SEO Link Building Techniques

SEO: Link Building Techniques

Links building is the most important ranking factor for websites. The links building is required for the following reasons.

• To increase search engine ranking of a website
• To increase the PR of a website
• To increase the links popularity of a website
  

There are different methods to get the links from the other websites but not all the methods are effective. The search engines update their algorithms and ranking factors quite often. For SEO experts and webmasters it is necessary to update their knowledge with the latest SEO techniques, search engine patents and strategies to rank a website. Some of the most popular ways of getting the back links include the following.
Directory SubmissionsSubmitting a website in a web directory is a most popular way of getting the back links. A web directory is an index of the websites. You have to submit your website in the web directories. There are thousands of web directories and you need to submit your site only in those directories, which are not penalized by Google. Submitting in Dmoz and Yahoo directory is recommended.Blog PostingsThe blogging has revolutionized the link building. You need to find the blogs in your niche and submit your comments and in return you get the back links to your websites. The back links from blogs are considered one of the best links.Paid LinksPurchasing the links from the high PR and relevant websites provide the best results in terms of ranking. But the paid links are devalued by Google. Your website can be penalized if it found to be involved in links buying or selling. If you do plan to purchase links, do so for the traffic that they can provide to your site, and not for trying to improve your PageRank.Articles Writing and SubmissionsWriting articles and submitting in the article directories like Ezinearticles.com and articlesdashboard.com is a popular way to get the back links. You can use your website links in the author’s bio box in articles directories.Reciprocal LinksThe reciprocal links or links swapping is a technique of exchanging links with each other. The reciprocal links are not much effective now as they were in the past.Social BookmarkingThe social bookmarking is the most popular way of driving the traffic to your website and getting one way links. Submitting interesting and useful content pages of your website in Digg.com, Reddit.com, Stumbleupon.com and other social bookmarking websites can provide you excellent results in terms of traffic and back links.