Smaller Google Search Ranking Algorithm Update On January 27th

There may have been a smaller and unconfirmed Google search ranking algorithm update that touched down around January 26th but mostly felt on January 27th. I was going to report on it yesterday but more important information came out, so I held this until today. Again, this seems like a smaller update but if you were hit by it, you probably felt it in a big way.

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Google Search Found 25 Billion Spammy Pages Each Day

Google released a video talking about search spam and what Google does to protect searches from "spam sites, phishing scams, and other bad actors" trying to get into Google search. One metric that stood out was that Google detected "25 billion spammy pages every day" in 2020.

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Google Search Critic Ratings Scale Visualization

Here is another variation of product attribute sliders within Google Search. In the screen shot from Brian Freiesleben you will see a "critic ratings" box that shows a scale that says "lower than most" from Bat Digest.

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Google Search Now Displays Sports Player Statistics

Google Search is now showing the statistics for individual sport player stats. Mordy Oberstein, who admits he is not a 12 year old, noticed this new Google feature because he said he checks these queries often enough.

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Google Offers Help On The Apple iOS 14 ATT Policy Changes

Google has published a document explaining what developers need to know about the upcoming App Tracking Transparency (ATT) policy changes.The changes will require developers to ask for permission when they use certain information from other companies' apps and websites for advertising purposes, even if they already have user consent, Google said.

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