Google Tests AI Overviews On Right Hand Side (Local?)

Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement of sorts for the local panel, I hope not.

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Microsoft Bing Advertising Revenue Up 21% Again

Microsoft reported its third quarter 2025 earnings and it showed that its search and advertising revenue was up 21%, again. The previous quarter it was up 21% as well, then the quarter before that was up 18%, then 19% but before than it was 12% and 8%.

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Google: Four Identical Links On A Page Is Fine & Common

Google's John Mueller said having "four identical links on a page to another page seems fine & common to me." He said, don't worry if you have that in your navigation, and implied it won't have an impact on your SEO.

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Google Tests Linking Reviews Button On Local Panel To AI Overviews

Google seems to be testing linking the "Reviews" button you see in the local panel, on a Google Business Profile, to AI Overviews. So when you search for a business, see the local panel on the right side, and then click on "reviews," you are taken to an AI Overview result.

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Google Track Deals From This Search Toggle Button

Google is testing a feature to let you get notified if there is a deal for the product(s) you are searching for directly in Google Search. It is named "Track deals from this search" and it has a slider to toggle on the notification.

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Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Google's John Mueller explained that changing the dates in your XML Sitemaps lastmod date to all show today, the most recent day, won't favor your rankings or SEO. He said on Reddit, "setting today's date in a sitemap file isn't going to be something that works in favor of anyone, it's just lazy."

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Google Tests New Shopping Ads Design

Google is testing a new design for the shopping ads format, one that looks a bit more like the image pack design than shopping ads.

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Bing Search Without Microsoft Name By Logo

Microsoft is testing removing its name, i.e. Microsoft Bing, next to the logo in the Bing Search bar. Normally the search bar has the Microsoft Bing name next to the logo on the left side of the search bar, now Microsoft is just testing showing the logo.

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Bing Copilot Answer More Videos Section

Microsoft Bing is testing placing a "more videos" section in the Bing Copilot answers. Recently we covered how Bing placed images and video links but this implementation makes more sense.

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Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Last December, we reported how Google was showing a payments option section in the retailer/merchant knowledge panel. Google is now testing a clearer version of it, while adding shipping and return information to the payments section.

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Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apple has made some updates to its Applebot documentation, primarily explaining the difference between the normal Applebot crawler and the Applebot-Extended crawler. To be clear, Applebot-Extended is not new, Apple introduced it about a year ago but Apple wanted to clarify how blocking Applebot-Extended impacts Applebot, if at all.

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Google Search Console API Data Stuck On April 22

I am hearing reports that the Google Search Console API and tools that use the API, including Big Query exports, bulk exports and third party tools, are stuck with data from April 22nd but nothing sooner. It seems like there is something stuck in the data pipes within the API.

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Google Search Ranking Volatility Spiked Friday - April 25th

In my Friday video, I mentioned some more volatility heating up on Friday morning and I promised to cover it if I see more signs of that update. Well, many of the other tools noticed volatility around April 25th, this past Friday, in addition to the 22nd and 23rd volatility we covered earlier last week.

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Microsoft Advertising Suspends Client Connection Requests Temporarily

Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client's ad campaigns on Microsoft.

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Bing With Two Rows Of Shopping Ads With Option To Expand

Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.

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Google Ad Revenue Up 8.5%, Overall Revenue Up 12%

Google reported earnings and their ad revenue is up again year-over-year, with an increase of 8.5%, and overall revenue is also up 12%. I should note, it is down from Q4 because Q4 is always Google's best performing quarter, which is why you don't really compare the it to the last quarter, but rather the same quarter from a year ago.

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Google Relaxing Local Service Ads Photo Guidelines After May 22nd

Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if these photos will automatically show up in your Local Service Ads or if you need to manually approve them after May 22nd.

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Google Analytics Campaign Data Quality & Attribution Reporting Updates

A week or so ago, Google Analytics made some updates to how it handles campaign data quality and attribution reporting. Many are now seeing a new label named "Data not available" show up in their GA4 reporting.

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Google Chrome Won't Release Alternative To Third-Party Cookies

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to offering users third-party cookie choice in Chrome, and will not be rolling out a new standalone prompt for third-party cookies."

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Google Ads PMax Campaigns 90 Characters Of Text For All Descriptions

Google Ads has updated the number of characters you can add for the Performance Max campaigns descriptions to all be 90 characters long. Previously, there was a short description of 60 characters, but now they have all been updated to show 90 characters.

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Bing Webmaster Tools Working To Streamline Email Notifications

Fabrice Canel said Microsoft will streamline the Bing Webmaster Tools notifications because, at times, it can be a bit overwhelming. Fabrice wrote on X, "working to streamline things" when Martin MacDonald complained about getting way too many emails from Bing Webmaster Tools.

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Microsoft Launches Copilot Merchant Program

Microsoft launched the Copilot Merchant Program, a way to feed Copilot more details about your products. Microsoft said this is a way to "integrate your shopping experience with Copilot to help your brand gain visibility, acquire more customers and generate sales, all from a convenient centralized location with AI support at every step."

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Google Discover Cropping Publisher Images In New Full Width Redesign

Google has been rolling out its new full-width redesign of Google Discover. But the issue is that it is taking publishers' images and cropping them to fit this new width.

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Google Tests Video Player To Shopping / E-Commerce Card

Google launched its shopping / e-commerce card in the search results as a test several months ago. Since then, the card has undergone various tweaks. Now, Google is testing showing an animated/playable video in the shopping card block.

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Google AI Mode May Get Direct Query URL Method

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at Google Search.

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