Unusual Google Search Ranking Algorithm Chatter

Over the past few days there has been weird levels of chatter from within the SEO industry around a possible Google Search algorithm update. I say weird because some are saying the fluctuations in the search results are super high and some are saying nothing is going on at all. Plus most of the tools show nothing but some do show some changes.

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iFrame Loophole Won't Work For Google Core Web Vitals & Page Experience Update

As you know, we now know the Google Page Experience Update is coming on May 2021. But don't try to fool or trick the metrics, specifically the iFrame loophole. Google's Addy Osmani said that the Chrome UX report does not take into account content in iFrames.

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Google on BERT and Exact Match Keywords via @martinibuster

Google's John Mueller answers if BERT impacts need for exact match keywords on web pages

The post Google on BERT and Exact Match Keywords via @martinibuster appeared first on Search Engine Journal.

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Google Tests Bolder Font For Search Result URLs

Google always is testing and here is a bolder font for the search result snippet URLs. Andrea Cruz spotted this test and posted a screen shot on Twitter. You can see when you compare the normal snippet URL font to the one she spotted, the test is a bolder font type for the URL.

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Google Page Experience Update To Launch May 2021 With New Snippet Labels

Google announced that the Page Experience Update will be live in about 6-months, i.e. in May 2021. With that launch, Google will also be testing new visual indicators, like labels, in the search results to communicate to searchers if that page does well with the core web vitals metrics.

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On Veterans Day Google, Bing, Yahoo & The Search Industry Pay Respect

Today is Veterans Day in the United State of America, a day where Americans honor military veterans. It is a Federal holiday, so the banks and some government offices are closed. Like every year, Google, Bing, Yahoo and others pay its respects to the day with special logos or backgrounds.

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