Microsoft Bing Advertising Revenue Up 19% (Back To Growth?)

Microsoft reported its fourth quarter 2024 earnings and it showed that its search and advertising revenue was up 19%. The last time it was up over 19% in a quarter was 10 quarterly earning reports ago, in Q3 2022.

from Search Engine Roundtable https://ift.tt/uj0ywgI

New Google Ads Google Merchant Center Feed Integration In AI Image Editor

Google has a new Google Ads feature within Google Merchant Center feeds in AI image editor that enables you to import product images from your Merchant Center feeds into your Google Ads account. The images will then be stored and available for use in the Google Ads Asset Library. "You can leverage product images to generate new campaign images using AI-powered image editing in Google Ads," Google added.

from Search Engine Roundtable https://ift.tt/rjfTm4a

New Google Ads Format "For Your Consideration"

Google may be testing a new search ad format named "for your consideration." These ads, at least in the example below, show hotel websites that you can go to to find hotels in the area. This may work for other categories of queries, outside of hotels, but this is the example I see right now.

from Search Engine Roundtable https://ift.tt/iZBL134

Google May Replace X (Twitter) With Latest Posts From

Google Search may be replacing the heading for "X (Twitter)" posts with "Latest Posts from." This would be a step to removing more X branding from the Google Search results page.

from Search Engine Roundtable https://ift.tt/3Qymhg8

Google Search Console Performance Report Search Appearance Filter Bug (To Be Fixed)

Google Search Console has a bug with the Search Performance report, where if you want to filter by Search Appearance, it won't show you all the options. Google is aware of the bug and it should be fixed soon.

from Search Engine Roundtable https://ift.tt/UxRlrO4

Google Business Profiles New Generate Menu From Photo

Google Business Profiles has a new AI feature to let you upload a photo of your menu and Google will create your menu items for your restaurant based on that photo. This is a generative AI feature and is currently considered "experimental."

from Search Engine Roundtable https://ift.tt/O3ECBaK

Google Showing X Carousel Less Often For News Topics?

Google may be displaying the X (formerly Twitter) carousel in the search results less often for news related topics. A report from Newzdash shows the X carousel is showing up for about 12% of queries, when earlier this year it was showing for closer to 27% of queries in Google Search.

from Search Engine Roundtable https://ift.tt/i6nOvzG

SearchGPT - OpenAI's AI Search Tool

OpenAI has announced SearchGPT, its AI search tool that looks and feels a lot like ChatGPT but gives you more sources and answers through links. OpenAI wrote, "We're testing SearchGPT, a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sources."

from Search Engine Roundtable https://ift.tt/cOJgsMN

Google's John Mueller: Don't Use LLMs For SEO Advice

Google's John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, "please don't use LLMs for SEO advice." "They learn from all the bad SEO information out there," he added.

from Search Engine Roundtable https://ift.tt/GeUX2KZ

Google Search With Related Images Carousel Below Image Box

Google is testing showing a related images carousel right below an images box in the mobile search results. As you scroll through the search results, you are presented with an images box and if that is not enough for you, Google Search shows you a related images carousel right below that.

from Search Engine Roundtable https://ift.tt/HtpKNko

Google Local Book Online CTA For Call Business

Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the business directly. The button says "call business" and then will dial the business from your mobile phone.

from Search Engine Roundtable https://ift.tt/NBZUsel

Apple Maps Web Version Launches Beta

Apple has launched a public beta version of Apple Maps on the web after launching the mobile app back almost 12 years ago on September 19, 2012. "Apple Maps on the web is available in public beta, allowing users around the world to access Maps directly from their browser," Apple wrote.

from Search Engine Roundtable https://ift.tt/ip3zVJB

Google Local Service Ads Shows Phone Number On Hover

Google Local Service Ads can now show the business's phone number in the ad unit when you hover over your mouse cursor over the ad. It will then dynamically expand the ad to show the advertiser's phone number.

from Search Engine Roundtable https://ift.tt/g3QtXr9

Google Outlines Videos In Search Results

Google seems to have changed how it shows large videos in the search results. I am now seeing them show these gray lines, outlining the video box, in the Google Search results.

from Search Engine Roundtable https://ift.tt/cj8g1mI

New Google Ads Sitelinks Interface

Google Ads has a new sitelinks interface, and functionality, for Performance Max campaigns. The new recommended sitelinks features are rolling out, plus there is a new numbered layout for the sitelinks.

from Search Engine Roundtable https://ift.tt/zf5KiVw

Google Ads Editor Version 2.7 Is Now Out

Google has released version 2.7 of the Google Ads Editor. This new update brings a number of new features and also deprecates a number of features. New features include AI-generated assets, account level content label exclusions, account-level negative keywords and more.

from Search Engine Roundtable https://ift.tt/b2QT1h8

Google Testing Save Button For AI Overviews

Google is testing the ability to save your AI Overviews to your Google Interests section. If you are opted-in to labs in Google, and you see AI Overviews, at the bottom of the AI Overview, you may see a new "Save" button.

from Search Engine Roundtable https://ift.tt/DA3I1xh

New Microsoft Advertising Brand Lists For Performance Max Campaigns

Microsoft Advertising is rolling out brand lists for Performance Max campaigns. "Brand lists allow greater control over brand image and ad visibility, including the brands you don't want your ads to be associated with," Microsoft wrote in its help documentation.

from Search Engine Roundtable https://ift.tt/Q7eay3H

Bing Tests Related Searches At Top - Below Search Bar

Bing is testing placing the related searches at the top of the search results page, directly under the search bar. The searches are exactly what you would see in the bottom but in a different format at the top.

from Search Engine Roundtable https://ift.tt/IYHTPzr

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Gary Illyes from Google said in the latest Google SEO office hours that using a ccTLD and the localized language on your page and website does help you rank a little better in the localized/regional version of Google. So if you want to rank better in Google in Korea, using a ccTLd such as .kr helps a little and using Korean text on your page helps even more.

from Search Engine Roundtable https://ift.tt/tBnLXkb

Google's On Knowing If Your SEO Team Is Doing Their Job

Google's John Mueller laid out a few ways to determine if your SEO team is doing the actual work they promised to deliver. While trusting your SEO team is important, John said you can also do the following to ensure the SEO team is doing their job.

from Search Engine Roundtable https://ift.tt/7DuTjFv

Google Merchant Center Next Gains Support For Supplemental Feeds

Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn't happen until early Q3 of 2024. That being said, feed rules still do not seem to be supported yet by Google Merchant Center Next and that was also promised by now.

from Search Engine Roundtable https://ift.tt/BLNA6sI

Google Local Panel: Search Products With Camera

Google is testing showing a button in some local panels, some Google Business Profiles, that reads "Search Products With Camera." This seems to be related to Google Lens and the new multisearch features.

from Search Engine Roundtable https://ift.tt/W2GgZFL

Google Merchant Center Next Coming To All Merchants

Google announced that Google Merchant Center Next, the updated version of Google Merchant Center it announced at Google Marketing Live in 2023, is now coming to all merchants this month. Google has already begun notifying merchants and advertisers of this via email and will continue to do so over the month.

from Search Engine Roundtable https://ift.tt/gHPYdtr

Google's Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast

Catena Media, a publicly-traded online gambling information company, issued their Q2 earnings update a couple of weeks ago, saying they have reduced its revenues forecast due to the Google Site reputation abuse policy update.

from Search Engine Roundtable https://ift.tt/Xi6bZkl