SEO

Conversion Rate Optimization for B2B

When compared to a typical B2C business, the sales cycle in B2B means that users will be visiting your site multiple times throughout their sales cycle before making a final purchase. To encourage conversion, you need to be reaching them at each different stage in their journey.

from The Moz Blog https://ift.tt/2Y5ZGYt

Daily Search Forum Recap: August 26, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

If you have examples of Google using poor titles in the search results, you can now report them to Google...

from Search Engine Roundtable https://ift.tt/3mJ2R2a

Building a Basic Adobe Analytics Dashboard for SEO

Caitlin and Kristi cover the basics of Adobe Analytics for SEO, and guide you through creating a simple dashboard. To learn more, check out the full guide on Moz’s SEO Learning Center!

from The Moz Blog https://ift.tt/3Bff1Ei

Google Search Opens Complaint Thread For Title Changes

Google has opened a dedicated thread where you can post examples of poor titles that Google has created in lieu of your HTML title tags. The thread asked you to include the the URL of the page, the title shown, the device type used and any additional feedback, and if possible a screenshot.

from Search Engine Roundtable https://ift.tt/3zmeeAH

Google: Clicks On Newsletter Emails Don't Help You Rank Better In Search

Google's John Mueller said that no, clicks on newsletter emails do not help your SEO or help you rank better in Google Search. He did add that "it's good to have multiple separate sources of traffic to your website, and not everything needs to have an SEO effect."

from Search Engine Roundtable https://ift.tt/3mAV9XS

New Google Merchant Center & Manufacturer Center Sync

Google is sending out emails to those who use both Google Merchant Center and Google Manufacturer Center that they can now sync the data between the two platforms. The email says if you link the accounts Google will "continuously synchronize products from Merchant Merchant Center to Manufacturer Center."

from Search Engine Roundtable https://ift.tt/3BhCIeS

Google: Mobile & Desktop Pages Don't Have To Match But They Must Fulfill The Same Purpose

Google's John Mueller said again that your desktop pages and mobile pages do not need to match exactly. But what they really need to do is "fulfill the same purpose." He said the mobile and desktop "pages don't have to be exactly the same."

from Search Engine Roundtable https://ift.tt/3gw1U9G