SEO

Google Webspam Report 2020: More Spam, More Blocking, More Of The Same

Google has published its annual webspam report and it is just more of the same. In short, there is more spam, Google is getting better at detecting and thus blocking that spam and of course a bit on the COVID stuff. Here are some bulleted highlights from this webspam report.

from Search Engine Roundtable https://ift.tt/3vqQlFG

Google Search Console Drop In Valid But No Change In Invalid Might Not Be Bad

Google's John Mueller said that if you are seeing "seeing a drop in valid, and not a rise in invalid, that's possibly just a matter of the sample used for testing becoming smaller for that site." This is specific to the Search Console structured data enhancement report sections.

from Search Engine Roundtable https://ift.tt/3e5axHz

Google: Asking What Schema To Use Is Like Asking A Dictionary Maintainer What To Say

Dan Brickley, a developer advocate at Google who managed Schema.org, had a really great line that I wanted to amplify here. He was asked by a seasoned SEO about which schema one should use in a specific case. In which Dan Brickley replied "that question is a bit like asking a dictionary maintainer what to say."

from Search Engine Roundtable https://ift.tt/3gVmfGr

Google Find Results On Other Search Providers Carousel Is Not Human Curated

Back in February 2020, Google due to EU pressure began showing a new carousel box in the EU based search results to show search results from other search providers. The box is named "find results on" and can link you to Yelp, Groupon, Craigslist, and many other search providers. John Mueller of Google said this is algorithmic and not hand curated, as far as he knows.