SEO

Google Structured Data Testing Tool Moving To Schema.org; SEOs Now Happy

In July 2020 we reported that SEOs were not happy that Google was going to deprecate the Structured Data Testing Tool. Well, Google heard that loud and clear and announced that it will instead not deprecate the tool but migrated it off Google and onto Schema.org.

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Microsoft Bing Launches Holiday Recipe Search Results

Jordi Ribas, the Corporate Vice President of Microsoft Bing, posted about the new Microsoft Bing recipe result experience. He said he is "extremely proud of the Bing recipe team's hard work on the new recipe search query experience - and just in time for the holidays."

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Google Maps Local Listings Adds Web Search Results

Google is now showing web search results when you are viewing a local listing in Google Maps. For some reason I thought Google was doing this years and years ago but I cannot find a story I wrote about this (if you find it, let me know in the comments). Brian Barwig spotted this and shared some screen shots on the LocalU blog.

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Google Tests New Local Pack User Interface Buttons

Google is testing more changes around the local pack in the search results. On desktop, Google is testing using round buttons as opposed to square buttons. On mobile, Google is testing bubble designs for the tabs, instead of simple text with underlines.