New From Google Marketing Live: Hotel Ads, Local Ad Campaigns, Product Feeds, Customer Match & More

Google announced a slew of new features and tools at its Google Marketing Livestream event yesterday. This includes new features for hotel ads, local campaigns, local inventory ads, customer match, insight page upgrades, performance max, product feeds, tROARS and more.


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Dog Racing Around Google Shrubs

Dog Racing Around Google Shrubs


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Facebook Targeting Individuals Who Spread False Information via @sejournal, @martinibuster

Individual members now targeted in Facebook's attack on misleading content. Members face increasing levels of punitive actions for sharing false information

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SEO and Accessibility: Technical SEO [Series Part 3]

We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust.



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Google: No Need to Worry About Using JavaScript via @sejournal, @MattGSouthern

Google says there’s no need to worry about JavaScript when it comes to search, as there’s nothing fundamentally different about it compared to static content.

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Google Lets Users Password Protect Their Search History via @sejournal, @MattGSouthern

Google is now letting users password protect the Web & App Activity page, which contains their history of web searches and usage of Google Maps.

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Daily Search Forum Recap: May 27, 2021

Here is a recap of what happened in the search forums today...



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SEO for Publishers and Marketplaces with Simon Heseltine - Ep. 227 via @sejournal, @brentcsutoras

Loren and Simon discuss Simon’s SEO journey from the publisher side at AOL (TechCrunch & HuffPo) to his current “marketplace SEO” focus at Trader Interactive and previously with ForRent.com, and then a bit on working with smaller teams to efficiently get the SEO job done. Simon Heseltine is the VP of the award winning Audience Growth at Trader Interactive (Best In-House Team of 2020 at the Global Search Awards Here is the entire transcript of the show (please excuse any transcription errors) : Loren Baker:                       Hi, everybody. This is Loren Baker, Founder of Search Engine Journal. And with me today, […]

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Key Takeways From the Google Marketing Livestream via @sejournal, @hoffman8

At the annual Google Marketing Livestream, Google announced new features and broader rollouts of existing tools for advertisers.  Here are the key takeaways!

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9 Emotional Hooks That Will Make Your Content 10x Better via @sejournal, @AdamHeitzman

What makes a piece of content compelling? Emotion is the secret ingredient. Here are 9 simple ways to make your content 10x better.

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Track Your Way to Success With 11 Top Ecommerce SEO KPIs via @sejournal, @brie_e_anderson

There are many indicators that you're on the right track to reach your sales goals. Track your ecommerce SEO success with these 11 KPIs.

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6 Top Tips to Improve Your Google Ads Relevance via @sejournal, @LisaRocksSEM

Quality score data helps identify optimizations to improve ad relevance, landing page experience, and expected CTR. Learn about it here.

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Google Featured Snippets Tests Also Covered On This Page Links

Google is testing or rolling out a new feature for its featured snippets section named "also covered on this page." Google is adding below the main featured snippet, other topics the page covers, that hyperlink, anchor you down and then highlight that content.


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