Here is a recap of what happened in the search forums today...
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SEO for Publishers and Marketplaces with Simon Heseltine - Ep. 227 via @sejournal, @brentcsutoras
Loren and Simon discuss Simon’s SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current “marketplace SEO” focus at Trader Interactive and previously with ForRent.com, and then a bit on working with smaller teams to efficiently get the SEO job done. Simon Heseltine is the VP of the award winning Audience Growth at Trader Interactive (Best In-House Team of 2020 at the Global Search Awards Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker: Hi, everybody. This is Loren Baker, Founder of Search Engine Journal. And with me today, […]
The post SEO for Publishers and Marketplaces with Simon Heseltine [Podcast] appeared first on Search Engine Journal.
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Key Takeways From the Google Marketing Livestream via @sejournal, @hoffman8
At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers. Here are the key takeaways!
The post Key Takeways From the Google Marketing Livestream appeared first on Search Engine Journal.
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9 Emotional Hooks That Will Make Your Content 10x Better via @sejournal, @AdamHeitzman
What makes a piece of content compelling? Emotion is the secret ingredient. Here are 9 simple ways to make your content 10x better.
The post 9 Emotional Hooks That Will Make Your Content 10x Better appeared first on Search Engine Journal.
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Track Your Way to Success With 11 Top Ecommerce SEO KPIs via @sejournal, @brie_e_anderson
There are many indicators that you're on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs.
The post Track Your Way to Success With 11 Top Ecommerce SEO KPIs appeared first on Search Engine Journal.
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6 Top Tips to Improve Your Google Ads Relevance via @sejournal, @LisaRocksSEM
Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.
The post 6 Top Tips to Improve Your Google Ads Relevance appeared first on Search Engine Journal.
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Google Featured Snippets Tests Also Covered On This Page Links
Google is testing or rolling out a new feature for its featured snippets section named "also covered on this page." Google is adding below the main featured snippet, other topics the page covers, that hyperlink, anchor you down and then highlight that content.
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from Search Engine Roundtable https://ift.tt/3uriMTl
Google Sent 2.9 Million Manual Webspam Actions In 2020; Less Than Previous Years
While Google already published its annual web spam report for 2020, yesterday Google also published a bit more details on how the company tackled webspam in 2020. Specifically, Google said it sent out less manual webspam actions than previous years, 2.9 million in 2020, due to its algorithms tackling the spam automatically.
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from Search Engine Roundtable https://ift.tt/3p6IfjX
How an SEO Product Manager Can Be Your Chief Problem Solver via @sejournal, @Kevin_Indig
Does your organization need an SEO Product Manager? Learn more about the benefits of applying a product development mindset to search.
The post How an SEO Product Manager Can Be Your Chief Problem Solver appeared first on Search Engine Journal.
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Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More via @sejournal, @hoffman8
Users can manage multi-channel paid campaigns and organic social all from Microsoft's new tool. Here's what you need to know!
The post Microsoft Announces Unified Campaign Pilot Including Google, Facebook, Instagram & More appeared first on Search Engine Journal.
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Google Warns of Manual Actions for UGC Spam via @sejournal, @martinibuster
A warning of penalties for User Generated Content (UGC) spam was published by Google. Publishers encouraged to follow these tips
The post Google Warns of Manual Actions for UGC Spam appeared first on Search Engine Journal.
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Google: SEO Does Not Cause Visible Problems On Websites
Google's John Mueller said on Twitter that he has "never seen a site where that was an issue which caused visible problems with SEO." I wonder if any of you have. I suspect where SEOs stuff up the pages with content where it causes the page flow to be weird? Maybe some hacked spam SEO causing issues (but that is hacking, not SEO really).
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from Search Engine Roundtable https://ift.tt/2SvFdth
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