How Google Identifies Individual Passages of a Web Page via @MattGSouthern

Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries.

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Google Responds to Antitrust Lawsuit via @MattGSouthern

Google responds to allegations from the United States Department of Justice that it’s maintaining an illegal monopoly over search and search advertising.

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The Forgotten Goal That Converts Better Than SEO via @tonynwright

When you combine your search engine marketing efforts with this powerful channel, you're creating a supercharged ROI machine. Learn more here.

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5 Reasons Why Your PPC Leads Are Not Converting via @brookeosmundson

There are many reasons outside of PPC why leads don't convert. Learn where to uncover potential problems and how to solve them.

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Which Is Better for Product Page SEO: Single Page vs. Multi-Page Design? via @rollerblader

Choosing your website's product page URL structure? These are the key things you need to consider for the best ecommerce SEO results.

The post Which Is Better for Product Page SEO: Single Page vs. Multi-Page Design? via @rollerblader appeared first on Search Engine Journal.

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How to Build Hundreds of Links in a Month (with Less Resources) via @brentcsutoras

Get tips on how to set up a scalable link building program that generates hundreds of links in a month – even with fewer resources.

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Google: Indexing Issues Resolved, No More Status Updates

Google said last night that the indexing issues are essentially fully resolved outside of some edge cases. Google said 99% of the indexing issues were resolved as of Wednesday, October 14, 2020. There are some edge cases that will be resolved within "a week or two," Google said.

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Google: First Indexed Does Not Mean That Content Is Yours

Some feel that you need to ensure your piece of content is published first on your site and then syndicated later on third-party sites to ensure Google knows the original source of that content is from your site. That is not always the case said Google's John Mueller.

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Google Still Supports Data-Vocabulary Four Months After It Was Deprecated

Back in January, Google told us it would sunset support for the data-vocabulary markup for rich results on April 6, 2020. Google then postponed that deadline to June due to the pandemic. But now it is well after June and technically, Google is still processing data-vocabulary markup.

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SEOs Waiting For The Next Google Core Update

It has been five and a half months since the last Google broad core update. To give you context, generally this updates happen every few months or so. But it is now almost 3 months longer than the average span between Google core updates. SEOs are waiting for it and some want it sooner than others.

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