Google Announces Multitask Unified Model - MUM

Google announced its next big change in how it understands queries and language on the web - they are calling it MUM - Multitask Unified Model. This is not live yet but Google wanted to share a bit about it. Google said this "new technology Google is exploring internally to better understand language & make it easier to get helpful responses to complex Search needs."

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Google Video Key Moments Clip & Seek Markup

Google's John Mueller announced at Google I/O yesterday that Google now supports (currently in BETA) two new schema markups for video content. The first is Clip markup that provides segments to Google and the second is Seek markup that enables Google to use machine learning to automatically set key moments.

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7 Local SEO Best Practices for WordPress Websites via @sejournal, @ab80

SEO-friendly WordPress is a great CMS for small local businesses. Here are 7 SEO improvements you can make to boost local search rankings.

The post 7 Local SEO Best Practices for WordPress Websites appeared first on Search Engine Journal.

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How to Make a Successful Website: 11 Critical Factors via @sejournal, @coreydmorris

We need our websites to be a destination for our sales and marketing efforts. Learn the 11 factors to drive users to your brand.

The post How to Make a Successful Website: 11 Critical Factors appeared first on Search Engine Journal.

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Google Page Experience Update Coming To Desktop As Well

Jeffrey Jose from Google announced that the Google Page Experience Update will eventually come to desktop pages, not just mobile pages. He announced this in his Google I/O presentation yesterday during his Preparing for page experience ranking session.

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Google Partners Resources Hub Aim To Confuse?

Greg Finn went on a great Twitter rant about how confusing parts of the Google Partners Resources Hub is even for the most savvy paid search specialists. Greg said "not going to lie, the new Google Partners Resources specifically the "about optimization score" is more confusing than anything that they've released to date."

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Vertical Google Shopping Ads On Mobile

Normally the Google Shopping Ads on mobile search are in a carousel where you scroll horizontally through the results. Dan Perach shared a screenshot with me on LinkedIn of this being tested in a vertical format as well.

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