Microsoft: BingBot & Adixbot Share The Same Crawl Budget Per Site

Fabrice Canel from Microsoft said that BingBot and Adixbot, the Microsoft Merchant Center crawler, share the same crawl budget that is set in Bing Webmaster Tools. He said this one Twitter when asked about it.

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Google Tests Subcategories In Search Results

Google seems to be testing, or maybe it is some weird bug, these sub-category tabs in the Google search results. SEMRush spotted this and posted a screen shot on Twitter, here is that screen shot:

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Google Ads Recommends You Switch To Broad Match With Smart Bidding

Google ads is going to be recommending to advertisers to switch or supplement some of their search ad campaigns to use broad match with its Smart Bidding. Google wrote "using broad match and Smart Bidding together can help you reach more relevant queries that meet your performance objectives."

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Google Ads Auction Insights Report Now Available In Google Ads Report Editor

Google announced that it is now allowing you to access the Google Ads auction insights report directly in the Google Ads Report Editor. Google said "auction insights are now available in Report Editor at the account and manager account level."

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Google Search Blueprints

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