gab Goldenberg @ Link Building.ca
Please Note: many of these techniques are not condoned by Search Engine People Inc., though have been included in the interest of comprehensiveness.
ps apologies Wiep … this list was already well under way when you posted yours. Besides, I think we’ve touched on some different aspects.
75+ Link Building Techniques
Below, I’ve compiled a list of techniques I personally know of being utilized in the industry. It is by no means comprehensive, but is one of the most complete lists I’m aware of. I’ve tried to keep each technique as mutually exclusive as possible.
I would like this list to become definitive, so I propose this;if you can provide 5 techniques not already covered (at the sole discretion of SEP), we will:a. incorporate your ideas, and give you proper attribution for all to seeb. send you a $50 gift certificate
and … the person who submits the most new link building techniques by February 1st 2009, that ultimately get incorporated into this document (again, at the sole discretion of SEP), will be awarded $250.
Some of the techniques mentioned in this document are not condoned by SEP or the search engines, but are listed only to add to the comprehensiveness of the document. Only you know your own risk tolerance, and so must make the decision regarding tactics yourself.
Each of the techniques below, assumes a basic knowledge of the use of NoFollow tag, robots.txt exclusions, and the identification of bad neighbourhoods.
The Definitive List of Link Building Techniques:
1. build useful tools, that others will talk about and link to. These may be WordPress plugins (eg. a 301 Redirect Plugin for Wordpress), Firefox extensions (eg. Dave Naylor’s multi-browser SEO Tool, and 97th Floor’s Social Media Plugin), and the like
2. build fun or helpful widgets relevant to your business or industry (ie. mortgage calculators, body mass index calculators, how much is my blog worth, etc.).
3. offer badges
4. offer awards
5. issue online press releases
6. build definitive lists or resources via your blog eg. 75+ Link Building Techniques of 2008
7. write and release an ebook eg. How to SEO Your Site in 60 Minutes by Matt McGee, The SEO Handbook - 2008 by Dave Harry.
8. reciprocal linking with suppliers, clients, and complementary businesses
9. hold a contest. Sometimes even the smallest of contests can result in large numbers of links
10. guest blog on relevant sites in your industry
Image courtesy SEOResearcher.com
11. submit to quality directories
12. submit your blog postings to search engine friendly social media
13. sponsor an event, or a cause
14. provide testimonials for industry products you use
15. vanity bait others - in your blog, include positive mentions of the blog posts of others, and link freely to their work. Often, they’ll feel compelled to acknowledge you
16. comment on the blogs of others in your industry, or those of related sites.
17. send samples of your product to industry bloggers and ask them to try the products. If they like them, they may write about them. Of course the risk is, if they don’t like them, they may write about them too.
18. participate in surveys or group projects.
19. write “how to” guides or posts
20. release unique research results
21. be the first to uncover and blog about a significant news story
22. post job postings in colleges and universities
23. offer to speak at a college or university
24. help write curriculum for a college or university
25. provide a bursury or endowment to the school
26. make a financial contribution to your college or university. Often this results in a dofollow link acknowledging the contribution.
27. study your local government site to look for opportunities to get listed (ie. news, directory, etc.)
28. use ppc to drive qualified searchers to your quality content, knowing a % will link.
29. syndicate articles
30. trade articles with other webmasters
31. search for sites with dofollow ‘trackbacks’ and link to some of their blog posts.
32. carefully select your friends on social media (eg. Digg, Stumbleupon, Delicious). If they work for media (eg. newspapers, magazines, radio stations, etc.) cater the content to their apparent interests. I’ve had content mentioned on radio shows before (and linked to from the radio’s website), merely by knowing to put a ‘conspiracy’ spin on the science content.
33. internal links are crucial and important. Ensure you use proper navigation structure
34. submit to nofollow social media too, if the content is really good. If it goes hot, it will be seen by large numbers of people potentially, and will typically result in a number of good links.
35. study competitors banklinks via Yahoo Site Explorer, and request backlinks from many of the same sources
36. maintain profiles on RELEVANT social media sites with DoFollow profile pages, and heavily link those pages with other pages from the social media site (ie. lots of friends, lots of activity).
37. buy another domain with links pointing to it, and 301 redirect it
38. always carry a camera, capture interesting photos, and post them to the site and Flickr using Creative Commons licensing (requiring links back to your site).
39. include links in the footers of your RSS, so content scaped from your site contains links back to you.
40. rent some links from companies like Text Link Brokers. Be careful though. Google will penalize both the selling and buying party for paid links.
41. strike a deal to purchase a text link ad on relevant pages of a related site. Best if the link is from within a site’s actual content.
42. offer to make a contribution to charities
43. as Aaron Wall and Andy Hagans have suggested from their post 101 Link Building Tips to Market Your Website (points 62 and 63), sue a large company (get the David vs Goliath element working in your favour) or get sued by a company that people hate. Genius!
44. interview industry personalities, and post video and text versions to your blog. Others are always interested in what they have to say, and often will find reason to link to something they’ve said.
45. speak at industry events, especially if you know they offer dofollow profiles and linkbacks for such speakers.
46. apply for awards. Even if these sites do not link back to your site, news of winning awards can often be good linkable content for local media.
47. join a number of local organizations such as the local Board of Trade. Often, these sites provide dofollow member directory links.
48. offer a discount or free product samples to others who blog about your product.
49. submit your blog to RSS feed directories
50. do something remarkable such as running a marathon or triathlon
51. do something controversial, or to infuriate the industry (eg. say SEO is dying to a group of SEOs … good one Jason Calcanis, ShoeMoney). Most will link to you, not knowing they’re helping to further promote the issue
52. create niche sites for specific segments of topics of your industry, and link back to your site
53. create an industry group or panel, complete with its own website. Often competitors will not link directly to you, but they will link to sites that link to you!
54. find pages that link to you that are not in the indexes of search engines, and are not noindexed or blocked by robots.txt, and link to those pages so spiders will follow them and find the links pointing back to your site.
55. buy sponsored reviews
56. there are a number of wiki types sites on the internet, that will provide link backs if you add good quality content to their sites.
57. start a search engine friendly affiliate program
58. provide answers via some ‘Answers’ type sites, and link to your content on the matter as proof of your answer
59. provide a link (from a specific content piece) to a particular site that you wish to receive a link from, and send them large volumes of traffic. Often, this will be enough to capture their attention, and link back to your post on the subject.
60. attend related conferences and network, network, network. People are camera crazy these days, and will post pictures of most of the people the meet, often complete with links back to your site.
61. develop relationships with local media personalities, such that you are their ‘Goto’ person when they need information on a given subject.
62. some sites have a “See Us In The Press” page. When you find such sites relating to your industry, write something about them. Often, they’ll pick it up and post it to their site … everyone like to show off their cudos.
63. forum commenting
64. search keyword “add url”, keyword “add site”, and add your site to those sites
65. be a ‘top commentator’ on search engine friendly blogs offering the plugin
66. submit videos to tv channel websites (thank you for this idea Melanie Nathan) and be sure to include relevant text links.
67. point out errors (spelling, grammatical, coding) on sites where you’d like a link from. Often, thanks is provided in the form of a link.
68. develop a WordPress plugin that automatically generates links back to the author’s site from the blog where the plugin is ‘plugged in’ (this is extremely black hat!!!)
69. list yourself with the BBB (Better Business Bureau) and other local organizations. It should be noted however, that not all BBB sites offer DoFollow links
70. submit the widgets you create to widget directories
71. create customized WordPress themes, complete with properly worded attribution links
72. search for articles, sites, or posts that mention your personal or business name, though do not link to it, and then contact them and ask them to link to your site. This is courtesy of Wiep
73. if your company owns numerous web sites, have the other websites interlink. Again courtesy of Wiep
74. find companies offering the same products or services, except in different countries, regions, or even languages, and approach them to exchange links (Wiep … you’re on a roll)
75. create an industry niche directory, and link back to your site
76. hold a blog carnival (courtesy Kari Rippetoe)
77. create profiles on Slideshare and Slideboom and upload your PPT presentations. Add your website link to your profiles.(courtesy Kari Rippetoe)
78. purchase links, but disguise them as AdSense or Affiliate Banners … courtesy Gab Goldenberg @ Link Building.ca
79. buy paid links to promote linkbait pieces … courtesy Slightly Shady SEO, and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
80. create geocities, tripod and aol memberpages accounts so you can give yourself guestbook links … courtesy Gab Goldenberg @ Link Building.ca
81. hunt for dying blogspot sites registered through hotmail addresses, then see about getting the hotmail addresses and taking over the blogs … courtesy Oilman and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
82. Use a hub-finder to find the best links, based on them supporting 2+ competitors’ rankings … courtesy Gab Goldenberg @ Link Building.ca
83. Use keyword combination (e.g. keyword listbuilding) tools to combine the various forms of “add url” or related footprints … courtesy Gab Goldenberg @ Link Building.ca
Please Note: many of these techniques are not condoned by Search Engine People Inc., though have been included in the interest of comprehensiveness.
ps apologies Wiep … this list was already well under way when you posted yours. Besides, I think we’ve touched on some different aspects.
I would like this list to become definitive, so I propose this;if you can provide 5 techniques not already covered (at the sole discretion of SEP), we will:a. incorporate your ideas, and give you proper attribution for all to seeb. send you a $50 gift certificate
and … the person who submits the most new link building techniques by February 1st 2009, that ultimately get incorporated into this document (again, at the sole discretion of SEP), will be awarded $250.
Some of the techniques mentioned in this document are not condoned by SEP or the search engines, but are listed only to add to the comprehensiveness of the document. Only you know your own risk tolerance, and so must make the decision regarding tactics yourself.
Each of the techniques below, assumes a basic knowledge of the use of NoFollow tag, robots.txt exclusions, and the identification of bad neighbourhoods.
The Definitive List of Link Building Techniques:
1. build useful tools, that others will talk about and link to. These may be WordPress plugins (eg. a 301 Redirect Plugin for Wordpress), Firefox extensions (eg. Dave Naylor’s multi-browser SEO Tool, and 97th Floor’s Social Media Plugin), and the like
2. build fun or helpful widgets relevant to your business or industry (ie. mortgage calculators, body mass index calculators, how much is my blog worth, etc.).
3. offer badges
4. offer awards
5. issue online press releases
6. build definitive lists or resources via your blog eg. 75+ Link Building Techniques of 2008
7. write and release an ebook eg. How to SEO Your Site in 60 Minutes by Matt McGee, The SEO Handbook - 2008 by Dave Harry.
8. reciprocal linking with suppliers, clients, and complementary businesses
9. hold a contest. Sometimes even the smallest of contests can result in large numbers of links
10. guest blog on relevant sites in your industry
Image courtesy SEOResearcher.com
11. submit to quality directories
12. submit your blog postings to search engine friendly social media
13. sponsor an event, or a cause
14. provide testimonials for industry products you use
15. vanity bait others - in your blog, include positive mentions of the blog posts of others, and link freely to their work. Often, they’ll feel compelled to acknowledge you
16. comment on the blogs of others in your industry, or those of related sites.
17. send samples of your product to industry bloggers and ask them to try the products. If they like them, they may write about them. Of course the risk is, if they don’t like them, they may write about them too.
18. participate in surveys or group projects.
19. write “how to” guides or posts
20. release unique research results
21. be the first to uncover and blog about a significant news story
22. post job postings in colleges and universities
23. offer to speak at a college or university
24. help write curriculum for a college or university
25. provide a bursury or endowment to the school
26. make a financial contribution to your college or university. Often this results in a dofollow link acknowledging the contribution.
27. study your local government site to look for opportunities to get listed (ie. news, directory, etc.)
28. use ppc to drive qualified searchers to your quality content, knowing a % will link.
29. syndicate articles
30. trade articles with other webmasters
31. search for sites with dofollow ‘trackbacks’ and link to some of their blog posts.
32. carefully select your friends on social media (eg. Digg, Stumbleupon, Delicious). If they work for media (eg. newspapers, magazines, radio stations, etc.) cater the content to their apparent interests. I’ve had content mentioned on radio shows before (and linked to from the radio’s website), merely by knowing to put a ‘conspiracy’ spin on the science content.
33. internal links are crucial and important. Ensure you use proper navigation structure
34. submit to nofollow social media too, if the content is really good. If it goes hot, it will be seen by large numbers of people potentially, and will typically result in a number of good links.
35. study competitors banklinks via Yahoo Site Explorer, and request backlinks from many of the same sources
36. maintain profiles on RELEVANT social media sites with DoFollow profile pages, and heavily link those pages with other pages from the social media site (ie. lots of friends, lots of activity).
37. buy another domain with links pointing to it, and 301 redirect it
38. always carry a camera, capture interesting photos, and post them to the site and Flickr using Creative Commons licensing (requiring links back to your site).
39. include links in the footers of your RSS, so content scaped from your site contains links back to you.
40. rent some links from companies like Text Link Brokers. Be careful though. Google will penalize both the selling and buying party for paid links.
41. strike a deal to purchase a text link ad on relevant pages of a related site. Best if the link is from within a site’s actual content.
42. offer to make a contribution to charities
43. as Aaron Wall and Andy Hagans have suggested from their post 101 Link Building Tips to Market Your Website (points 62 and 63), sue a large company (get the David vs Goliath element working in your favour) or get sued by a company that people hate. Genius!
44. interview industry personalities, and post video and text versions to your blog. Others are always interested in what they have to say, and often will find reason to link to something they’ve said.
45. speak at industry events, especially if you know they offer dofollow profiles and linkbacks for such speakers.
46. apply for awards. Even if these sites do not link back to your site, news of winning awards can often be good linkable content for local media.
47. join a number of local organizations such as the local Board of Trade. Often, these sites provide dofollow member directory links.
48. offer a discount or free product samples to others who blog about your product.
49. submit your blog to RSS feed directories
50. do something remarkable such as running a marathon or triathlon
51. do something controversial, or to infuriate the industry (eg. say SEO is dying to a group of SEOs … good one Jason Calcanis, ShoeMoney). Most will link to you, not knowing they’re helping to further promote the issue
52. create niche sites for specific segments of topics of your industry, and link back to your site
53. create an industry group or panel, complete with its own website. Often competitors will not link directly to you, but they will link to sites that link to you!
54. find pages that link to you that are not in the indexes of search engines, and are not noindexed or blocked by robots.txt, and link to those pages so spiders will follow them and find the links pointing back to your site.
55. buy sponsored reviews
56. there are a number of wiki types sites on the internet, that will provide link backs if you add good quality content to their sites.
57. start a search engine friendly affiliate program
58. provide answers via some ‘Answers’ type sites, and link to your content on the matter as proof of your answer
59. provide a link (from a specific content piece) to a particular site that you wish to receive a link from, and send them large volumes of traffic. Often, this will be enough to capture their attention, and link back to your post on the subject.
60. attend related conferences and network, network, network. People are camera crazy these days, and will post pictures of most of the people the meet, often complete with links back to your site.
61. develop relationships with local media personalities, such that you are their ‘Goto’ person when they need information on a given subject.
62. some sites have a “See Us In The Press” page. When you find such sites relating to your industry, write something about them. Often, they’ll pick it up and post it to their site … everyone like to show off their cudos.
63. forum commenting
64. search keyword “add url”, keyword “add site”, and add your site to those sites
65. be a ‘top commentator’ on search engine friendly blogs offering the plugin
66. submit videos to tv channel websites (thank you for this idea Melanie Nathan) and be sure to include relevant text links.
67. point out errors (spelling, grammatical, coding) on sites where you’d like a link from. Often, thanks is provided in the form of a link.
68. develop a WordPress plugin that automatically generates links back to the author’s site from the blog where the plugin is ‘plugged in’ (this is extremely black hat!!!)
69. list yourself with the BBB (Better Business Bureau) and other local organizations. It should be noted however, that not all BBB sites offer DoFollow links
70. submit the widgets you create to widget directories
71. create customized WordPress themes, complete with properly worded attribution links
72. search for articles, sites, or posts that mention your personal or business name, though do not link to it, and then contact them and ask them to link to your site. This is courtesy of Wiep
73. if your company owns numerous web sites, have the other websites interlink. Again courtesy of Wiep
74. find companies offering the same products or services, except in different countries, regions, or even languages, and approach them to exchange links (Wiep … you’re on a roll)
75. create an industry niche directory, and link back to your site
76. hold a blog carnival (courtesy Kari Rippetoe)
77. create profiles on Slideshare and Slideboom and upload your PPT presentations. Add your website link to your profiles.(courtesy Kari Rippetoe)
78. purchase links, but disguise them as AdSense or Affiliate Banners … courtesy Gab Goldenberg @ Link Building.ca
79. buy paid links to promote linkbait pieces … courtesy Slightly Shady SEO, and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
80. create geocities, tripod and aol memberpages accounts so you can give yourself guestbook links … courtesy Gab Goldenberg @ Link Building.ca
81. hunt for dying blogspot sites registered through hotmail addresses, then see about getting the hotmail addresses and taking over the blogs … courtesy Oilman and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
82. Use a hub-finder to find the best links, based on them supporting 2+ competitors’ rankings … courtesy Gab Goldenberg @ Link Building.ca
83. Use keyword combination (e.g. keyword listbuilding) tools to combine the various forms of “add url” or related footprints … courtesy Gab Goldenberg @ Link Building.ca
Please Note: many of these techniques are not condoned by Search Engine People Inc., though have been included in the interest of comprehensiveness.
ps apologies Wiep … this list was already well under way when you posted yours. Besides, I think we’ve touched on some different aspects.
75+ Link Building Techniques
Below, I’ve compiled a list of techniques I personally know of being utilized in the industry. It is by no means comprehensive, but is one of the most complete lists I’m aware of. I’ve tried to keep each technique as mutually exclusive as possible.
I would like this list to become definitive, so I propose this;if you can provide 5 techniques not already covered (at the sole discretion of SEP), we will:a. incorporate your ideas, and give you proper attribution for all to seeb. send you a $50 gift certificate
and … the person who submits the most new link building techniques by February 1st 2009, that ultimately get incorporated into this document (again, at the sole discretion of SEP), will be awarded $250.
Some of the techniques mentioned in this document are not condoned by SEP or the search engines, but are listed only to add to the comprehensiveness of the document. Only you know your own risk tolerance, and so must make the decision regarding tactics yourself.
Each of the techniques below, assumes a basic knowledge of the use of NoFollow tag, robots.txt exclusions, and the identification of bad neighbourhoods.
The Definitive List of Link Building Techniques:
1. build useful tools, that others will talk about and link to. These may be WordPress plugins (eg. a 301 Redirect Plugin for Wordpress), Firefox extensions (eg. Dave Naylor’s multi-browser SEO Tool, and 97th Floor’s Social Media Plugin), and the like
2. build fun or helpful widgets relevant to your business or industry (ie. mortgage calculators, body mass index calculators, how much is my blog worth, etc.).
3. offer badges
4. offer awards
5. issue online press releases
6. build definitive lists or resources via your blog eg. 75+ Link Building Techniques of 2008
7. write and release an ebook eg. How to SEO Your Site in 60 Minutes by Matt McGee, The SEO Handbook - 2008 by Dave Harry.
8. reciprocal linking with suppliers, clients, and complementary businesses
9. hold a contest. Sometimes even the smallest of contests can result in large numbers of links
10. guest blog on relevant sites in your industry
Image courtesy SEOResearcher.com
11. submit to quality directories
12. submit your blog postings to search engine friendly social media
13. sponsor an event, or a cause
14. provide testimonials for industry products you use
15. vanity bait others - in your blog, include positive mentions of the blog posts of others, and link freely to their work. Often, they’ll feel compelled to acknowledge you
16. comment on the blogs of others in your industry, or those of related sites.
17. send samples of your product to industry bloggers and ask them to try the products. If they like them, they may write about them. Of course the risk is, if they don’t like them, they may write about them too.
18. participate in surveys or group projects.
19. write “how to” guides or posts
20. release unique research results
21. be the first to uncover and blog about a significant news story
22. post job postings in colleges and universities
23. offer to speak at a college or university
24. help write curriculum for a college or university
25. provide a bursury or endowment to the school
26. make a financial contribution to your college or university. Often this results in a dofollow link acknowledging the contribution.
27. study your local government site to look for opportunities to get listed (ie. news, directory, etc.)
28. use ppc to drive qualified searchers to your quality content, knowing a % will link.
29. syndicate articles
30. trade articles with other webmasters
31. search for sites with dofollow ‘trackbacks’ and link to some of their blog posts.
32. carefully select your friends on social media (eg. Digg, Stumbleupon, Delicious). If they work for media (eg. newspapers, magazines, radio stations, etc.) cater the content to their apparent interests. I’ve had content mentioned on radio shows before (and linked to from the radio’s website), merely by knowing to put a ‘conspiracy’ spin on the science content.
33. internal links are crucial and important. Ensure you use proper navigation structure
34. submit to nofollow social media too, if the content is really good. If it goes hot, it will be seen by large numbers of people potentially, and will typically result in a number of good links.
35. study competitors banklinks via Yahoo Site Explorer, and request backlinks from many of the same sources
36. maintain profiles on RELEVANT social media sites with DoFollow profile pages, and heavily link those pages with other pages from the social media site (ie. lots of friends, lots of activity).
37. buy another domain with links pointing to it, and 301 redirect it
38. always carry a camera, capture interesting photos, and post them to the site and Flickr using Creative Commons licensing (requiring links back to your site).
39. include links in the footers of your RSS, so content scaped from your site contains links back to you.
40. rent some links from companies like Text Link Brokers. Be careful though. Google will penalize both the selling and buying party for paid links.
41. strike a deal to purchase a text link ad on relevant pages of a related site. Best if the link is from within a site’s actual content.
42. offer to make a contribution to charities
43. as Aaron Wall and Andy Hagans have suggested from their post 101 Link Building Tips to Market Your Website (points 62 and 63), sue a large company (get the David vs Goliath element working in your favour) or get sued by a company that people hate. Genius!
44. interview industry personalities, and post video and text versions to your blog. Others are always interested in what they have to say, and often will find reason to link to something they’ve said.
45. speak at industry events, especially if you know they offer dofollow profiles and linkbacks for such speakers.
46. apply for awards. Even if these sites do not link back to your site, news of winning awards can often be good linkable content for local media.
47. join a number of local organizations such as the local Board of Trade. Often, these sites provide dofollow member directory links.
48. offer a discount or free product samples to others who blog about your product.
49. submit your blog to RSS feed directories
50. do something remarkable such as running a marathon or triathlon
51. do something controversial, or to infuriate the industry (eg. say SEO is dying to a group of SEOs … good one Jason Calcanis, ShoeMoney). Most will link to you, not knowing they’re helping to further promote the issue
52. create niche sites for specific segments of topics of your industry, and link back to your site
53. create an industry group or panel, complete with its own website. Often competitors will not link directly to you, but they will link to sites that link to you!
54. find pages that link to you that are not in the indexes of search engines, and are not noindexed or blocked by robots.txt, and link to those pages so spiders will follow them and find the links pointing back to your site.
55. buy sponsored reviews
56. there are a number of wiki types sites on the internet, that will provide link backs if you add good quality content to their sites.
57. start a search engine friendly affiliate program
58. provide answers via some ‘Answers’ type sites, and link to your content on the matter as proof of your answer
59. provide a link (from a specific content piece) to a particular site that you wish to receive a link from, and send them large volumes of traffic. Often, this will be enough to capture their attention, and link back to your post on the subject.
60. attend related conferences and network, network, network. People are camera crazy these days, and will post pictures of most of the people the meet, often complete with links back to your site.
61. develop relationships with local media personalities, such that you are their ‘Goto’ person when they need information on a given subject.
62. some sites have a “See Us In The Press” page. When you find such sites relating to your industry, write something about them. Often, they’ll pick it up and post it to their site … everyone like to show off their cudos.
63. forum commenting
64. search keyword “add url”, keyword “add site”, and add your site to those sites
65. be a ‘top commentator’ on search engine friendly blogs offering the plugin
66. submit videos to tv channel websites (thank you for this idea Melanie Nathan) and be sure to include relevant text links.
67. point out errors (spelling, grammatical, coding) on sites where you’d like a link from. Often, thanks is provided in the form of a link.
68. develop a WordPress plugin that automatically generates links back to the author’s site from the blog where the plugin is ‘plugged in’ (this is extremely black hat!!!)
69. list yourself with the BBB (Better Business Bureau) and other local organizations. It should be noted however, that not all BBB sites offer DoFollow links
70. submit the widgets you create to widget directories
71. create customized WordPress themes, complete with properly worded attribution links
72. search for articles, sites, or posts that mention your personal or business name, though do not link to it, and then contact them and ask them to link to your site. This is courtesy of Wiep
73. if your company owns numerous web sites, have the other websites interlink. Again courtesy of Wiep
74. find companies offering the same products or services, except in different countries, regions, or even languages, and approach them to exchange links (Wiep … you’re on a roll)
75. create an industry niche directory, and link back to your site
76. hold a blog carnival (courtesy Kari Rippetoe)
77. create profiles on Slideshare and Slideboom and upload your PPT presentations. Add your website link to your profiles.(courtesy Kari Rippetoe)
78. purchase links, but disguise them as AdSense or Affiliate Banners … courtesy Gab Goldenberg @ Link Building.ca
79. buy paid links to promote linkbait pieces … courtesy Slightly Shady SEO, and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
80. create geocities, tripod and aol memberpages accounts so you can give yourself guestbook links … courtesy Gab Goldenberg @ Link Building.ca
81. hunt for dying blogspot sites registered through hotmail addresses, then see about getting the hotmail addresses and taking over the blogs … courtesy Oilman and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
82. Use a hub-finder to find the best links, based on them supporting 2+ competitors’ rankings … courtesy Gab Goldenberg @ Link Building.ca
83. Use keyword combination (e.g. keyword listbuilding) tools to combine the various forms of “add url” or related footprints … courtesy Gab Goldenberg @ Link Building.ca
Please Note: many of these techniques are not condoned by Search Engine People Inc., though have been included in the interest of comprehensiveness.
ps apologies Wiep … this list was already well under way when you posted yours. Besides, I think we’ve touched on some different aspects.
I would like this list to become definitive, so I propose this;if you can provide 5 techniques not already covered (at the sole discretion of SEP), we will:a. incorporate your ideas, and give you proper attribution for all to seeb. send you a $50 gift certificate
and … the person who submits the most new link building techniques by February 1st 2009, that ultimately get incorporated into this document (again, at the sole discretion of SEP), will be awarded $250.
Some of the techniques mentioned in this document are not condoned by SEP or the search engines, but are listed only to add to the comprehensiveness of the document. Only you know your own risk tolerance, and so must make the decision regarding tactics yourself.
Each of the techniques below, assumes a basic knowledge of the use of NoFollow tag, robots.txt exclusions, and the identification of bad neighbourhoods.
The Definitive List of Link Building Techniques:
1. build useful tools, that others will talk about and link to. These may be WordPress plugins (eg. a 301 Redirect Plugin for Wordpress), Firefox extensions (eg. Dave Naylor’s multi-browser SEO Tool, and 97th Floor’s Social Media Plugin), and the like
2. build fun or helpful widgets relevant to your business or industry (ie. mortgage calculators, body mass index calculators, how much is my blog worth, etc.).
3. offer badges
4. offer awards
5. issue online press releases
6. build definitive lists or resources via your blog eg. 75+ Link Building Techniques of 2008
7. write and release an ebook eg. How to SEO Your Site in 60 Minutes by Matt McGee, The SEO Handbook - 2008 by Dave Harry.
8. reciprocal linking with suppliers, clients, and complementary businesses
9. hold a contest. Sometimes even the smallest of contests can result in large numbers of links
10. guest blog on relevant sites in your industry
Image courtesy SEOResearcher.com
11. submit to quality directories
12. submit your blog postings to search engine friendly social media
13. sponsor an event, or a cause
14. provide testimonials for industry products you use
15. vanity bait others - in your blog, include positive mentions of the blog posts of others, and link freely to their work. Often, they’ll feel compelled to acknowledge you
16. comment on the blogs of others in your industry, or those of related sites.
17. send samples of your product to industry bloggers and ask them to try the products. If they like them, they may write about them. Of course the risk is, if they don’t like them, they may write about them too.
18. participate in surveys or group projects.
19. write “how to” guides or posts
20. release unique research results
21. be the first to uncover and blog about a significant news story
22. post job postings in colleges and universities
23. offer to speak at a college or university
24. help write curriculum for a college or university
25. provide a bursury or endowment to the school
26. make a financial contribution to your college or university. Often this results in a dofollow link acknowledging the contribution.
27. study your local government site to look for opportunities to get listed (ie. news, directory, etc.)
28. use ppc to drive qualified searchers to your quality content, knowing a % will link.
29. syndicate articles
30. trade articles with other webmasters
31. search for sites with dofollow ‘trackbacks’ and link to some of their blog posts.
32. carefully select your friends on social media (eg. Digg, Stumbleupon, Delicious). If they work for media (eg. newspapers, magazines, radio stations, etc.) cater the content to their apparent interests. I’ve had content mentioned on radio shows before (and linked to from the radio’s website), merely by knowing to put a ‘conspiracy’ spin on the science content.
33. internal links are crucial and important. Ensure you use proper navigation structure
34. submit to nofollow social media too, if the content is really good. If it goes hot, it will be seen by large numbers of people potentially, and will typically result in a number of good links.
35. study competitors banklinks via Yahoo Site Explorer, and request backlinks from many of the same sources
36. maintain profiles on RELEVANT social media sites with DoFollow profile pages, and heavily link those pages with other pages from the social media site (ie. lots of friends, lots of activity).
37. buy another domain with links pointing to it, and 301 redirect it
38. always carry a camera, capture interesting photos, and post them to the site and Flickr using Creative Commons licensing (requiring links back to your site).
39. include links in the footers of your RSS, so content scaped from your site contains links back to you.
40. rent some links from companies like Text Link Brokers. Be careful though. Google will penalize both the selling and buying party for paid links.
41. strike a deal to purchase a text link ad on relevant pages of a related site. Best if the link is from within a site’s actual content.
42. offer to make a contribution to charities
43. as Aaron Wall and Andy Hagans have suggested from their post 101 Link Building Tips to Market Your Website (points 62 and 63), sue a large company (get the David vs Goliath element working in your favour) or get sued by a company that people hate. Genius!
44. interview industry personalities, and post video and text versions to your blog. Others are always interested in what they have to say, and often will find reason to link to something they’ve said.
45. speak at industry events, especially if you know they offer dofollow profiles and linkbacks for such speakers.
46. apply for awards. Even if these sites do not link back to your site, news of winning awards can often be good linkable content for local media.
47. join a number of local organizations such as the local Board of Trade. Often, these sites provide dofollow member directory links.
48. offer a discount or free product samples to others who blog about your product.
49. submit your blog to RSS feed directories
50. do something remarkable such as running a marathon or triathlon
51. do something controversial, or to infuriate the industry (eg. say SEO is dying to a group of SEOs … good one Jason Calcanis, ShoeMoney). Most will link to you, not knowing they’re helping to further promote the issue
52. create niche sites for specific segments of topics of your industry, and link back to your site
53. create an industry group or panel, complete with its own website. Often competitors will not link directly to you, but they will link to sites that link to you!
54. find pages that link to you that are not in the indexes of search engines, and are not noindexed or blocked by robots.txt, and link to those pages so spiders will follow them and find the links pointing back to your site.
55. buy sponsored reviews
56. there are a number of wiki types sites on the internet, that will provide link backs if you add good quality content to their sites.
57. start a search engine friendly affiliate program
58. provide answers via some ‘Answers’ type sites, and link to your content on the matter as proof of your answer
59. provide a link (from a specific content piece) to a particular site that you wish to receive a link from, and send them large volumes of traffic. Often, this will be enough to capture their attention, and link back to your post on the subject.
60. attend related conferences and network, network, network. People are camera crazy these days, and will post pictures of most of the people the meet, often complete with links back to your site.
61. develop relationships with local media personalities, such that you are their ‘Goto’ person when they need information on a given subject.
62. some sites have a “See Us In The Press” page. When you find such sites relating to your industry, write something about them. Often, they’ll pick it up and post it to their site … everyone like to show off their cudos.
63. forum commenting
64. search keyword “add url”, keyword “add site”, and add your site to those sites
65. be a ‘top commentator’ on search engine friendly blogs offering the plugin
66. submit videos to tv channel websites (thank you for this idea Melanie Nathan) and be sure to include relevant text links.
67. point out errors (spelling, grammatical, coding) on sites where you’d like a link from. Often, thanks is provided in the form of a link.
68. develop a WordPress plugin that automatically generates links back to the author’s site from the blog where the plugin is ‘plugged in’ (this is extremely black hat!!!)
69. list yourself with the BBB (Better Business Bureau) and other local organizations. It should be noted however, that not all BBB sites offer DoFollow links
70. submit the widgets you create to widget directories
71. create customized WordPress themes, complete with properly worded attribution links
72. search for articles, sites, or posts that mention your personal or business name, though do not link to it, and then contact them and ask them to link to your site. This is courtesy of Wiep
73. if your company owns numerous web sites, have the other websites interlink. Again courtesy of Wiep
74. find companies offering the same products or services, except in different countries, regions, or even languages, and approach them to exchange links (Wiep … you’re on a roll)
75. create an industry niche directory, and link back to your site
76. hold a blog carnival (courtesy Kari Rippetoe)
77. create profiles on Slideshare and Slideboom and upload your PPT presentations. Add your website link to your profiles.(courtesy Kari Rippetoe)
78. purchase links, but disguise them as AdSense or Affiliate Banners … courtesy Gab Goldenberg @ Link Building.ca
79. buy paid links to promote linkbait pieces … courtesy Slightly Shady SEO, and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
80. create geocities, tripod and aol memberpages accounts so you can give yourself guestbook links … courtesy Gab Goldenberg @ Link Building.ca
81. hunt for dying blogspot sites registered through hotmail addresses, then see about getting the hotmail addresses and taking over the blogs … courtesy Oilman and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
82. Use a hub-finder to find the best links, based on them supporting 2+ competitors’ rankings … courtesy Gab Goldenberg @ Link Building.ca
83. Use keyword combination (e.g. keyword listbuilding) tools to combine the various forms of “add url” or related footprints … courtesy Gab Goldenberg @ Link Building.ca
Please Note: many of these techniques are not condoned by Search Engine People Inc., though have been included in the interest of comprehensiveness.
ps apologies Wiep … this list was already well under way when you posted yours. Besides, I think we’ve touched on some different aspects.
75+ Link Building Techniques
Below, I’ve compiled a list of techniques I personally know of being utilized in the industry. It is by no means comprehensive, but is one of the most complete lists I’m aware of. I’ve tried to keep each technique as mutually exclusive as possible.
I would like this list to become definitive, so I propose this;if you can provide 5 techniques not already covered (at the sole discretion of SEP), we will:a. incorporate your ideas, and give you proper attribution for all to seeb. send you a $50 gift certificate
and … the person who submits the most new link building techniques by February 1st 2009, that ultimately get incorporated into this document (again, at the sole discretion of SEP), will be awarded $250.
Some of the techniques mentioned in this document are not condoned by SEP or the search engines, but are listed only to add to the comprehensiveness of the document. Only you know your own risk tolerance, and so must make the decision regarding tactics yourself.
Each of the techniques below, assumes a basic knowledge of the use of NoFollow tag, robots.txt exclusions, and the identification of bad neighbourhoods.
The Definitive List of Link Building Techniques:
1. build useful tools, that others will talk about and link to. These may be WordPress plugins (eg. a 301 Redirect Plugin for Wordpress), Firefox extensions (eg. Dave Naylor’s multi-browser SEO Tool, and 97th Floor’s Social Media Plugin), and the like
2. build fun or helpful widgets relevant to your business or industry (ie. mortgage calculators, body mass index calculators, how much is my blog worth, etc.).
3. offer badges
4. offer awards
5. issue online press releases
6. build definitive lists or resources via your blog eg. 75+ Link Building Techniques of 2008
7. write and release an ebook eg. How to SEO Your Site in 60 Minutes by Matt McGee, The SEO Handbook - 2008 by Dave Harry.
8. reciprocal linking with suppliers, clients, and complementary businesses
9. hold a contest. Sometimes even the smallest of contests can result in large numbers of links
10. guest blog on relevant sites in your industry
Image courtesy SEOResearcher.com
11. submit to quality directories
12. submit your blog postings to search engine friendly social media
13. sponsor an event, or a cause
14. provide testimonials for industry products you use
15. vanity bait others - in your blog, include positive mentions of the blog posts of others, and link freely to their work. Often, they’ll feel compelled to acknowledge you
16. comment on the blogs of others in your industry, or those of related sites.
17. send samples of your product to industry bloggers and ask them to try the products. If they like them, they may write about them. Of course the risk is, if they don’t like them, they may write about them too.
18. participate in surveys or group projects.
19. write “how to” guides or posts
20. release unique research results
21. be the first to uncover and blog about a significant news story
22. post job postings in colleges and universities
23. offer to speak at a college or university
24. help write curriculum for a college or university
25. provide a bursury or endowment to the school
26. make a financial contribution to your college or university. Often this results in a dofollow link acknowledging the contribution.
27. study your local government site to look for opportunities to get listed (ie. news, directory, etc.)
28. use ppc to drive qualified searchers to your quality content, knowing a % will link.
29. syndicate articles
30. trade articles with other webmasters
31. search for sites with dofollow ‘trackbacks’ and link to some of their blog posts.
32. carefully select your friends on social media (eg. Digg, Stumbleupon, Delicious). If they work for media (eg. newspapers, magazines, radio stations, etc.) cater the content to their apparent interests. I’ve had content mentioned on radio shows before (and linked to from the radio’s website), merely by knowing to put a ‘conspiracy’ spin on the science content.
33. internal links are crucial and important. Ensure you use proper navigation structure
34. submit to nofollow social media too, if the content is really good. If it goes hot, it will be seen by large numbers of people potentially, and will typically result in a number of good links.
35. study competitors banklinks via Yahoo Site Explorer, and request backlinks from many of the same sources
36. maintain profiles on RELEVANT social media sites with DoFollow profile pages, and heavily link those pages with other pages from the social media site (ie. lots of friends, lots of activity).
37. buy another domain with links pointing to it, and 301 redirect it
38. always carry a camera, capture interesting photos, and post them to the site and Flickr using Creative Commons licensing (requiring links back to your site).
39. include links in the footers of your RSS, so content scaped from your site contains links back to you.
40. rent some links from companies like Text Link Brokers. Be careful though. Google will penalize both the selling and buying party for paid links.
41. strike a deal to purchase a text link ad on relevant pages of a related site. Best if the link is from within a site’s actual content.
42. offer to make a contribution to charities
43. as Aaron Wall and Andy Hagans have suggested from their post 101 Link Building Tips to Market Your Website (points 62 and 63), sue a large company (get the David vs Goliath element working in your favour) or get sued by a company that people hate. Genius!
44. interview industry personalities, and post video and text versions to your blog. Others are always interested in what they have to say, and often will find reason to link to something they’ve said.
45. speak at industry events, especially if you know they offer dofollow profiles and linkbacks for such speakers.
46. apply for awards. Even if these sites do not link back to your site, news of winning awards can often be good linkable content for local media.
47. join a number of local organizations such as the local Board of Trade. Often, these sites provide dofollow member directory links.
48. offer a discount or free product samples to others who blog about your product.
49. submit your blog to RSS feed directories
50. do something remarkable such as running a marathon or triathlon
51. do something controversial, or to infuriate the industry (eg. say SEO is dying to a group of SEOs … good one Jason Calcanis, ShoeMoney). Most will link to you, not knowing they’re helping to further promote the issue
52. create niche sites for specific segments of topics of your industry, and link back to your site
53. create an industry group or panel, complete with its own website. Often competitors will not link directly to you, but they will link to sites that link to you!
54. find pages that link to you that are not in the indexes of search engines, and are not noindexed or blocked by robots.txt, and link to those pages so spiders will follow them and find the links pointing back to your site.
55. buy sponsored reviews
56. there are a number of wiki types sites on the internet, that will provide link backs if you add good quality content to their sites.
57. start a search engine friendly affiliate program
58. provide answers via some ‘Answers’ type sites, and link to your content on the matter as proof of your answer
59. provide a link (from a specific content piece) to a particular site that you wish to receive a link from, and send them large volumes of traffic. Often, this will be enough to capture their attention, and link back to your post on the subject.
60. attend related conferences and network, network, network. People are camera crazy these days, and will post pictures of most of the people the meet, often complete with links back to your site.
61. develop relationships with local media personalities, such that you are their ‘Goto’ person when they need information on a given subject.
62. some sites have a “See Us In The Press” page. When you find such sites relating to your industry, write something about them. Often, they’ll pick it up and post it to their site … everyone like to show off their cudos.
63. forum commenting
64. search keyword “add url”, keyword “add site”, and add your site to those sites
65. be a ‘top commentator’ on search engine friendly blogs offering the plugin
66. submit videos to tv channel websites (thank you for this idea Melanie Nathan) and be sure to include relevant text links.
67. point out errors (spelling, grammatical, coding) on sites where you’d like a link from. Often, thanks is provided in the form of a link.
68. develop a WordPress plugin that automatically generates links back to the author’s site from the blog where the plugin is ‘plugged in’ (this is extremely black hat!!!)
69. list yourself with the BBB (Better Business Bureau) and other local organizations. It should be noted however, that not all BBB sites offer DoFollow links
70. submit the widgets you create to widget directories
71. create customized WordPress themes, complete with properly worded attribution links
72. search for articles, sites, or posts that mention your personal or business name, though do not link to it, and then contact them and ask them to link to your site. This is courtesy of Wiep
73. if your company owns numerous web sites, have the other websites interlink. Again courtesy of Wiep
74. find companies offering the same products or services, except in different countries, regions, or even languages, and approach them to exchange links (Wiep … you’re on a roll)
75. create an industry niche directory, and link back to your site
76. hold a blog carnival (courtesy Kari Rippetoe)
77. create profiles on Slideshare and Slideboom and upload your PPT presentations. Add your website link to your profiles.(courtesy Kari Rippetoe)
78. purchase links, but disguise them as AdSense or Affiliate Banners … courtesy Gab Goldenberg @ Link Building.ca
79. buy paid links to promote linkbait pieces … courtesy Slightly Shady SEO, and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
80. create geocities, tripod and aol memberpages accounts so you can give yourself guestbook links … courtesy Gab Goldenberg @ Link Building.ca
81. hunt for dying blogspot sites registered through hotmail addresses, then see about getting the hotmail addresses and taking over the blogs … courtesy Oilman and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
82. Use a hub-finder to find the best links, based on them supporting 2+ competitors’ rankings … courtesy Gab Goldenberg @ Link Building.ca
83. Use keyword combination (e.g. keyword listbuilding) tools to combine the various forms of “add url” or related footprints … courtesy Gab Goldenberg @ Link Building.ca
Please Note: many of these techniques are not condoned by Search Engine People Inc., though have been included in the interest of comprehensiveness.
ps apologies Wiep … this list was already well under way when you posted yours. Besides, I think we’ve touched on some different aspects.
I would like this list to become definitive, so I propose this;if you can provide 5 techniques not already covered (at the sole discretion of SEP), we will:a. incorporate your ideas, and give you proper attribution for all to seeb. send you a $50 gift certificate
and … the person who submits the most new link building techniques by February 1st 2009, that ultimately get incorporated into this document (again, at the sole discretion of SEP), will be awarded $250.
Some of the techniques mentioned in this document are not condoned by SEP or the search engines, but are listed only to add to the comprehensiveness of the document. Only you know your own risk tolerance, and so must make the decision regarding tactics yourself.
Each of the techniques below, assumes a basic knowledge of the use of NoFollow tag, robots.txt exclusions, and the identification of bad neighbourhoods.
The Definitive List of Link Building Techniques:
1. build useful tools, that others will talk about and link to. These may be WordPress plugins (eg. a 301 Redirect Plugin for Wordpress), Firefox extensions (eg. Dave Naylor’s multi-browser SEO Tool, and 97th Floor’s Social Media Plugin), and the like
2. build fun or helpful widgets relevant to your business or industry (ie. mortgage calculators, body mass index calculators, how much is my blog worth, etc.).
3. offer badges
4. offer awards
5. issue online press releases
6. build definitive lists or resources via your blog eg. 75+ Link Building Techniques of 2008
7. write and release an ebook eg. How to SEO Your Site in 60 Minutes by Matt McGee, The SEO Handbook - 2008 by Dave Harry.
8. reciprocal linking with suppliers, clients, and complementary businesses
9. hold a contest. Sometimes even the smallest of contests can result in large numbers of links
10. guest blog on relevant sites in your industry
Image courtesy SEOResearcher.com
11. submit to quality directories
12. submit your blog postings to search engine friendly social media
13. sponsor an event, or a cause
14. provide testimonials for industry products you use
15. vanity bait others - in your blog, include positive mentions of the blog posts of others, and link freely to their work. Often, they’ll feel compelled to acknowledge you
16. comment on the blogs of others in your industry, or those of related sites.
17. send samples of your product to industry bloggers and ask them to try the products. If they like them, they may write about them. Of course the risk is, if they don’t like them, they may write about them too.
18. participate in surveys or group projects.
19. write “how to” guides or posts
20. release unique research results
21. be the first to uncover and blog about a significant news story
22. post job postings in colleges and universities
23. offer to speak at a college or university
24. help write curriculum for a college or university
25. provide a bursury or endowment to the school
26. make a financial contribution to your college or university. Often this results in a dofollow link acknowledging the contribution.
27. study your local government site to look for opportunities to get listed (ie. news, directory, etc.)
28. use ppc to drive qualified searchers to your quality content, knowing a % will link.
29. syndicate articles
30. trade articles with other webmasters
31. search for sites with dofollow ‘trackbacks’ and link to some of their blog posts.
32. carefully select your friends on social media (eg. Digg, Stumbleupon, Delicious). If they work for media (eg. newspapers, magazines, radio stations, etc.) cater the content to their apparent interests. I’ve had content mentioned on radio shows before (and linked to from the radio’s website), merely by knowing to put a ‘conspiracy’ spin on the science content.
33. internal links are crucial and important. Ensure you use proper navigation structure
34. submit to nofollow social media too, if the content is really good. If it goes hot, it will be seen by large numbers of people potentially, and will typically result in a number of good links.
35. study competitors banklinks via Yahoo Site Explorer, and request backlinks from many of the same sources
36. maintain profiles on RELEVANT social media sites with DoFollow profile pages, and heavily link those pages with other pages from the social media site (ie. lots of friends, lots of activity).
37. buy another domain with links pointing to it, and 301 redirect it
38. always carry a camera, capture interesting photos, and post them to the site and Flickr using Creative Commons licensing (requiring links back to your site).
39. include links in the footers of your RSS, so content scaped from your site contains links back to you.
40. rent some links from companies like Text Link Brokers. Be careful though. Google will penalize both the selling and buying party for paid links.
41. strike a deal to purchase a text link ad on relevant pages of a related site. Best if the link is from within a site’s actual content.
42. offer to make a contribution to charities
43. as Aaron Wall and Andy Hagans have suggested from their post 101 Link Building Tips to Market Your Website (points 62 and 63), sue a large company (get the David vs Goliath element working in your favour) or get sued by a company that people hate. Genius!
44. interview industry personalities, and post video and text versions to your blog. Others are always interested in what they have to say, and often will find reason to link to something they’ve said.
45. speak at industry events, especially if you know they offer dofollow profiles and linkbacks for such speakers.
46. apply for awards. Even if these sites do not link back to your site, news of winning awards can often be good linkable content for local media.
47. join a number of local organizations such as the local Board of Trade. Often, these sites provide dofollow member directory links.
48. offer a discount or free product samples to others who blog about your product.
49. submit your blog to RSS feed directories
50. do something remarkable such as running a marathon or triathlon
51. do something controversial, or to infuriate the industry (eg. say SEO is dying to a group of SEOs … good one Jason Calcanis, ShoeMoney). Most will link to you, not knowing they’re helping to further promote the issue
52. create niche sites for specific segments of topics of your industry, and link back to your site
53. create an industry group or panel, complete with its own website. Often competitors will not link directly to you, but they will link to sites that link to you!
54. find pages that link to you that are not in the indexes of search engines, and are not noindexed or blocked by robots.txt, and link to those pages so spiders will follow them and find the links pointing back to your site.
55. buy sponsored reviews
56. there are a number of wiki types sites on the internet, that will provide link backs if you add good quality content to their sites.
57. start a search engine friendly affiliate program
58. provide answers via some ‘Answers’ type sites, and link to your content on the matter as proof of your answer
59. provide a link (from a specific content piece) to a particular site that you wish to receive a link from, and send them large volumes of traffic. Often, this will be enough to capture their attention, and link back to your post on the subject.
60. attend related conferences and network, network, network. People are camera crazy these days, and will post pictures of most of the people the meet, often complete with links back to your site.
61. develop relationships with local media personalities, such that you are their ‘Goto’ person when they need information on a given subject.
62. some sites have a “See Us In The Press” page. When you find such sites relating to your industry, write something about them. Often, they’ll pick it up and post it to their site … everyone like to show off their cudos.
63. forum commenting
64. search keyword “add url”, keyword “add site”, and add your site to those sites
65. be a ‘top commentator’ on search engine friendly blogs offering the plugin
66. submit videos to tv channel websites (thank you for this idea Melanie Nathan) and be sure to include relevant text links.
67. point out errors (spelling, grammatical, coding) on sites where you’d like a link from. Often, thanks is provided in the form of a link.
68. develop a WordPress plugin that automatically generates links back to the author’s site from the blog where the plugin is ‘plugged in’ (this is extremely black hat!!!)
69. list yourself with the BBB (Better Business Bureau) and other local organizations. It should be noted however, that not all BBB sites offer DoFollow links
70. submit the widgets you create to widget directories
71. create customized WordPress themes, complete with properly worded attribution links
72. search for articles, sites, or posts that mention your personal or business name, though do not link to it, and then contact them and ask them to link to your site. This is courtesy of Wiep
73. if your company owns numerous web sites, have the other websites interlink. Again courtesy of Wiep
74. find companies offering the same products or services, except in different countries, regions, or even languages, and approach them to exchange links (Wiep … you’re on a roll)
75. create an industry niche directory, and link back to your site
76. hold a blog carnival (courtesy Kari Rippetoe)
77. create profiles on Slideshare and Slideboom and upload your PPT presentations. Add your website link to your profiles.(courtesy Kari Rippetoe)
78. purchase links, but disguise them as AdSense or Affiliate Banners … courtesy Gab Goldenberg @ Link Building.ca
79. buy paid links to promote linkbait pieces … courtesy Slightly Shady SEO, and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
80. create geocities, tripod and aol memberpages accounts so you can give yourself guestbook links … courtesy Gab Goldenberg @ Link Building.ca
81. hunt for dying blogspot sites registered through hotmail addresses, then see about getting the hotmail addresses and taking over the blogs … courtesy Oilman and Gab Goldenberg @ Link Building.ca for bringing my attention to it.
82. Use a hub-finder to find the best links, based on them supporting 2+ competitors’ rankings … courtesy Gab Goldenberg @ Link Building.ca
83. Use keyword combination (e.g. keyword listbuilding) tools to combine the various forms of “add url” or related footprints … courtesy Gab Goldenberg @ Link Building.ca
Please Note: many of these techniques are not condoned by Search Engine People Inc., though have been included in the interest of comprehensiveness.
ps apologies Wiep … this list was already well under way when you posted yours. Besides, I think we’ve touched on some different aspects.
10 Backlink Techniqes
1. Quantity or Quality Better?
Quality links are better of course. I stumbled upon this by accident when I set up my new blog last year and I had the intuition to focus solely on authority sites comprising of only .edu sites and at least PR4 blogs and ensured relevancy using my BlogComment Demon software to locate them. Because the next PR update then was December/January, I had only about 6 weeks to obtain these back links. I didn’t get that many, just about 30 but they were of very high quality and high PR links. The result of my accidental experiment: My Blog pagerank moved from PR0 to PR2. Lots of people have argued that pagerank is not important and their business and income have not suffered with a lower rank. But for the purpose of back link building you will soon see that pagerank does matter and is one of the key ingredients to help you rank well in search engines.
But hypothetically, what if you had 20000 PR0 links? Would you outrank someone who has say 500 quality links? Nobody really knows Google’s back link algorithm to be able to answer this question. But my guess is that in this example, quantity could outrank the quality back links but with a proviso that the 20000 PR0 links had been obtained legitimately and over a reasonable period of time. I like to think that the average marketer would not be able to get such quantity if he is just starting out in his Legitimate Home Internet Business.
2.Anchor Text Variations
Why is anchor text variation so important? You can easily find the answer in this statement “Google likes your links natural”. I would say the best way for back links to look natural is having a variation of keyword anchor text. This was discussed in my earlier post How Keywords Can Get You Top Search Engine Rankings-Part 2 which tells you it’s important to keep your main keyword but have other keyword anchor variations as well. This post also spells out what is the most ideal mix of the number of primary keywords and secondary keywords in your page. I really can’t overemphasize the danger of adopting a ‘one keyword’ linking technique. It may just give Google the impression that you are a spammer and it’s going to hurt your rankings.. Think of it this way. If it were that easy, all you had to do to rank well was do directory maximizer submissions for your main keyword all day long. Now won’t this make everyone else getting the number 1 position in their Legitimate Home Internet Business too?
3. Cross Linking Among Pages - Linking Internally Is Important
To understand the importance of cross linking in pages, you shoud learn a little about orphan pages and supplemental index by Google. An orphan page is one which is not linked to another page and therefore it cannot be found by spiders. The solution: Check regularly that all your pages of your site are linked to one another. If this is not done, there is a good chance they won’t be indexed by the search engines as they are deemed irrelevant for searches. As a result, you would not expect any of such orphan pages to be ranked at all.
Supplemental Results were introduced by Google in 2003 and without going into details, refer to an index like a filter putting pages with low page ranks in the same place. Pages with few or no back links and orphan pages fall under this category of supplemental indexing. While we understand that Google has improved the search results for such pages over the years, it was a known fact that there was often a 3-month lag time when indexing spiders visited such pages in the early years. The solution: Have all your inside pages linked to each other. My very first post on Link Building Strategy-Deep Links-Part 1 discussed this in more details and you should read it to understand what I mean. There’s another point I wish to add and that is deep linking is often used as a strategy to get double listed in search engines. What this means is that you would have two chances to pull a searcher in from the SERP.
4. Get People To Link To Your Anchor Text
If you have been following my Link Strategy Series posts, this has been discussed in my Review My Blog-Get Free Linkback post. Additionally, I like to point out that the search engines determine the relevancy of the topic in which the link appears on the page. So ‘Review My Blog’ and even sponsored reviews (e.g. SponsoredReviews.com, ReviewMe.com) are very focused on your product or service so the page is extremely relevant.
5. Do Not Totally Ignore Outbound Links
Most people just overreacted when they learned that they should get more inbounds than outbounds. As a result they often refrained completely from including a single outbound link in their pages. That it is perfectly fine to do so and in fact helps in getting your page ranked has been proven in my post Link Building Strategy-Deep Links-Part 1 in which I had provided my page results for discussion. Do link out to sites that share relevant information but remember to have more inbound links than outbound links.
6. Links Embedded in Page Content are Very Powerful
Links found within the page content of your Internet Home Business are of more value to you than if it is found elsewhere like at the blog comment section. In fact when it is blog comment, you are subject to any “no-follow’ restriction from the blog as well. An embedded link found in the page content is recognized as more natural and search engines have created their algorithms to give more weight to such links, primarily because this is viewed as something useful to the reader doing a search.
7. Post to “Do-Follow” Blogs
When doing blog commenting, minimize posting to “no-follow” blogs. On a SEO perspective, it is quite useless to spend your efforts posting to such blogs as you won’t get any back links. These blogs show a “no-follow” in the “a href” attribute of the link. The objective of this no-follow tag was to alert the Search Engine on possible SPAM and for blog owners offer some form of control for SPAM comments as well.
Here are a couple of lists of do follow blogs that you can use:a. 200+ Blogs @ CourtneyTuttle.com - newest entries listed on topb. David Leonhardt’s Do-follow Blogs - updated list, started May 10, 2008
8. Link Also To Pages Not Just Your Homepage
When you do blog commenting, focus more on getting high quality relevant back links pointing to your inside pages as well, not just your homepage. This is extremely good for Search Engine and no secret as Google has documented it and I’ve discussed this topic too in my recent Link Strategy posts. Read all about this in my:Link Building Strategy-Deep Links-Part 1
9. Online Directory Webmasters:
Sign up and use 3rd party link exchanges (e.g. linkmarket, linkmetro) only if you have the extra time to spare. Personally I think some of these sites work well, but only when you are willing to exchange links with all the sites regardless of pagerank and relevance. If you are looking for just good relevant PR sites, you ought to give this a miss. The reason being that you’ll spend most of your time denying these exchanges.
10. Buying Manually Added Quality Backlinks
I am leaving this last mainly because this subject usually raises some controversy. I have not done so myself but I’ve had conversations with at least one SEO specialist who advocates this as a good link building technique for your Internet Home Business and even included it in his SEO checklist to buy cheap links from eBay every month for his 17 websites. Well that’s food for thought for the moment and we can hold this off till another post, definitely before we become SEO Specialists.
Quality links are better of course. I stumbled upon this by accident when I set up my new blog last year and I had the intuition to focus solely on authority sites comprising of only .edu sites and at least PR4 blogs and ensured relevancy using my BlogComment Demon software to locate them. Because the next PR update then was December/January, I had only about 6 weeks to obtain these back links. I didn’t get that many, just about 30 but they were of very high quality and high PR links. The result of my accidental experiment: My Blog pagerank moved from PR0 to PR2. Lots of people have argued that pagerank is not important and their business and income have not suffered with a lower rank. But for the purpose of back link building you will soon see that pagerank does matter and is one of the key ingredients to help you rank well in search engines.
But hypothetically, what if you had 20000 PR0 links? Would you outrank someone who has say 500 quality links? Nobody really knows Google’s back link algorithm to be able to answer this question. But my guess is that in this example, quantity could outrank the quality back links but with a proviso that the 20000 PR0 links had been obtained legitimately and over a reasonable period of time. I like to think that the average marketer would not be able to get such quantity if he is just starting out in his Legitimate Home Internet Business.
2.Anchor Text Variations
Why is anchor text variation so important? You can easily find the answer in this statement “Google likes your links natural”. I would say the best way for back links to look natural is having a variation of keyword anchor text. This was discussed in my earlier post How Keywords Can Get You Top Search Engine Rankings-Part 2 which tells you it’s important to keep your main keyword but have other keyword anchor variations as well. This post also spells out what is the most ideal mix of the number of primary keywords and secondary keywords in your page. I really can’t overemphasize the danger of adopting a ‘one keyword’ linking technique. It may just give Google the impression that you are a spammer and it’s going to hurt your rankings.. Think of it this way. If it were that easy, all you had to do to rank well was do directory maximizer submissions for your main keyword all day long. Now won’t this make everyone else getting the number 1 position in their Legitimate Home Internet Business too?
3. Cross Linking Among Pages - Linking Internally Is Important
To understand the importance of cross linking in pages, you shoud learn a little about orphan pages and supplemental index by Google. An orphan page is one which is not linked to another page and therefore it cannot be found by spiders. The solution: Check regularly that all your pages of your site are linked to one another. If this is not done, there is a good chance they won’t be indexed by the search engines as they are deemed irrelevant for searches. As a result, you would not expect any of such orphan pages to be ranked at all.
Supplemental Results were introduced by Google in 2003 and without going into details, refer to an index like a filter putting pages with low page ranks in the same place. Pages with few or no back links and orphan pages fall under this category of supplemental indexing. While we understand that Google has improved the search results for such pages over the years, it was a known fact that there was often a 3-month lag time when indexing spiders visited such pages in the early years. The solution: Have all your inside pages linked to each other. My very first post on Link Building Strategy-Deep Links-Part 1 discussed this in more details and you should read it to understand what I mean. There’s another point I wish to add and that is deep linking is often used as a strategy to get double listed in search engines. What this means is that you would have two chances to pull a searcher in from the SERP.
4. Get People To Link To Your Anchor Text
If you have been following my Link Strategy Series posts, this has been discussed in my Review My Blog-Get Free Linkback post. Additionally, I like to point out that the search engines determine the relevancy of the topic in which the link appears on the page. So ‘Review My Blog’ and even sponsored reviews (e.g. SponsoredReviews.com, ReviewMe.com) are very focused on your product or service so the page is extremely relevant.
5. Do Not Totally Ignore Outbound Links
Most people just overreacted when they learned that they should get more inbounds than outbounds. As a result they often refrained completely from including a single outbound link in their pages. That it is perfectly fine to do so and in fact helps in getting your page ranked has been proven in my post Link Building Strategy-Deep Links-Part 1 in which I had provided my page results for discussion. Do link out to sites that share relevant information but remember to have more inbound links than outbound links.
6. Links Embedded in Page Content are Very Powerful
Links found within the page content of your Internet Home Business are of more value to you than if it is found elsewhere like at the blog comment section. In fact when it is blog comment, you are subject to any “no-follow’ restriction from the blog as well. An embedded link found in the page content is recognized as more natural and search engines have created their algorithms to give more weight to such links, primarily because this is viewed as something useful to the reader doing a search.
7. Post to “Do-Follow” Blogs
When doing blog commenting, minimize posting to “no-follow” blogs. On a SEO perspective, it is quite useless to spend your efforts posting to such blogs as you won’t get any back links. These blogs show a “no-follow” in the “a href” attribute of the link. The objective of this no-follow tag was to alert the Search Engine on possible SPAM and for blog owners offer some form of control for SPAM comments as well.
Here are a couple of lists of do follow blogs that you can use:a. 200+ Blogs @ CourtneyTuttle.com - newest entries listed on topb. David Leonhardt’s Do-follow Blogs - updated list, started May 10, 2008
8. Link Also To Pages Not Just Your Homepage
When you do blog commenting, focus more on getting high quality relevant back links pointing to your inside pages as well, not just your homepage. This is extremely good for Search Engine and no secret as Google has documented it and I’ve discussed this topic too in my recent Link Strategy posts. Read all about this in my:Link Building Strategy-Deep Links-Part 1
9. Online Directory Webmasters:
Sign up and use 3rd party link exchanges (e.g. linkmarket, linkmetro) only if you have the extra time to spare. Personally I think some of these sites work well, but only when you are willing to exchange links with all the sites regardless of pagerank and relevance. If you are looking for just good relevant PR sites, you ought to give this a miss. The reason being that you’ll spend most of your time denying these exchanges.
10. Buying Manually Added Quality Backlinks
I am leaving this last mainly because this subject usually raises some controversy. I have not done so myself but I’ve had conversations with at least one SEO specialist who advocates this as a good link building technique for your Internet Home Business and even included it in his SEO checklist to buy cheap links from eBay every month for his 17 websites. Well that’s food for thought for the moment and we can hold this off till another post, definitely before we become SEO Specialists.
10 Backlink Techniqes
1. Quantity or Quality Better?
Quality links are better of course. I stumbled upon this by accident when I set up my new blog last year and I had the intuition to focus solely on authority sites comprising of only .edu sites and at least PR4 blogs and ensured relevancy using my BlogComment Demon software to locate them. Because the next PR update then was December/January, I had only about 6 weeks to obtain these back links. I didn’t get that many, just about 30 but they were of very high quality and high PR links. The result of my accidental experiment: My Blog pagerank moved from PR0 to PR2. Lots of people have argued that pagerank is not important and their business and income have not suffered with a lower rank. But for the purpose of back link building you will soon see that pagerank does matter and is one of the key ingredients to help you rank well in search engines.
But hypothetically, what if you had 20000 PR0 links? Would you outrank someone who has say 500 quality links? Nobody really knows Google’s back link algorithm to be able to answer this question. But my guess is that in this example, quantity could outrank the quality back links but with a proviso that the 20000 PR0 links had been obtained legitimately and over a reasonable period of time. I like to think that the average marketer would not be able to get such quantity if he is just starting out in his Legitimate Home Internet Business.
2.Anchor Text Variations
Why is anchor text variation so important? You can easily find the answer in this statement “Google likes your links natural”. I would say the best way for back links to look natural is having a variation of keyword anchor text. This was discussed in my earlier post How Keywords Can Get You Top Search Engine Rankings-Part 2 which tells you it’s important to keep your main keyword but have other keyword anchor variations as well. This post also spells out what is the most ideal mix of the number of primary keywords and secondary keywords in your page. I really can’t overemphasize the danger of adopting a ‘one keyword’ linking technique. It may just give Google the impression that you are a spammer and it’s going to hurt your rankings.. Think of it this way. If it were that easy, all you had to do to rank well was do directory maximizer submissions for your main keyword all day long. Now won’t this make everyone else getting the number 1 position in their Legitimate Home Internet Business too?
3. Cross Linking Among Pages - Linking Internally Is Important
To understand the importance of cross linking in pages, you shoud learn a little about orphan pages and supplemental index by Google. An orphan page is one which is not linked to another page and therefore it cannot be found by spiders. The solution: Check regularly that all your pages of your site are linked to one another. If this is not done, there is a good chance they won’t be indexed by the search engines as they are deemed irrelevant for searches. As a result, you would not expect any of such orphan pages to be ranked at all.
Supplemental Results were introduced by Google in 2003 and without going into details, refer to an index like a filter putting pages with low page ranks in the same place. Pages with few or no back links and orphan pages fall under this category of supplemental indexing. While we understand that Google has improved the search results for such pages over the years, it was a known fact that there was often a 3-month lag time when indexing spiders visited such pages in the early years. The solution: Have all your inside pages linked to each other. My very first post on Link Building Strategy-Deep Links-Part 1 discussed this in more details and you should read it to understand what I mean. There’s another point I wish to add and that is deep linking is often used as a strategy to get double listed in search engines. What this means is that you would have two chances to pull a searcher in from the SERP.
4. Get People To Link To Your Anchor Text
If you have been following my Link Strategy Series posts, this has been discussed in my Review My Blog-Get Free Linkback post. Additionally, I like to point out that the search engines determine the relevancy of the topic in which the link appears on the page. So ‘Review My Blog’ and even sponsored reviews (e.g. SponsoredReviews.com, ReviewMe.com) are very focused on your product or service so the page is extremely relevant.
5. Do Not Totally Ignore Outbound Links
Most people just overreacted when they learned that they should get more inbounds than outbounds. As a result they often refrained completely from including a single outbound link in their pages. That it is perfectly fine to do so and in fact helps in getting your page ranked has been proven in my post Link Building Strategy-Deep Links-Part 1 in which I had provided my page results for discussion. Do link out to sites that share relevant information but remember to have more inbound links than outbound links.
6. Links Embedded in Page Content are Very Powerful
Links found within the page content of your Internet Home Business are of more value to you than if it is found elsewhere like at the blog comment section. In fact when it is blog comment, you are subject to any “no-follow’ restriction from the blog as well. An embedded link found in the page content is recognized as more natural and search engines have created their algorithms to give more weight to such links, primarily because this is viewed as something useful to the reader doing a search.
7. Post to “Do-Follow” Blogs
When doing blog commenting, minimize posting to “no-follow” blogs. On a SEO perspective, it is quite useless to spend your efforts posting to such blogs as you won’t get any back links. These blogs show a “no-follow” in the “a href” attribute of the link. The objective of this no-follow tag was to alert the Search Engine on possible SPAM and for blog owners offer some form of control for SPAM comments as well.
Here are a couple of lists of do follow blogs that you can use:a. 200+ Blogs @ CourtneyTuttle.com - newest entries listed on topb. David Leonhardt’s Do-follow Blogs - updated list, started May 10, 2008
8. Link Also To Pages Not Just Your Homepage
When you do blog commenting, focus more on getting high quality relevant back links pointing to your inside pages as well, not just your homepage. This is extremely good for Search Engine and no secret as Google has documented it and I’ve discussed this topic too in my recent Link Strategy posts. Read all about this in my:Link Building Strategy-Deep Links-Part 1
9. Online Directory Webmasters:
Sign up and use 3rd party link exchanges (e.g. linkmarket, linkmetro) only if you have the extra time to spare. Personally I think some of these sites work well, but only when you are willing to exchange links with all the sites regardless of pagerank and relevance. If you are looking for just good relevant PR sites, you ought to give this a miss. The reason being that you’ll spend most of your time denying these exchanges.
10. Buying Manually Added Quality Backlinks
I am leaving this last mainly because this subject usually raises some controversy. I have not done so myself but I’ve had conversations with at least one SEO specialist who advocates this as a good link building technique for your Internet Home Business and even included it in his SEO checklist to buy cheap links from eBay every month for his 17 websites. Well that’s food for thought for the moment and we can hold this off till another post, definitely before we become SEO Specialists.
Quality links are better of course. I stumbled upon this by accident when I set up my new blog last year and I had the intuition to focus solely on authority sites comprising of only .edu sites and at least PR4 blogs and ensured relevancy using my BlogComment Demon software to locate them. Because the next PR update then was December/January, I had only about 6 weeks to obtain these back links. I didn’t get that many, just about 30 but they were of very high quality and high PR links. The result of my accidental experiment: My Blog pagerank moved from PR0 to PR2. Lots of people have argued that pagerank is not important and their business and income have not suffered with a lower rank. But for the purpose of back link building you will soon see that pagerank does matter and is one of the key ingredients to help you rank well in search engines.
But hypothetically, what if you had 20000 PR0 links? Would you outrank someone who has say 500 quality links? Nobody really knows Google’s back link algorithm to be able to answer this question. But my guess is that in this example, quantity could outrank the quality back links but with a proviso that the 20000 PR0 links had been obtained legitimately and over a reasonable period of time. I like to think that the average marketer would not be able to get such quantity if he is just starting out in his Legitimate Home Internet Business.
2.Anchor Text Variations
Why is anchor text variation so important? You can easily find the answer in this statement “Google likes your links natural”. I would say the best way for back links to look natural is having a variation of keyword anchor text. This was discussed in my earlier post How Keywords Can Get You Top Search Engine Rankings-Part 2 which tells you it’s important to keep your main keyword but have other keyword anchor variations as well. This post also spells out what is the most ideal mix of the number of primary keywords and secondary keywords in your page. I really can’t overemphasize the danger of adopting a ‘one keyword’ linking technique. It may just give Google the impression that you are a spammer and it’s going to hurt your rankings.. Think of it this way. If it were that easy, all you had to do to rank well was do directory maximizer submissions for your main keyword all day long. Now won’t this make everyone else getting the number 1 position in their Legitimate Home Internet Business too?
3. Cross Linking Among Pages - Linking Internally Is Important
To understand the importance of cross linking in pages, you shoud learn a little about orphan pages and supplemental index by Google. An orphan page is one which is not linked to another page and therefore it cannot be found by spiders. The solution: Check regularly that all your pages of your site are linked to one another. If this is not done, there is a good chance they won’t be indexed by the search engines as they are deemed irrelevant for searches. As a result, you would not expect any of such orphan pages to be ranked at all.
Supplemental Results were introduced by Google in 2003 and without going into details, refer to an index like a filter putting pages with low page ranks in the same place. Pages with few or no back links and orphan pages fall under this category of supplemental indexing. While we understand that Google has improved the search results for such pages over the years, it was a known fact that there was often a 3-month lag time when indexing spiders visited such pages in the early years. The solution: Have all your inside pages linked to each other. My very first post on Link Building Strategy-Deep Links-Part 1 discussed this in more details and you should read it to understand what I mean. There’s another point I wish to add and that is deep linking is often used as a strategy to get double listed in search engines. What this means is that you would have two chances to pull a searcher in from the SERP.
4. Get People To Link To Your Anchor Text
If you have been following my Link Strategy Series posts, this has been discussed in my Review My Blog-Get Free Linkback post. Additionally, I like to point out that the search engines determine the relevancy of the topic in which the link appears on the page. So ‘Review My Blog’ and even sponsored reviews (e.g. SponsoredReviews.com, ReviewMe.com) are very focused on your product or service so the page is extremely relevant.
5. Do Not Totally Ignore Outbound Links
Most people just overreacted when they learned that they should get more inbounds than outbounds. As a result they often refrained completely from including a single outbound link in their pages. That it is perfectly fine to do so and in fact helps in getting your page ranked has been proven in my post Link Building Strategy-Deep Links-Part 1 in which I had provided my page results for discussion. Do link out to sites that share relevant information but remember to have more inbound links than outbound links.
6. Links Embedded in Page Content are Very Powerful
Links found within the page content of your Internet Home Business are of more value to you than if it is found elsewhere like at the blog comment section. In fact when it is blog comment, you are subject to any “no-follow’ restriction from the blog as well. An embedded link found in the page content is recognized as more natural and search engines have created their algorithms to give more weight to such links, primarily because this is viewed as something useful to the reader doing a search.
7. Post to “Do-Follow” Blogs
When doing blog commenting, minimize posting to “no-follow” blogs. On a SEO perspective, it is quite useless to spend your efforts posting to such blogs as you won’t get any back links. These blogs show a “no-follow” in the “a href” attribute of the link. The objective of this no-follow tag was to alert the Search Engine on possible SPAM and for blog owners offer some form of control for SPAM comments as well.
Here are a couple of lists of do follow blogs that you can use:a. 200+ Blogs @ CourtneyTuttle.com - newest entries listed on topb. David Leonhardt’s Do-follow Blogs - updated list, started May 10, 2008
8. Link Also To Pages Not Just Your Homepage
When you do blog commenting, focus more on getting high quality relevant back links pointing to your inside pages as well, not just your homepage. This is extremely good for Search Engine and no secret as Google has documented it and I’ve discussed this topic too in my recent Link Strategy posts. Read all about this in my:Link Building Strategy-Deep Links-Part 1
9. Online Directory Webmasters:
Sign up and use 3rd party link exchanges (e.g. linkmarket, linkmetro) only if you have the extra time to spare. Personally I think some of these sites work well, but only when you are willing to exchange links with all the sites regardless of pagerank and relevance. If you are looking for just good relevant PR sites, you ought to give this a miss. The reason being that you’ll spend most of your time denying these exchanges.
10. Buying Manually Added Quality Backlinks
I am leaving this last mainly because this subject usually raises some controversy. I have not done so myself but I’ve had conversations with at least one SEO specialist who advocates this as a good link building technique for your Internet Home Business and even included it in his SEO checklist to buy cheap links from eBay every month for his 17 websites. Well that’s food for thought for the moment and we can hold this off till another post, definitely before we become SEO Specialists.
10 Backlink Techniqes
1. Quantity or Quality Better?
Quality links are better of course. I stumbled upon this by accident when I set up my new blog last year and I had the intuition to focus solely on authority sites comprising of only .edu sites and at least PR4 blogs and ensured relevancy using my BlogComment Demon software to locate them. Because the next PR update then was December/January, I had only about 6 weeks to obtain these back links. I didn’t get that many, just about 30 but they were of very high quality and high PR links. The result of my accidental experiment: My Blog pagerank moved from PR0 to PR2. Lots of people have argued that pagerank is not important and their business and income have not suffered with a lower rank. But for the purpose of back link building you will soon see that pagerank does matter and is one of the key ingredients to help you rank well in search engines.
But hypothetically, what if you had 20000 PR0 links? Would you outrank someone who has say 500 quality links? Nobody really knows Google’s back link algorithm to be able to answer this question. But my guess is that in this example, quantity could outrank the quality back links but with a proviso that the 20000 PR0 links had been obtained legitimately and over a reasonable period of time. I like to think that the average marketer would not be able to get such quantity if he is just starting out in his Legitimate Home Internet Business.
2.Anchor Text Variations
Why is anchor text variation so important? You can easily find the answer in this statement “Google likes your links natural”. I would say the best way for back links to look natural is having a variation of keyword anchor text. This was discussed in my earlier post How Keywords Can Get You Top Search Engine Rankings-Part 2 which tells you it’s important to keep your main keyword but have other keyword anchor variations as well. This post also spells out what is the most ideal mix of the number of primary keywords and secondary keywords in your page. I really can’t overemphasize the danger of adopting a ‘one keyword’ linking technique. It may just give Google the impression that you are a spammer and it’s going to hurt your rankings.. Think of it this way. If it were that easy, all you had to do to rank well was do directory maximizer submissions for your main keyword all day long. Now won’t this make everyone else getting the number 1 position in their Legitimate Home Internet Business too?
3. Cross Linking Among Pages - Linking Internally Is Important
To understand the importance of cross linking in pages, you shoud learn a little about orphan pages and supplemental index by Google. An orphan page is one which is not linked to another page and therefore it cannot be found by spiders. The solution: Check regularly that all your pages of your site are linked to one another. If this is not done, there is a good chance they won’t be indexed by the search engines as they are deemed irrelevant for searches. As a result, you would not expect any of such orphan pages to be ranked at all.
Supplemental Results were introduced by Google in 2003 and without going into details, refer to an index like a filter putting pages with low page ranks in the same place. Pages with few or no back links and orphan pages fall under this category of supplemental indexing. While we understand that Google has improved the search results for such pages over the years, it was a known fact that there was often a 3-month lag time when indexing spiders visited such pages in the early years. The solution: Have all your inside pages linked to each other. My very first post on Link Building Strategy-Deep Links-Part 1 discussed this in more details and you should read it to understand what I mean. There’s another point I wish to add and that is deep linking is often used as a strategy to get double listed in search engines. What this means is that you would have two chances to pull a searcher in from the SERP.
4. Get People To Link To Your Anchor Text
If you have been following my Link Strategy Series posts, this has been discussed in my Review My Blog-Get Free Linkback post. Additionally, I like to point out that the search engines determine the relevancy of the topic in which the link appears on the page. So ‘Review My Blog’ and even sponsored reviews (e.g. SponsoredReviews.com, ReviewMe.com) are very focused on your product or service so the page is extremely relevant.
5. Do Not Totally Ignore Outbound Links
Most people just overreacted when they learned that they should get more inbounds than outbounds. As a result they often refrained completely from including a single outbound link in their pages. That it is perfectly fine to do so and in fact helps in getting your page ranked has been proven in my post Link Building Strategy-Deep Links-Part 1 in which I had provided my page results for discussion. Do link out to sites that share relevant information but remember to have more inbound links than outbound links.
6. Links Embedded in Page Content are Very Powerful
Links found within the page content of your Internet Home Business are of more value to you than if it is found elsewhere like at the blog comment section. In fact when it is blog comment, you are subject to any “no-follow’ restriction from the blog as well. An embedded link found in the page content is recognized as more natural and search engines have created their algorithms to give more weight to such links, primarily because this is viewed as something useful to the reader doing a search.
7. Post to “Do-Follow” Blogs
When doing blog commenting, minimize posting to “no-follow” blogs. On a SEO perspective, it is quite useless to spend your efforts posting to such blogs as you won’t get any back links. These blogs show a “no-follow” in the “a href” attribute of the link. The objective of this no-follow tag was to alert the Search Engine on possible SPAM and for blog owners offer some form of control for SPAM comments as well.
Here are a couple of lists of do follow blogs that you can use:a. 200+ Blogs @ CourtneyTuttle.com - newest entries listed on topb. David Leonhardt’s Do-follow Blogs - updated list, started May 10, 2008
8. Link Also To Pages Not Just Your Homepage
When you do blog commenting, focus more on getting high quality relevant back links pointing to your inside pages as well, not just your homepage. This is extremely good for Search Engine and no secret as Google has documented it and I’ve discussed this topic too in my recent Link Strategy posts. Read all about this in my:Link Building Strategy-Deep Links-Part 1
9. Online Directory Webmasters:
Sign up and use 3rd party link exchanges (e.g. linkmarket, linkmetro) only if you have the extra time to spare. Personally I think some of these sites work well, but only when you are willing to exchange links with all the sites regardless of pagerank and relevance. If you are looking for just good relevant PR sites, you ought to give this a miss. The reason being that you’ll spend most of your time denying these exchanges.
10. Buying Manually Added Quality Backlinks
I am leaving this last mainly because this subject usually raises some controversy. I have not done so myself but I’ve had conversations with at least one SEO specialist who advocates this as a good link building technique for your Internet Home Business and even included it in his SEO checklist to buy cheap links from eBay every month for his 17 websites. Well that’s food for thought for the moment and we can hold this off till another post, definitely before we become SEO Specialists.
Quality links are better of course. I stumbled upon this by accident when I set up my new blog last year and I had the intuition to focus solely on authority sites comprising of only .edu sites and at least PR4 blogs and ensured relevancy using my BlogComment Demon software to locate them. Because the next PR update then was December/January, I had only about 6 weeks to obtain these back links. I didn’t get that many, just about 30 but they were of very high quality and high PR links. The result of my accidental experiment: My Blog pagerank moved from PR0 to PR2. Lots of people have argued that pagerank is not important and their business and income have not suffered with a lower rank. But for the purpose of back link building you will soon see that pagerank does matter and is one of the key ingredients to help you rank well in search engines.
But hypothetically, what if you had 20000 PR0 links? Would you outrank someone who has say 500 quality links? Nobody really knows Google’s back link algorithm to be able to answer this question. But my guess is that in this example, quantity could outrank the quality back links but with a proviso that the 20000 PR0 links had been obtained legitimately and over a reasonable period of time. I like to think that the average marketer would not be able to get such quantity if he is just starting out in his Legitimate Home Internet Business.
2.Anchor Text Variations
Why is anchor text variation so important? You can easily find the answer in this statement “Google likes your links natural”. I would say the best way for back links to look natural is having a variation of keyword anchor text. This was discussed in my earlier post How Keywords Can Get You Top Search Engine Rankings-Part 2 which tells you it’s important to keep your main keyword but have other keyword anchor variations as well. This post also spells out what is the most ideal mix of the number of primary keywords and secondary keywords in your page. I really can’t overemphasize the danger of adopting a ‘one keyword’ linking technique. It may just give Google the impression that you are a spammer and it’s going to hurt your rankings.. Think of it this way. If it were that easy, all you had to do to rank well was do directory maximizer submissions for your main keyword all day long. Now won’t this make everyone else getting the number 1 position in their Legitimate Home Internet Business too?
3. Cross Linking Among Pages - Linking Internally Is Important
To understand the importance of cross linking in pages, you shoud learn a little about orphan pages and supplemental index by Google. An orphan page is one which is not linked to another page and therefore it cannot be found by spiders. The solution: Check regularly that all your pages of your site are linked to one another. If this is not done, there is a good chance they won’t be indexed by the search engines as they are deemed irrelevant for searches. As a result, you would not expect any of such orphan pages to be ranked at all.
Supplemental Results were introduced by Google in 2003 and without going into details, refer to an index like a filter putting pages with low page ranks in the same place. Pages with few or no back links and orphan pages fall under this category of supplemental indexing. While we understand that Google has improved the search results for such pages over the years, it was a known fact that there was often a 3-month lag time when indexing spiders visited such pages in the early years. The solution: Have all your inside pages linked to each other. My very first post on Link Building Strategy-Deep Links-Part 1 discussed this in more details and you should read it to understand what I mean. There’s another point I wish to add and that is deep linking is often used as a strategy to get double listed in search engines. What this means is that you would have two chances to pull a searcher in from the SERP.
4. Get People To Link To Your Anchor Text
If you have been following my Link Strategy Series posts, this has been discussed in my Review My Blog-Get Free Linkback post. Additionally, I like to point out that the search engines determine the relevancy of the topic in which the link appears on the page. So ‘Review My Blog’ and even sponsored reviews (e.g. SponsoredReviews.com, ReviewMe.com) are very focused on your product or service so the page is extremely relevant.
5. Do Not Totally Ignore Outbound Links
Most people just overreacted when they learned that they should get more inbounds than outbounds. As a result they often refrained completely from including a single outbound link in their pages. That it is perfectly fine to do so and in fact helps in getting your page ranked has been proven in my post Link Building Strategy-Deep Links-Part 1 in which I had provided my page results for discussion. Do link out to sites that share relevant information but remember to have more inbound links than outbound links.
6. Links Embedded in Page Content are Very Powerful
Links found within the page content of your Internet Home Business are of more value to you than if it is found elsewhere like at the blog comment section. In fact when it is blog comment, you are subject to any “no-follow’ restriction from the blog as well. An embedded link found in the page content is recognized as more natural and search engines have created their algorithms to give more weight to such links, primarily because this is viewed as something useful to the reader doing a search.
7. Post to “Do-Follow” Blogs
When doing blog commenting, minimize posting to “no-follow” blogs. On a SEO perspective, it is quite useless to spend your efforts posting to such blogs as you won’t get any back links. These blogs show a “no-follow” in the “a href” attribute of the link. The objective of this no-follow tag was to alert the Search Engine on possible SPAM and for blog owners offer some form of control for SPAM comments as well.
Here are a couple of lists of do follow blogs that you can use:a. 200+ Blogs @ CourtneyTuttle.com - newest entries listed on topb. David Leonhardt’s Do-follow Blogs - updated list, started May 10, 2008
8. Link Also To Pages Not Just Your Homepage
When you do blog commenting, focus more on getting high quality relevant back links pointing to your inside pages as well, not just your homepage. This is extremely good for Search Engine and no secret as Google has documented it and I’ve discussed this topic too in my recent Link Strategy posts. Read all about this in my:Link Building Strategy-Deep Links-Part 1
9. Online Directory Webmasters:
Sign up and use 3rd party link exchanges (e.g. linkmarket, linkmetro) only if you have the extra time to spare. Personally I think some of these sites work well, but only when you are willing to exchange links with all the sites regardless of pagerank and relevance. If you are looking for just good relevant PR sites, you ought to give this a miss. The reason being that you’ll spend most of your time denying these exchanges.
10. Buying Manually Added Quality Backlinks
I am leaving this last mainly because this subject usually raises some controversy. I have not done so myself but I’ve had conversations with at least one SEO specialist who advocates this as a good link building technique for your Internet Home Business and even included it in his SEO checklist to buy cheap links from eBay every month for his 17 websites. Well that’s food for thought for the moment and we can hold this off till another post, definitely before we become SEO Specialists.
10 Backlink Techniqes
1. Quantity or Quality Better?
Quality links are better of course. I stumbled upon this by accident when I set up my new blog last year and I had the intuition to focus solely on authority sites comprising of only .edu sites and at least PR4 blogs and ensured relevancy using my BlogComment Demon software to locate them. Because the next PR update then was December/January, I had only about 6 weeks to obtain these back links. I didn’t get that many, just about 30 but they were of very high quality and high PR links. The result of my accidental experiment: My Blog pagerank moved from PR0 to PR2. Lots of people have argued that pagerank is not important and their business and income have not suffered with a lower rank. But for the purpose of back link building you will soon see that pagerank does matter and is one of the key ingredients to help you rank well in search engines.
But hypothetically, what if you had 20000 PR0 links? Would you outrank someone who has say 500 quality links? Nobody really knows Google’s back link algorithm to be able to answer this question. But my guess is that in this example, quantity could outrank the quality back links but with a proviso that the 20000 PR0 links had been obtained legitimately and over a reasonable period of time. I like to think that the average marketer would not be able to get such quantity if he is just starting out in his Legitimate Home Internet Business.
2.Anchor Text Variations
Why is anchor text variation so important? You can easily find the answer in this statement “Google likes your links natural”. I would say the best way for back links to look natural is having a variation of keyword anchor text. This was discussed in my earlier post How Keywords Can Get You Top Search Engine Rankings-Part 2 which tells you it’s important to keep your main keyword but have other keyword anchor variations as well. This post also spells out what is the most ideal mix of the number of primary keywords and secondary keywords in your page. I really can’t overemphasize the danger of adopting a ‘one keyword’ linking technique. It may just give Google the impression that you are a spammer and it’s going to hurt your rankings.. Think of it this way. If it were that easy, all you had to do to rank well was do directory maximizer submissions for your main keyword all day long. Now won’t this make everyone else getting the number 1 position in their Legitimate Home Internet Business too?
3. Cross Linking Among Pages - Linking Internally Is Important
To understand the importance of cross linking in pages, you shoud learn a little about orphan pages and supplemental index by Google. An orphan page is one which is not linked to another page and therefore it cannot be found by spiders. The solution: Check regularly that all your pages of your site are linked to one another. If this is not done, there is a good chance they won’t be indexed by the search engines as they are deemed irrelevant for searches. As a result, you would not expect any of such orphan pages to be ranked at all.
Supplemental Results were introduced by Google in 2003 and without going into details, refer to an index like a filter putting pages with low page ranks in the same place. Pages with few or no back links and orphan pages fall under this category of supplemental indexing. While we understand that Google has improved the search results for such pages over the years, it was a known fact that there was often a 3-month lag time when indexing spiders visited such pages in the early years. The solution: Have all your inside pages linked to each other. My very first post on Link Building Strategy-Deep Links-Part 1 discussed this in more details and you should read it to understand what I mean. There’s another point I wish to add and that is deep linking is often used as a strategy to get double listed in search engines. What this means is that you would have two chances to pull a searcher in from the SERP.
4. Get People To Link To Your Anchor Text
If you have been following my Link Strategy Series posts, this has been discussed in my Review My Blog-Get Free Linkback post. Additionally, I like to point out that the search engines determine the relevancy of the topic in which the link appears on the page. So ‘Review My Blog’ and even sponsored reviews (e.g. SponsoredReviews.com, ReviewMe.com) are very focused on your product or service so the page is extremely relevant.
5. Do Not Totally Ignore Outbound Links
Most people just overreacted when they learned that they should get more inbounds than outbounds. As a result they often refrained completely from including a single outbound link in their pages. That it is perfectly fine to do so and in fact helps in getting your page ranked has been proven in my post Link Building Strategy-Deep Links-Part 1 in which I had provided my page results for discussion. Do link out to sites that share relevant information but remember to have more inbound links than outbound links.
6. Links Embedded in Page Content are Very Powerful
Links found within the page content of your Internet Home Business are of more value to you than if it is found elsewhere like at the blog comment section. In fact when it is blog comment, you are subject to any “no-follow’ restriction from the blog as well. An embedded link found in the page content is recognized as more natural and search engines have created their algorithms to give more weight to such links, primarily because this is viewed as something useful to the reader doing a search.
7. Post to “Do-Follow” Blogs
When doing blog commenting, minimize posting to “no-follow” blogs. On a SEO perspective, it is quite useless to spend your efforts posting to such blogs as you won’t get any back links. These blogs show a “no-follow” in the “a href” attribute of the link. The objective of this no-follow tag was to alert the Search Engine on possible SPAM and for blog owners offer some form of control for SPAM comments as well.
Here are a couple of lists of do follow blogs that you can use:a. 200+ Blogs @ CourtneyTuttle.com - newest entries listed on topb. David Leonhardt’s Do-follow Blogs - updated list, started May 10, 2008
8. Link Also To Pages Not Just Your Homepage
When you do blog commenting, focus more on getting high quality relevant back links pointing to your inside pages as well, not just your homepage. This is extremely good for Search Engine and no secret as Google has documented it and I’ve discussed this topic too in my recent Link Strategy posts. Read all about this in my:Link Building Strategy-Deep Links-Part 1
9. Online Directory Webmasters:
Sign up and use 3rd party link exchanges (e.g. linkmarket, linkmetro) only if you have the extra time to spare. Personally I think some of these sites work well, but only when you are willing to exchange links with all the sites regardless of pagerank and relevance. If you are looking for just good relevant PR sites, you ought to give this a miss. The reason being that you’ll spend most of your time denying these exchanges.
10. Buying Manually Added Quality Backlinks
I am leaving this last mainly because this subject usually raises some controversy. I have not done so myself but I’ve had conversations with at least one SEO specialist who advocates this as a good link building technique for your Internet Home Business and even included it in his SEO checklist to buy cheap links from eBay every month for his 17 websites. Well that’s food for thought for the moment and we can hold this off till another post, definitely before we become SEO Specialists.
Quality links are better of course. I stumbled upon this by accident when I set up my new blog last year and I had the intuition to focus solely on authority sites comprising of only .edu sites and at least PR4 blogs and ensured relevancy using my BlogComment Demon software to locate them. Because the next PR update then was December/January, I had only about 6 weeks to obtain these back links. I didn’t get that many, just about 30 but they were of very high quality and high PR links. The result of my accidental experiment: My Blog pagerank moved from PR0 to PR2. Lots of people have argued that pagerank is not important and their business and income have not suffered with a lower rank. But for the purpose of back link building you will soon see that pagerank does matter and is one of the key ingredients to help you rank well in search engines.
But hypothetically, what if you had 20000 PR0 links? Would you outrank someone who has say 500 quality links? Nobody really knows Google’s back link algorithm to be able to answer this question. But my guess is that in this example, quantity could outrank the quality back links but with a proviso that the 20000 PR0 links had been obtained legitimately and over a reasonable period of time. I like to think that the average marketer would not be able to get such quantity if he is just starting out in his Legitimate Home Internet Business.
2.Anchor Text Variations
Why is anchor text variation so important? You can easily find the answer in this statement “Google likes your links natural”. I would say the best way for back links to look natural is having a variation of keyword anchor text. This was discussed in my earlier post How Keywords Can Get You Top Search Engine Rankings-Part 2 which tells you it’s important to keep your main keyword but have other keyword anchor variations as well. This post also spells out what is the most ideal mix of the number of primary keywords and secondary keywords in your page. I really can’t overemphasize the danger of adopting a ‘one keyword’ linking technique. It may just give Google the impression that you are a spammer and it’s going to hurt your rankings.. Think of it this way. If it were that easy, all you had to do to rank well was do directory maximizer submissions for your main keyword all day long. Now won’t this make everyone else getting the number 1 position in their Legitimate Home Internet Business too?
3. Cross Linking Among Pages - Linking Internally Is Important
To understand the importance of cross linking in pages, you shoud learn a little about orphan pages and supplemental index by Google. An orphan page is one which is not linked to another page and therefore it cannot be found by spiders. The solution: Check regularly that all your pages of your site are linked to one another. If this is not done, there is a good chance they won’t be indexed by the search engines as they are deemed irrelevant for searches. As a result, you would not expect any of such orphan pages to be ranked at all.
Supplemental Results were introduced by Google in 2003 and without going into details, refer to an index like a filter putting pages with low page ranks in the same place. Pages with few or no back links and orphan pages fall under this category of supplemental indexing. While we understand that Google has improved the search results for such pages over the years, it was a known fact that there was often a 3-month lag time when indexing spiders visited such pages in the early years. The solution: Have all your inside pages linked to each other. My very first post on Link Building Strategy-Deep Links-Part 1 discussed this in more details and you should read it to understand what I mean. There’s another point I wish to add and that is deep linking is often used as a strategy to get double listed in search engines. What this means is that you would have two chances to pull a searcher in from the SERP.
4. Get People To Link To Your Anchor Text
If you have been following my Link Strategy Series posts, this has been discussed in my Review My Blog-Get Free Linkback post. Additionally, I like to point out that the search engines determine the relevancy of the topic in which the link appears on the page. So ‘Review My Blog’ and even sponsored reviews (e.g. SponsoredReviews.com, ReviewMe.com) are very focused on your product or service so the page is extremely relevant.
5. Do Not Totally Ignore Outbound Links
Most people just overreacted when they learned that they should get more inbounds than outbounds. As a result they often refrained completely from including a single outbound link in their pages. That it is perfectly fine to do so and in fact helps in getting your page ranked has been proven in my post Link Building Strategy-Deep Links-Part 1 in which I had provided my page results for discussion. Do link out to sites that share relevant information but remember to have more inbound links than outbound links.
6. Links Embedded in Page Content are Very Powerful
Links found within the page content of your Internet Home Business are of more value to you than if it is found elsewhere like at the blog comment section. In fact when it is blog comment, you are subject to any “no-follow’ restriction from the blog as well. An embedded link found in the page content is recognized as more natural and search engines have created their algorithms to give more weight to such links, primarily because this is viewed as something useful to the reader doing a search.
7. Post to “Do-Follow” Blogs
When doing blog commenting, minimize posting to “no-follow” blogs. On a SEO perspective, it is quite useless to spend your efforts posting to such blogs as you won’t get any back links. These blogs show a “no-follow” in the “a href” attribute of the link. The objective of this no-follow tag was to alert the Search Engine on possible SPAM and for blog owners offer some form of control for SPAM comments as well.
Here are a couple of lists of do follow blogs that you can use:a. 200+ Blogs @ CourtneyTuttle.com - newest entries listed on topb. David Leonhardt’s Do-follow Blogs - updated list, started May 10, 2008
8. Link Also To Pages Not Just Your Homepage
When you do blog commenting, focus more on getting high quality relevant back links pointing to your inside pages as well, not just your homepage. This is extremely good for Search Engine and no secret as Google has documented it and I’ve discussed this topic too in my recent Link Strategy posts. Read all about this in my:Link Building Strategy-Deep Links-Part 1
9. Online Directory Webmasters:
Sign up and use 3rd party link exchanges (e.g. linkmarket, linkmetro) only if you have the extra time to spare. Personally I think some of these sites work well, but only when you are willing to exchange links with all the sites regardless of pagerank and relevance. If you are looking for just good relevant PR sites, you ought to give this a miss. The reason being that you’ll spend most of your time denying these exchanges.
10. Buying Manually Added Quality Backlinks
I am leaving this last mainly because this subject usually raises some controversy. I have not done so myself but I’ve had conversations with at least one SEO specialist who advocates this as a good link building technique for your Internet Home Business and even included it in his SEO checklist to buy cheap links from eBay every month for his 17 websites. Well that’s food for thought for the moment and we can hold this off till another post, definitely before we become SEO Specialists.
SEO Link Building Techniques
SEO: Link Building Techniques
Links building is the most important ranking factor for websites. The links building is required for the following reasons.
- To increase search engine ranking of a website
- To increase the PR of a website
- To increase the links popularity of a website
There are different methods to get the links from the other websites but not all the methods are effective. The search engines update their algorithms and ranking factors quite often. For SEO experts and webmasters it is necessary to update their knowledge with the latest SEO techniques, search engine patents and strategies to rank a website. Some of the most popular ways of getting the back links include the following.
Directory SubmissionsSubmitting a website in a web directory is a most popular way of getting the back links. A web directory is an index of the websites. You have to submit your website in the web directories. There are thousands of web directories and you need to submit your site only in those directories, which are not penalized by Google. Submitting in Dmoz and Yahoo directory is recommended.Blog PostingsThe blogging has revolutionized the link building. You need to find the blogs in your niche and submit your comments and in return you get the back links to your websites. The back links from blogs are considered one of the best links.Paid LinksPurchasing the links from the high PR and relevant websites provide the best results in terms of ranking. But the paid links are devalued by Google. Your website can be penalized if it found to be involved in links buying or selling. If you do plan to purchase links, do so for the traffic that they can provide to your site, and not for trying to improve your PageRank.Articles Writing and SubmissionsWriting articles and submitting in the article directories like Ezinearticles.com and articlesdashboard.com is a popular way to get the back links. You can use your website links in the author’s bio box in articles directories.Reciprocal LinksThe reciprocal links or links swapping is a technique of exchanging links with each other. The reciprocal links are not much effective now as they were in the past.Social BookmarkingThe social bookmarking is the most popular way of driving the traffic to your website and getting one way links. Submitting interesting and useful content pages of your website in Digg.com, Reddit.com, Stumbleupon.com and other social bookmarking websites can provide you excellent results in terms of traffic and back links.
SEO Link Building Techniques
SEO: Link Building Techniques
Links building is the most important ranking factor for websites. The links building is required for the following reasons.
- To increase search engine ranking of a website
- To increase the PR of a website
- To increase the links popularity of a website
There are different methods to get the links from the other websites but not all the methods are effective. The search engines update their algorithms and ranking factors quite often. For SEO experts and webmasters it is necessary to update their knowledge with the latest SEO techniques, search engine patents and strategies to rank a website. Some of the most popular ways of getting the back links include the following.
Directory SubmissionsSubmitting a website in a web directory is a most popular way of getting the back links. A web directory is an index of the websites. You have to submit your website in the web directories. There are thousands of web directories and you need to submit your site only in those directories, which are not penalized by Google. Submitting in Dmoz and Yahoo directory is recommended.Blog PostingsThe blogging has revolutionized the link building. You need to find the blogs in your niche and submit your comments and in return you get the back links to your websites. The back links from blogs are considered one of the best links.Paid LinksPurchasing the links from the high PR and relevant websites provide the best results in terms of ranking. But the paid links are devalued by Google. Your website can be penalized if it found to be involved in links buying or selling. If you do plan to purchase links, do so for the traffic that they can provide to your site, and not for trying to improve your PageRank.Articles Writing and SubmissionsWriting articles and submitting in the article directories like Ezinearticles.com and articlesdashboard.com is a popular way to get the back links. You can use your website links in the author’s bio box in articles directories.Reciprocal LinksThe reciprocal links or links swapping is a technique of exchanging links with each other. The reciprocal links are not much effective now as they were in the past.Social BookmarkingThe social bookmarking is the most popular way of driving the traffic to your website and getting one way links. Submitting interesting and useful content pages of your website in Digg.com, Reddit.com, Stumbleupon.com and other social bookmarking websites can provide you excellent results in terms of traffic and back links.
SEO Link Building Techniques
SEO: Link Building Techniques
Links building is the most important ranking factor for websites. The links building is required for the following reasons.
- To increase search engine ranking of a website
- To increase the PR of a website
- To increase the links popularity of a website
There are different methods to get the links from the other websites but not all the methods are effective. The search engines update their algorithms and ranking factors quite often. For SEO experts and webmasters it is necessary to update their knowledge with the latest SEO techniques, search engine patents and strategies to rank a website. Some of the most popular ways of getting the back links include the following.
Directory SubmissionsSubmitting a website in a web directory is a most popular way of getting the back links. A web directory is an index of the websites. You have to submit your website in the web directories. There are thousands of web directories and you need to submit your site only in those directories, which are not penalized by Google. Submitting in Dmoz and Yahoo directory is recommended.Blog PostingsThe blogging has revolutionized the link building. You need to find the blogs in your niche and submit your comments and in return you get the back links to your websites. The back links from blogs are considered one of the best links.Paid LinksPurchasing the links from the high PR and relevant websites provide the best results in terms of ranking. But the paid links are devalued by Google. Your website can be penalized if it found to be involved in links buying or selling. If you do plan to purchase links, do so for the traffic that they can provide to your site, and not for trying to improve your PageRank.Articles Writing and SubmissionsWriting articles and submitting in the article directories like Ezinearticles.com and articlesdashboard.com is a popular way to get the back links. You can use your website links in the author’s bio box in articles directories.Reciprocal LinksThe reciprocal links or links swapping is a technique of exchanging links with each other. The reciprocal links are not much effective now as they were in the past.Social BookmarkingThe social bookmarking is the most popular way of driving the traffic to your website and getting one way links. Submitting interesting and useful content pages of your website in Digg.com, Reddit.com, Stumbleupon.com and other social bookmarking websites can provide you excellent results in terms of traffic and back links.
SEO Link Building Techniques
SEO: Link Building Techniques
Links building is the most important ranking factor for websites. The links building is required for the following reasons.
- To increase search engine ranking of a website
- To increase the PR of a website
- To increase the links popularity of a website
There are different methods to get the links from the other websites but not all the methods are effective. The search engines update their algorithms and ranking factors quite often. For SEO experts and webmasters it is necessary to update their knowledge with the latest SEO techniques, search engine patents and strategies to rank a website. Some of the most popular ways of getting the back links include the following.
Directory SubmissionsSubmitting a website in a web directory is a most popular way of getting the back links. A web directory is an index of the websites. You have to submit your website in the web directories. There are thousands of web directories and you need to submit your site only in those directories, which are not penalized by Google. Submitting in Dmoz and Yahoo directory is recommended.Blog PostingsThe blogging has revolutionized the link building. You need to find the blogs in your niche and submit your comments and in return you get the back links to your websites. The back links from blogs are considered one of the best links.Paid LinksPurchasing the links from the high PR and relevant websites provide the best results in terms of ranking. But the paid links are devalued by Google. Your website can be penalized if it found to be involved in links buying or selling. If you do plan to purchase links, do so for the traffic that they can provide to your site, and not for trying to improve your PageRank.Articles Writing and SubmissionsWriting articles and submitting in the article directories like Ezinearticles.com and articlesdashboard.com is a popular way to get the back links. You can use your website links in the author’s bio box in articles directories.Reciprocal LinksThe reciprocal links or links swapping is a technique of exchanging links with each other. The reciprocal links are not much effective now as they were in the past.Social BookmarkingThe social bookmarking is the most popular way of driving the traffic to your website and getting one way links. Submitting interesting and useful content pages of your website in Digg.com, Reddit.com, Stumbleupon.com and other social bookmarking websites can provide you excellent results in terms of traffic and back links.
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