Google Will Announce When MUM Is Added To Google Search

The big search news this week from Google was around MUM, Multitask Unified Model. Which is different than BERT but similar in that it helps Google better understand language & make it easier to get helpful responses to complex search needs. Well, it won't go live for months to years and when it does, Google will let us know.

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Google App Ads Adds Deep Linking Features, Analytics & Tools

Google announced a bunch of Google Ads updates to app based advertising, where you want to push people to your apps. The goal with these updates is to drive people back into your mobile app and increase engagement in your app.

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Google Ads Has New Smart Bidding Features

Google Ads announced several new smart bidding features the other day. These include top signals in the bid strategy report, seasonality adjustments at the manager account level, Maximize conversion value bidding with recommendations, and new Target Impression Share simulations.

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Google Maps Showed Distances For Service Area Businesses

Earlier this week, several searchers noticed that Google, within Google Maps, was showing the distance from the searcher to the service area business in the local listing. Service area businesses do not have specific distances because they do not list their physical address, so this may have been yet another security concern?

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Google: You Don't Need All Three Good Web Vital Scores For Ranking Boost

Google at an AMA at I/O this week on the top of web vitals was asked about how the core web vitals impact your rankings in Google Search. In short, Google said that it is not the case where you need to have all three "good" scores to get any ranking boost and also that once you hit good, you don't need to try to score higher to rank even better.

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