Google On Third Party PageRank-Like Metrics

Google's John Mueller shared some of his thoughts on third-party metrics that try to replicate Google's internal PageRank metrics. PageRank is one of many signals Google uses for ranking websites in Search, the importance of PageRank in Google's search ranking algorithms have been debated over the years with more and more saying it has less weight now than it did early on.

from Search Engine Roundtable https://ift.tt/3hHGu9s

Google Search Console Performance Report Can't Be Seen In Real Life - Here Is Why

A very common question I see SEOs and publishers ask is that they see that Google Search Console shows them in position 3 for a query but when they look at the actual search results page, they are not in that position. Or similar related questions that what they see in the actual search results does not match what they see in the performance report in Search Console.

from Search Engine Roundtable https://ift.tt/3dQJFuo

Bing Search Results Turn Gray On Hover Over Page Selector

Here is another interesting Microsoft Bing feature in its search results. Hover your mouse cursor over the pagination page selector on the footer of the search results and if you look at the search results above it, they all turn gray.

from Search Engine Roundtable https://ift.tt/3dUaqOm

LOL: Googlers Playing Phone Tag On Twitter

I spotted this funny chain of tweets on Twitter between different Google reps, each tagging a different Googler to answer a question. You won't really learn much from it, but for some reason, it made me smile. You had the @AdsLiaison tag the @SearchLiaison, who then tagged @JohnMu for the answer.

from Search Engine Roundtable https://ift.tt/3xplNFJ

Doogler Dressed Up To Return To Office

from Search Engine Roundtable https://ift.tt/2TGQA2c

MozCon Virtual 2021 Interview Series: Dr. Pete Meyers

In our last interview before the show, we talked with Dr. Pete about 2020, the trends he's seeing in the SERPs, and what makes competitive analysis effective.

from The Moz Blog https://ift.tt/3dSjvr3