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Pirated Themes and Plugins on Official WordPress Site via @martinibuster

WordPress issued a statement that pirated themes and plugins are prohibited from being distributed from the official repositories

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Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings via @RebekahDunne

Google accepts fine for replacing official star ratings with their own. An investigation found Google's search engine results were 'misleading'.

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YouTube Update: See Other Channels Your Audience Watches via @MattGSouthern

YouTube is giving creators access to new data that will allow them to see which other channels their audience watches on a regular basis.

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Daily Search Forum Recap: February 16, 2021

Here is a recap of what happened in the search forums today...

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TikTok Trend Report: Content Ideas For 2021 via @MattGSouthern

TikTok’s new trend report provides insight into the types of content likely to generate the most engagement in 2021.

The post TikTok Trend Report: Content Ideas For 2021 via @MattGSouthern appeared first on Search Engine Journal.

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How to Improve Your Lead Quality & Follow-up via @lorenbaker

Struggling to keep up with leads from various sources and channels? Learn top tips for ensuring a strong lead follow-up, regardless of the channel.

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5 Simple Conversion Rate Optimization Tips for Lead Generation Sites via @tonynwright

For businesses looking to increase leads, every conversion is precious because each could be a paying customer. Here are 5 tips that can help.

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Google On The Worst it Can Do Against Black Hat SEO via @MattGSouthern

Google’s John Mueller explains the strongest penalties that can be issued against sites caught using black hat SEO tactics.

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What Are Keywords & How They Work in PPC via @AndrewLolk

Keywords are the foundation for everything in PPC. Read this guide to understand how to use keywords in your paid search campaign effectively.

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How to Write Meta Descriptions for Local Stores via @rollerblader

Looking to write meta descriptions that convert local traffic into customers and leads? Learn how in this edition of Ask an SEO.

The post How to Write Meta Descriptions for Local Stores via @rollerblader appeared first on Search Engine Journal.

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What Is Click-Through Rate & Why CTR Is Important via @Mel66

Learn what click-through rate is, what a good CTR is, and how it impacts your ad rank and Quality Score.

The post What Is Click-Through Rate & Why CTR Is Important via @Mel66 appeared first on Search Engine Journal.

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Google: Stop Worrying About Stop Words Just Write Naturally

A couple of weeks ago, the SEO industry couldn't stop talking about stop words. SEMrush posted a list of "SEO stop words" and the community began buzzing. John Mueller of Google even responding saying on Twitter "I wouldn't worry about stop words at all; write naturally."

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Poll On Impact Of Google Page Experience Update & Core Web Vitals On Rankings

Lily Ray posted a Twitter poll asking the SEO industry if they think the core web vitals, or I guess the upcoming Google Page Experience Update, will have an "discernable impact" on your Google organic rankings. As expected, the results are somewhat all over the place, but weighted a bit more on the side of it not having a big impact.

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