Google Testing AI Generated What People Are Saying

Google seems to be testing an AI-generated version of What People Are Saying in Google Search. This shows a similar video or social media type of search results but it says generative AI is experimental.

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Google Hotel Policies Updated On Availability & Rates

Google is updating its hotel prohibited practices policy to specify that (1) you are required to display final room availability and rates before requesting user information and (2) you are required to avoid price changes after users enter their personal information.

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Is Google Blocking SEO Rank Checking Tools As Search Volatility Continues

For the past week, we've been discussing how most of the third-party tracking tools have been showing much calmer and cooler search ranking volatility. This is all while the chatter within the SEO community still seems super heated. The reason may be that Google has been deploying new and more advanced blocking mechanisms towards these SEO tools.

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Google Tests Search Results Zooming In To Next Page Of Search Results

Google Search is testing a zoom animation/effect when you click to the next page of the search results. Previously, we saw Google testing sliding in the next page of results from the right side of the page, but this one is a zoom-in animation.

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Google Updates Child & Teen Ads Policies Around Transparency

Google has said it has updated its child and teen ads policies to increase transparency and make it easier for advertisers to understand these policies. Google added there are no changes to enforcement with these updates.

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Google Search Generative AI For People Also Search For

Google is testing using its generative AI, Gemini, for the "people also search for" section within Google Search. I mean, Google is testing AI all over search, so I guess it makes sense for Google to use it here too.

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Bing Ads - See More Links (Sitelinks)

Microsoft is testing a new ad format where you can click "see more links" to show even more sitelinks on the search ads shown in the Bing search results. These are powered by Microsoft Advertising and seem to load even more links below the links already displayed in the search ad, in the search results.

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Google Search Tests Sitelinks Carousels On Desktop

Google is testing the sitelinks carousel on the desktop search results interface. We saw this on the mobile results in December 2023 and all the way back in 2017 but now Google is testing them on desktop search.

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Google Search Video Tab With Continuous Scroll

In June 2024, Google dropped continuous scroll (infinite scroll) on desktop search and then mobile search. But if you click on the video tab within Google Search, continuous scroll is there.

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Google Ads Adds Legal Waiver For Images

Google has added a new checkbox for you to comply with when you upload images to Google Ads. This is Google having you sign a waiver that "own all legal rights to the images on the landing pages."

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Google Search Result Snippets Related Reviews Carousel

Google Search has these search results snippets that show a related reviews carousel under the snippet. You can swipe through the related reviews and then click on them to reveal a YouTube video or other format of a review.

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Bing Testing Bold Sponsored Labels

Microsoft is testing using bold sponsored labels in the Bing Search results. So instead of the very hard to see sponsored labels in Bing Search, Microsoft is testing bolding those sponsored labels.

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Bing Tests Updated AI Copilot Answer Which Is More Publisher Friendly

Microsoft is testing an updated Bing Search AI answer box powered by Copilot is testing an updated interface, that seems to promote links to publishers more. The links are more publisher-friendly, including showing the full domain name of the publisher and includes the site's favicon, which helps with branding.

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Google Manual Actions For News & Discover Policy Violations Updated

A few months ago, Google quietly updated the manual action policy violations list for News and Discover policy violations. Google removed the adult-theme and artificial freshening sections and then added a slew of deceptive practices sections, while also updating the hateful content section.

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Google Search Ranking Volatility Tools Cool Down

For the first time in forever (see what I did there?) the third-party Google Search volatility tools have cooled down to normal volatility levels. The chatter has been somewhat more typical levels over the past week, that is not to say some have not seen decreases or increases in their search visibility, but as a whole, it seems things have calmed down a bit.

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Google Local Services Ads For Tax Specialist Drops Auto Credits & Features

Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google removed message leads, booking and all recording for the Tax Specialist vertical in Google LSAs.

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Google Ads Updates Political Content Policy For CA Residents For Deepfakes

Google has announced it has updated its Google Ads political content policy this month for to include a form related to California restrictions. "California residents may use this form to report ads that may violate California Elections Code Division 20, Chapter 7," Google said.

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Google Search Product Detail View Tests Share Icons

Google is testing adding a share icon to the product detail view within the search results. This comes up at the top of the panel, after you click on a product from the popular products section of the search results. And as you scroll, the share and other icons stick to the top.

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Google Tests Super Long Cookie Notice On Home Page

Google is testing writing out a 57 words, 364 characters, notice on its home page, about its cookie usage and data usage. It is super weird to see three lines of legal text right below the Google search box on its home page.

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Google Daily Listen Labs - Audio Version Of Google Discover

Did you ever want to listen to a summary of your Google Discover feed? Well, now you can. Google has a new Search Labs experiment called "Daily Listen" that puts together a five-minute or less audio overview of the top stories you'd be interested in for the day.

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Google Grays Out Logo On National Day of Mourning for President Jimmy Carter

If you go to the Google home page today, you will see a gray Google logo. Google does this on somber days and since today is the national day of mourning for President Jimmy Carter, Google has grayed out the logo.

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Google Ad Scheduling & Smart Bidding Campaigns Doc Update Confuses

Google has updated one of its help documents to specifically say that ad scheduling isn't compatible campaigns that use Smart Bidding. The previous version of that page said, "Ad scheduling is not compatible with both Smart Shopping campaigns and App campaigns." This change to the help document is causing a lot of confusion but in all honesty, likely means nothing has changed.

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Google Ads PMax Pause/Enable/Remove Conversion Actions On Asset Group Level

Google Ads is testing allowing advertisers to pause, enable and/or remove conversion assets on the asset group level for Performance Max campaigns. Some advertisers are able to enable/pause/remove individual conversions within their Google Ads accounts.

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Google Tests People Also Ask & People Also Search For Refinements

Google is testing new search refinement options to let users expand their queries for the people also ask and people also search sections of the search results. We've seen numerous variations of this over the years but here are new ones.

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Microsoft Tricking Bing Users To Thinking They Are On Google

About a month ago, a reader sent me a screenshot of Bing showing this weird search box on its page after you search for Google. I thought it was some weird Microsoft Rewards promotion and took it at that and moved on. I was wrong, tons of publications are now saying this is Microsoft's way of tricking Bing users to thinking they are using Google Search.

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