Google Ads Old Target CPA and Target ROAS Bid Strategies Going Away Soon

As Google told us in April, in the next couple of weeks, the the old Target CPA or Target ROAS bid strategies for standard campaigns are going away. Google said instead you can use the updated bid strategies by setting optional targets.

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Google Tests Indenting Search Results From Same Domain

Google is testing indenting search results snippets from within the same domain name. So if Google shows two results from domain.com, it will show the first one and then under it, indent it a little under the one above it.

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Gary Illyes From Google Mocks Core Web Vitals SEO Work

Gary Illyes from Google said on Twitter "I don't know who needs to hear this but putting work in core web vitals doesn't mean that the site can't lose rankings over time." He then added "I also washed my car hundreds of times and it still left me standing on the highway."

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Google Clarifies FAQ Markup Should Be Visible On The Page Even Expandable Sections

On Friday, Google updated its FAQ structured data guidelines to provide examples around the guideline that reads "all FAQ content must be visible to the user on the source page." The examples explain that it is okay to have the content in expandable sections.

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Google High Heels

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How to Use SERP Features to Inform Your Content Strategy

With a little digging, you can now mimic the keyword topics, style, and format of the SERP features for your target keywords, creating content that engages your audience exactly where they are in the buyer’s journey.

from The Moz Blog https://ift.tt/3kSaQcw