Study: 96% Of Google AI Overviews Links Go To Informational Intent Pages

Did you know that 96% of the links Google displays and shows in the AI Overviews link to content that has informational intent? A new study from seoClarity says this is the case, after analyzing over 1 million keywords in its data set.

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Google Ads Gains Negative Keywords, Insights, Reporting To PMax & Much More

Google Ads announced a number of new features and updates to the ad platform this morning at DMEXCO in Europe. These include negative keywords coming to Performance Max campaigns, new insights and reporting, expanding AI features and much more.

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Google Tests Expanded & More Discussions and Forums Results

If you didn't have enough Reddit and forum results in your Google Search results page, well, now Google is testing showing even more in the Discussions and Forums box. Generally, Google shows a short snippet of maybe three results, now Google is letting you expand them to see even more.

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Google Updates Google Crawlers & Fetchers Docs With Affects & Snippets

Google has completely reorganized its crawlers and user-triggered fetchers documentation. It used to be all on one page and now it is in several pages. Most of the changes were just moving content around but Google did add sections for what product each crawler affects, and added a robots.txt snippet for each crawler to demonstrate how to use the user agent tokens.

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Google Reviews Restrictions For Business Profile Policy Violations

Google has posted a new document about the way Google may apply restrictions to your Google Business Profiles over review or other policy violations. In the document, Google wrote that it takes "take fake and/or incentivized reviews and ratings on businesses very seriously."

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Google Asks On Social If You Will Use Gemini AI For SEO

In one of the more disassociated social posts Google has made in a while, Google's Small Business account posted a poll asking if you will use Gemini, Google's AI models, to help with your SEO, to help boost your search rankings.

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Google Search Tests Recent Posts Carousel

Google Search is testing a new recent posts carousel in the desktop and mobile search results. This carousel can show YouTube videos, TikTok videos, Reddit or other "hidden gems" of sorts.

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Google Search App Stopped Working Last Night

The Google Search App stopped working last night for a few hours. Google was quick to fix it in the middle of the night but by then, hundreds, if not, thousands of complaints flooded the support forums and social media.

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Google Tests AI Overview With Small "More" Link

Google is testing removing the large "show more" button and replacing it with a small "more" link at the bottom of the AI Overview snippet. Also, the AI Overview header and Gemini logo at the top left is being removed, or at least being tested being removed.

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Complaints On Google Ads Search Partners Network Fraud

I am seeing a spike in complaints from the PPC community around there being an increase in fraudulent traffic from the Google Ads Search Partner network. Many have seen an unusual spike in fraud from that network in the past week, say some advertisers.

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Google Testing For Reference Search Box

Google is testing a new search box named "for reference" which is placed under a set of search results and contains more news articles related to the query. This seems similar to some other features Google has tested over the years.

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Google Tests Search Result Snippets Without Breadcrumbs

Google is testing showing search results snippets without the breadcrumbs in the URL section of the snippet. Google has tested removing URLs and breadcrumbs completely before, but now Google is testing removing just the breadcrumb and leaving the URL.

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Google: Get Definitions & Translations As You Search

Google is now notifying some searchers of a translation feature within the search results. It says, "Get definitions and translations as you search. Select words to get definitions & translations without leaving the page."

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Google Replaced Cache Link With Internet Archive's Wayback Machine

After Google has angered tons of SEOs and searchers over removing the cache link from the search result snippets, Google decided several months later to add links to Internet Archive's Wayback Machine. This will give you snapshots in time of what that webpage looked like, but it is not powered by Google.

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Google Emails Advertisers On Local Services Ads Verification Requirements

In March, Google announced a new verification process for its Local Service Ads program. Well, now, Google has started to email advertisers that need to take the steps to verify their advertising accounts.

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Bing Local Pack Tests Review Source Icons Instead Of Review Stars

Microsoft is testing adding the source of the reviews in the Bing Search local pack, instead of showing review stars. So if the Bing Search local pack is showing reviews from Yelp, it would show the Yelp logo, and if it is showing them from Facebook, it would show the Facebook logo.

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Google Expands AdSense Auto Ads To French, Spanish, and Japanese

Google is expanding AdSense's Auto ads to support French, Spanish, and Japanese languages. Previously, Auto ads were worked for English and German languages only.

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Google Search Supports Ineligible Regions Property For Videos

Google Search now supports specifying where (which regions) a video is not allowed to be viewed in its video structured data and video SEO documentation. A new ineligibleRegion property was added to the Google video structured data documentation.

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Google Maps Showing Business Photos On Review Sentiments

Google is now showing business submitted photos from Google Business Profiles in the Google Local and Maps review sentiments section. So above the reviews, Google may show photos submitted by the business, related to those reviews.

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Google Business Profile Appointment Link Broken Notifications

Google is emailing some businesses when it detects that their Google Business Profile appointment link is not working. Google's email says, "Fix your business Google link."

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Bing May Use ProductGroup Markup In The Future

Microsoft Bing may use ProductGroup markup in the future for its "captions" in the Bing Search results. Fabrice Canel from Microsoft said while they do not support it yet, "it's on our radar" and "the team is closely monitoring its adoption."

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Bing Treats 308 Redirects Same As 301 Redirects

Fabrice Canel from Microsoft said that Bing Search treats 308 redirects the same as they treat 301 redirects. This is the same as what Google said back in 2021, although Google has been a bit wishy-washy on redirects over the years.

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Bing Product Search Results With See Details Button

Bing is testing a big blue "see details" button for some of the product listings in its search results. Normally when you hover your mouse cursor over the products, they expand a little but now they are also showing a blue button to "see details."

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Google Ads Audience Insights Missing For Some

There is another Google Ads bug, this time with the Audience insights going missing for some advertisers. Ginny Marvin, Google's Ads Liaison, said on X, "Audience Insights is not being removed" but rather there is a bug.

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Google Shopping & Merchant Center Interview With Irina Tuduce

Google published an internal interview on its Search Off the Record podcast with John Mueller and Lizzi Sassman (who you know) and Irina Tuduce from the Google Shopping team. Irina Tuduce has been with Google for 18 or so years and she provided a super technical overview of Google Shopping and Merchant Center.

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