10 Backlink Techniqes

1. Quantity or Quality Better?
Quality links are better of course. I stumbled upon this by accident when I set up my new blog last year and I had the intuition to focus solely on authority sites comprising of only .edu sites and at least PR4 blogs and ensured relevancy using my BlogComment Demon software to locate them. Because the next PR update then was December/January, I had only about 6 weeks to obtain these back links. I didn’t get that many, just about 30 but they were of very high quality and high PR links. The result of my accidental experiment: My Blog pagerank moved from PR0 to PR2. Lots of people have argued that pagerank is not important and their business and income have not suffered with a lower rank. But for the purpose of back link building you will soon see that pagerank does matter and is one of the key ingredients to help you rank well in search engines.
But hypothetically, what if you had 20000 PR0 links? Would you outrank someone who has say 500 quality links? Nobody really knows Google’s back link algorithm to be able to answer this question. But my guess is that in this example, quantity could outrank the quality back links but with a proviso that the 20000 PR0 links had been obtained legitimately and over a reasonable period of time. I like to think that the average marketer would not be able to get such quantity if he is just starting out in his Legitimate Home Internet Business.
2.Anchor Text Variations
Why is anchor text variation so important? You can easily find the answer in this statement “Google likes your links natural”. I would say the best way for back links to look natural is having a variation of keyword anchor text. This was discussed in my earlier post How Keywords Can Get You Top Search Engine Rankings-Part 2 which tells you it’s important to keep your main keyword but have other keyword anchor variations as well. This post also spells out what is the most ideal mix of the number of primary keywords and secondary keywords in your page. I really can’t overemphasize the danger of adopting a ‘one keyword’ linking technique. It may just give Google the impression that you are a spammer and it’s going to hurt your rankings.. Think of it this way. If it were that easy, all you had to do to rank well was do directory maximizer submissions for your main keyword all day long. Now won’t this make everyone else getting the number 1 position in their Legitimate Home Internet Business too?
3. Cross Linking Among Pages - Linking Internally Is Important
To understand the importance of cross linking in pages, you shoud learn a little about orphan pages and supplemental index by Google. An orphan page is one which is not linked to another page and therefore it cannot be found by spiders. The solution: Check regularly that all your pages of your site are linked to one another. If this is not done, there is a good chance they won’t be indexed by the search engines as they are deemed irrelevant for searches. As a result, you would not expect any of such orphan pages to be ranked at all.
Supplemental Results were introduced by Google in 2003 and without going into details, refer to an index like a filter putting pages with low page ranks in the same place. Pages with few or no back links and orphan pages fall under this category of supplemental indexing. While we understand that Google has improved the search results for such pages over the years, it was a known fact that there was often a 3-month lag time when indexing spiders visited such pages in the early years. The solution: Have all your inside pages linked to each other. My very first post on Link Building Strategy-Deep Links-Part 1 discussed this in more details and you should read it to understand what I mean. There’s another point I wish to add and that is deep linking is often used as a strategy to get double listed in search engines. What this means is that you would have two chances to pull a searcher in from the SERP.
4. Get People To Link To Your Anchor Text
If you have been following my Link Strategy Series posts, this has been discussed in my Review My Blog-Get Free Linkback post. Additionally, I like to point out that the search engines determine the relevancy of the topic in which the link appears on the page. So ‘Review My Blog’ and even sponsored reviews (e.g. SponsoredReviews.com, ReviewMe.com) are very focused on your product or service so the page is extremely relevant.
5. Do Not Totally Ignore Outbound Links
Most people just overreacted when they learned that they should get more inbounds than outbounds. As a result they often refrained completely from including a single outbound link in their pages. That it is perfectly fine to do so and in fact helps in getting your page ranked has been proven in my post Link Building Strategy-Deep Links-Part 1 in which I had provided my page results for discussion. Do link out to sites that share relevant information but remember to have more inbound links than outbound links.
6. Links Embedded in Page Content are Very Powerful
Links found within the page content of your Internet Home Business are of more value to you than if it is found elsewhere like at the blog comment section. In fact when it is blog comment, you are subject to any “no-follow’ restriction from the blog as well. An embedded link found in the page content is recognized as more natural and search engines have created their algorithms to give more weight to such links, primarily because this is viewed as something useful to the reader doing a search.
7. Post to “Do-Follow” Blogs
When doing blog commenting, minimize posting to “no-follow” blogs. On a SEO perspective, it is quite useless to spend your efforts posting to such blogs as you won’t get any back links. These blogs show a “no-follow” in the “a href” attribute of the link. The objective of this no-follow tag was to alert the Search Engine on possible SPAM and for blog owners offer some form of control for SPAM comments as well.
Here are a couple of lists of do follow blogs that you can use:a. 200+ Blogs @ CourtneyTuttle.com - newest entries listed on topb. David Leonhardt’s Do-follow Blogs - updated list, started May 10, 2008
8. Link Also To Pages Not Just Your Homepage
When you do blog commenting, focus more on getting high quality relevant back links pointing to your inside pages as well, not just your homepage. This is extremely good for Search Engine and no secret as Google has documented it and I’ve discussed this topic too in my recent Link Strategy posts. Read all about this in my:Link Building Strategy-Deep Links-Part 1
9. Online Directory Webmasters:
Sign up and use 3rd party link exchanges (e.g. linkmarket, linkmetro) only if you have the extra time to spare. Personally I think some of these sites work well, but only when you are willing to exchange links with all the sites regardless of pagerank and relevance. If you are looking for just good relevant PR sites, you ought to give this a miss. The reason being that you’ll spend most of your time denying these exchanges.
10. Buying Manually Added Quality Backlinks
I am leaving this last mainly because this subject usually raises some controversy. I have not done so myself but I’ve had conversations with at least one SEO specialist who advocates this as a good link building technique for your Internet Home Business and even included it in his SEO checklist to buy cheap links from eBay every month for his 17 websites. Well that’s food for thought for the moment and we can hold this off till another post, definitely before we become SEO Specialists.