Facebook, Microsoft & Google Ads Compared: CTR, CPM & CPC Benchmarks via @mirandalmwrites

How do sentiment, landing page quality, and increasing ad spend impact PPC performance? Cambridge University compares Facebook, Microsoft & Google Ads.

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Snapchat Now Reaches 70% of 13 to 24 Year Olds via @MattGSouthern

Snapchat is now reaching over 70% of 13 to 24 year olds in the world’s most lucrative digital ad markets.

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The Insider’s Guide to Shopify SEO Best Practices via @lorenbaker

Your SEO strategy can have a big impact on your ecommerce sales. Learn Shopify SEO best practices and troubleshooting tips here.

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3 SEO Lessons From The New York Times & CNN on How to Rank #1 via @johnelincoln

Top news sites keep their content front and center with optimization strategies. Learn some of the best SEO practices and how to implement them.

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Yandex Accused of Anti-competitive Practices in Russia via @martinibuster

Russian Federal Antimonopoly Service (FAS) issued a warning to Yandex to cease favoring their own sites at the expense of competitors

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Google: The Page Experience Update Won't Be A Massive Change To Start

Google's Danny Sullivan said to start, when the Page Experience Update rolls out, it won't be a massive change. It might grow in terms of importance over the years. But to start, Danny said "it shouldn't be the case that overnight, we flip some type of switch and there's a massive change."

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Google: We Don't Announce Deprecating Ranking Signals

Has there been a time where Google has said they no longer use a specific ranking signal? I mean, they said this like 20 years ago with maybe the meta keywords tag? Google said this with rel next/prev, Google News stock tickers and keywords, and some other things. But generally, it is rare to see Google say we no longer use X as a ranking signal.

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A Beginner’s Guide to Shopping Ads via @PPCKirk

Working in ecommerce paid search and want to keep up with competition? Read on and learn how to set up, manage, and optimize Shopping Ads.

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Google Adjusted Its Search Algorithm Due To SEO Gaming Four Or Five Times In 10 Years

One other little tidbit or nugget from the Search Central Live event was that Gary answered how many times Google changed its search algorithm due to SEOs gaming the system. Gary said in the past ten years, he thinks it was about four or five times, that he can remember.

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Google To Discontinue Showcase Shopping Ads On April 1st

Google will sunset and stop supporting the Showcase Shopping Ads it initially announced about two years ago. Google said "starting April 1, 2021, Showcase Shopping ad groups will be removed and will stop serving your ads. Performance data for removed ads and ad groups will still be available in account reports."

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