Google Ads Conversion Value Rules For Smart Bidding

Google announced a new method for smart bidding controls named conversion value rules. Google now allows you to adjust conversion values based on characteristics like location, device, and audience.

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Google Ads Adds More Custom Columns For Reporting

Two weeks after Ginny Marvin of Google asked what additional custom column metrics you'd like to see in Google Ads, Google has announced the addition of four new metrics. They include Search impression share, Click impression share, Display impression share and all phone call metrics.

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Google Ads Product Carousel Tests Green Discounted Prices

Google is testing highlighting a discounted price in a green font in the Google Ads shopping/product carousel. This was spotted by Jackson Lo last week and he shared this screenshot of it on Twitter.

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Google AdSense Auto Optimize: New Select Traffic, Block A Style & Block An Experiment

Google AdSense has added three new settings to Auto optimize feature in your optimization experiments. These new methods include select traffic, block a style and block an experiment.

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John Mueller Makes An Arduino Binary USB Keyboard

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