Google On Show Webpage SEO

Google's John Mueller gave some advice on how to handle show web pages, for when the event or show or performance is complete. How do you handle those old show URLs. He said it is similar to dealing with products and he gave similar advice a couple times around event web pages.

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Is OpenAI Crawling LLMs.txt Files? Google Says It Won't.

Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are starting to? OpenAI may be starting to discover and crawl LLMS.txt files on websites. While Google's Gary Illyes said they won't be doing that.

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Google AdSense Removing Significant Skin Exposure Block Control Category

Google announced it will be removing the block control category named "Significant Skin Exposure" from the block controls. That means if you have apps or websites where you want to ensure ads don't have a lot of skin in the ads showing, you won't be able to do that after July 30, 2025.

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Google Ad Revenue Up 10.4% & Overall Revenue Up 14%

Google reported Q2 2025 earnings today, which showed Google's ad revenue was up again year-over-year, with an increase of 10.4%, and overall revenue is also up 13.8%.

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Google Merchant Center Adds Product Studio Tab For Some

Google is adding the Product Studio tab to the left side bar of Google Merchant Center for some merchants. Beforehand, it was within the Products tab, as a feature in there but now Google is testing moving it in its own tab.

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Google Ads Brand Inclusions & Exclusions In AI Max

Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search campaign you create. Google has a note that says, "Turn on Al Max in your campaign to use brand inclusions and exclusions."

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Google: It Makes Sense To Noindex LLMs.txt

Google's John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file doesn't get indexed by search engines, and then somehow a user lands on it and is confused.

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Google Drops Sponsored Label For Find Related Products & Services Ads

Google used to label the Find Related Products & Services search ads with a larger sponsored label. It seems Google has removed that label and is now adding a smaller font disclaimer below the section to say these are from advertisers.

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Google Ads Competitive-Aware Recommendations

Google Ads can now show recommendations or insights based on what your competitors are doing. So if a new competitor starts to enter your market, Google might notify you of this within the Google Ads console.

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Google Ads Now Disallows Daily Fantasy Sports In California

Google posted a new policy on Friday, July 18, 2025, that immediately prohibits advertising of Daily Fantasy Sports on Google Ads within California. This is based on a new law by the California attorney general that says daily fantasy is illegal in the state.

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Google Search Ranking Volatility Very Heated Days After Core Update Completed

Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days later, we are still seeing incredibly heated volatility, even through today. The tools and community are still experiencing significant ranking movement and instability, even today.

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Google: Login Service Pages Are Hard To Rank In Search

Google's John Mueller said it is hard for service oriented login web pages to rank in the search results. Like, if you have a landing page where people can login to their account and check on analytics, billing, etc, those types of login pages can be hard to rank well in Google and Bing Search.

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Google AI Overviews For Movie Queries

Google is supposedly showing AI Overviews for movie-related queries. Apparently, this is new, although I don't have firsthand knowledge since I don't typically search for movies. However, I've been told it's new by a number of sources.

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Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Google Ads is rolling out its new Smart Bidding Exploration bidding update to some advertisers. At Google Marketing Live, Google called this its "biggest update to bidding in over a decade."

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Bing Tests Sitelinks With Light Gray Underlines

Microsoft is testing showing sitelinks with light gray underlines in the Bing search results. Normally, the Bing sitelinks don't have any underline at all - but here Bing is testing this.

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Google Ads Tracks Call Assets QR Codes Or Send Email

For the past couple of years, we've seen Google show QR codes you can scan and email or text this number to call features in the Google Ads. Google's Ads Liaison, Ginny Marvin, confirmed that these actions are indeed tracked by Google Ads, down to the conversion, if you set those up.

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Google June 2025 Core Update Finished Rolling Out

Google's June 2025 core update is now done rolling out, it took 16 days and 18 hours to complete. The core update started on June 30, 2025 at around 10:34 am ET and ended on July 17, 2025 at around 4:18 am ET. Google posted saying, "The rollout was complete as of July 17, 2025."

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Google Business Profile Appeal Tool Now Shows Rejection Reasons

Google Business Profiles appeal tool now shows the reason your appeal was rejected. It can show a list of reasons why the appeal was rejected, so that next time you submit the appeal, you can hopefully get it approved.

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Google Core Web Vitals Update In Search Console - Bug or Normal?

Google seems to have updated its core web vitals metrics within Google Search Console a few days ago. The weird thing is that good URLs and URLs need improvements metrics all went down around that date but the poor URLs stayed the same.

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Google AdSense PIN Verification Issues

Google AdSense may have a bug with its PIN verification processs. There are tons of AdSense publishers complaining in the Google AdSense Help Forums about issues where they are unable to use the PIN verification anymore. It seems like a widespread bug but I am not sure, as Google has not responded to those complaints.

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Google Business Profiles Now Requests Text/WhatsApp Number During Setup

We know you have been able to add your text or WhatsApp number to your Google Business Profile for some time now, but now Google is asking for it when you set up your Google Business Profile for the first time.

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Google Ads Apply Recommendations Within Gmail Can Be Dangerous

Google Ads with Gmail has this feature that you can now click one button to apply a recommendation for your Google Ads. The scary part, you don't even need to open the email to apply this recommendation, so you are kind of applying them blindly.

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Microsoft Bing Tests Delivery Truck Icon In Search Ads

Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search results. I guess it is to symbolize that they offer delivery?

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Bing Local Pack With See More Button At Top

Microsoft is testing showing the "See more" button at the top of the Bing local pack, instead of the bottom of the local pack. I suspect this is a test and not a bug, but who knows.

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Google AI Mode Comes To Circle to Search and Lens

Google announced yesterday that AI Mode now works with Circle to Search and Google Lens. Google's Rajan Patel wrote on X, "Today, we're taking your visual searches to the next level with two new capabilities."

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