Google Ads Phrase Match Expands To Cover Broad Match Modifier Traffic

Google is making some changes to its match types again, this time phrase match will expand to cover additional broad match modifier traffic. However, Google said this will continue "to respect word order when it's important to the meaning." This change will start rolling out over the next two weeks.

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Google Video On Duplicate Content From AdSense To Search

Google's Aurora Morales in her latest video spoke about duplicate content from the view of not just organic search but also from publishers who want to monetize their websites. She started off saying that your site needs to add value, value more than what you can find elsewhere.

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Google Image Search COVID Warning & Notice

Some of Google Image search results may show you a notice at the footer of the image results. The notice reads "Information about the coronavirus (COVID-19) is constantly evolving. The rest of the results might not be what you're looking for. See more anyway."

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Apple Maps Showing Restaurant Menus From Yelp

Apple Maps both on iOS devices and desktop seem to now be showing menus from some restaurants. The menus seem to mostly come from Yelp, a partner of Apple.

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Google Ads Rolls Out Portfolio Bid Strategies For Manager Accounts

In July 2020, Google Ads announced portfolio bid strategies, an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. Now, Google is saying this feature is available to all manager accounts.

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