New: Google Search Console Performance Reports Logs Additional Desktop Features

Google Search Console's performance report starting on May 13, 2022 now logs impressions for additional desktop features. One example Google gave was "top stories." Google said you may see an increase in your desktop impressions when you filter by Good Page Experience in the search appearance filter. But honestly, this just does not make much sense...

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Daily Search Forum Recap: May 13, 2022

Here is a recap of what happened in the search forums today...

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Google Search Console May Stop Collecting Data After Inactivity By Site Owner

We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know if you do not use Search Console, you verify it but never go in to look at the reports, Google may stop collecting data for that profile?

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Google Ads Updates Performance Max Best Practices With More On Final URL Expansion

Ginny Marvin, the Google Ads Liaison, said the Google Ads team has updated its additional best practices for Performance Max help document with more details on how final URL expansion works in this context.

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Microsoft Tests Bing Interesting Reads

Microsoft seems to be testing a search carousel titles "interesting reads." This can show up for a super competitive keyword phrase, like [coffee], [beer], [wine] and so forth. I personally cannot replicate it but the box seems to show content from news sites or blogs.

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